about-face (@aboutfacebeauty)

sparkle is calling, will you answer? shop color-shifting shadows + high-impact shimmer at aboutface.com. shot by: @ivytelll

introducing three NEW shades of cooling chromes 🌟 these glitchy pastels crank up the sparkle + can be layered to your desired level. formulated to be applied to the face or eyelids for a subtle shine or radiant glow. add this to your line-up at aboutface.com.

put yourself in the spotlight 💡 formulated with micro-fine pearls, this buildable, micro-shimmer formula creates an illuminated shine that brightens + highlights everywhere it touches. shop our limited-edition glow orbs only at aboutface.com.

your glow up, on demand. our limited-edition glow orbs create a luminous, glossy shine wherever you go. grab yours exclusively at aboutface.com while supplies last.

NOW AVAILABLE. NEW Limited-Edition! Glow Orb Swirled Cream Highlighter 🍭✨ a dreamy, marbled cream formula that illuminates with a light-reflective, glowy finish. delivered in a unique twist-up orb, this buildable, micro-shimmer formula creates a sparkly sheen that brightens + highlights everywhere it touches. swipe the orb directly onto cheekbones, brow bones, bridge of the nose, or cupid’s bow. blend out with fingertips, a sponge, or a brush for high radiance. glow orb is now available on aboutface.com. grab yours before it’s gone.

NEW Limited-Edition! Glow Orb Swirled Cream Highlighter 🍭 a dreamy, marbled cream formula that illuminates with a glass-like, glowy finish. available in 3 shades. Cooling Chromes 🧊 the ultra-shimmery, cool-to-the-touch eye + face highlighter that you know and love, now in 3 new pastel shades. Fractal Eye Paints ✨ 5 new shades of shimmer-loaded, smooth mousse glitter eyeshadow that doesn’t crease, crack, transfer or fallout. available on 10.11.26 exclusively at aboutface.com.

TOMORROW. glow big or glow home.

10.9.2026 time to glow big or glow home ✨

perspective-altering color 🍬 this color-shifting liquid eyeshadow explodes into a kaleidoscope of pastel pigments with just one swipe. today’s the last day to get your hands on all 3 new shades of holographic eye paints for 32% off — only at aboutface.com.

let the birthday festivities begin. three new shades of our holographic eye paints have landed on the site. to celebrate, get $3.20 off each new shade at aboutface.com for a limited time 🌈

leaving the @shoppersbeauty pro event with only the essentials 🫰

we can’t get enough of fairy glow 🧚💫 ballet beam highlighting pearls are now back in-stock online + in-store at @Ulta Beauty. jump on the trend and tag us in your looks for a chance to be featured. OG video: @Alissajanay ✨

everything you need to know about___fairy glow 🧚 🌟 start with a blush rush in jump start to give yourself a flushed dewy base 🌟 swipe ballet beam onto the high points on your cheeks, up to your temple, apply to the high points of the forehead, and then finish it off under the brow bone 🌟 add your favorite pearls to the high points of your nose, cupids bow, and chin to really emphasize the glow 🌟 pair it with your favorite fractal eye paints to really bring out your inner fairy ballet beam is now back in-stock online + in-store at @Ulta Beauty. tag us in your fairy glow looks for a chance to be featured. OG video: @Alissajanay

the moment you’ve all been waiting for. ballet beam highlighting pearls are officially back in-stock online + in-store at @Ulta Beauty. grab your glow while supplies last 🌟🩰

seamless wear. skin-first formula 🖤 buildable, breathable, and wearable for up to 12 hours — our performer foundation contains purified wintergreen extracts, made for everyday wear that won't compromise your skin. delivered in a range of 45 multi-faceted shades. get yours at aboutface.com + @Ulta Beauty.

now’s your chance to try something new. today only ‼️ get matte fluid eye paints 50% off in-store + online at @Ulta Beauty.

TOMORROW 9/3 — snag all matte fluid eye paints for 50% off in-store + online exclusively at @Ulta Beauty. now’s the time to try that new color you’ve had your eye on 👀

a bronzy, rose radiance. immerse yourself into a buildable, light-catching cream-powder hybrid highlight that melts into a radiant finish. get to know our ballet beam highlighting pearls, made to glow — day or night. exclusively at @Ulta Beauty + aboutface.com.

first impressions are everything. take a chance on award-winning liquid color you can count on. available in 36 highly pigmented + saturated shades — shop matte fluid eye paints at aboutface.com and @Ulta Beauty. 📸: @Alina Noelle

@jules ★ ♡ gives us her tips + tricks on how to easily apply matte fluid eye paint. spoiler alert — it’s easier than you think. get your hands on shades replicant + blue monday only at aboutface.com + @Ulta Beauty.

wishing every szn was festival szn 🍬 get the look at @Ulta Beauty: - shadow fix eye primer - matte fluid eye paints in sage advice + vertigo flowers - fractal eye paint in augmented reality - holostick in lucid - light lock lip gloss in angel on fire - i’m a star face decals - ballet beam highlighting pearls in pirouette - 1994 mascara 📸: @sophie

pre lolla shopping with @ella boh at @Ulta Beauty 🖤

matte fluid eye paint but it’s completely different but also still matte fluid eye paint 💚

just a quick glow up 💫🩰

guaranteed to impress. mix, match, + layer all nine 3D highlighting pearls for a bronzy rose radiance. ballet beam is now back in stock. shop this unique cream to powder hybrid formula exclusively at aboutface.com. 📸: @Sarah

saturated hues just for you. experience a one-swipe punch of liquid eye color in 36 vivid + highly-pigmented shades. shop matte fluid eye paints at @Ulta Beauty and aboutface.com. 📸: @Tatiana Woods

immerse yourself in our viral light-catching formula. step into a variety of nine separate pearls that allow for shades you can mix + match to amplify your glow. apply generously to the high points of the face for an intense celestial look and feel 🧚 ballet beam is back in stock — grab yours before it’s gone exclusively at aboutface.com.

the wait is finally over. ballet beam highlighting pearls are back 🩰🌟 stock is limited, grab yours only at aboutface.com.

finish the caption: everything is ______ 🩵 go all in with pigments that last. shop all 36 shades of matte fluid eye paint — exclusively at aboutface.com + @Ulta Beauty.

earthy mattes have entered the chat. these 5 NEW powerful pigments make it easier than ever to illustrate a highly-saturated statement look that you’ll never forget. add these to your matte fluid eye paint collection at aboutface.com + @Ulta Beauty.