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AbsaGroup (@absa_group)

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Your story is not too big or too small. Your story matters

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  • The art was inspiring. The 40 Doors exhibition had us looking twice. The music was vibing, the… – video by @absa_group , 515 views, duration 2:08

    The art was inspiring. The 40 Doors exhibition had us looking twice. The music was vibing, the fits were fitting, and there was always something happening around the corner. What a way to celebrate 40 years of Absa L’Atelier Art! Be honest, what was the moment you are still not over? #AbsaLatelierArt #AbsaLatelier40 #YourStoryMatters

  • 🥂 Today, we celebrate World Champagne Day! For 23 years, the Absa Champagne in Africa Festival has… – photo post by @absa_group Photo post , 606 views

    🥂 Today, we celebrate World Champagne Day! For 23 years, the Absa Champagne in Africa Festival has brought together the art of Champagne-making and Africa’s distinctive creativity, culture and unmistakable sense of style in a shared appreciation for the art of celebration. Here’s to the artistry behind every bottle, the character in every glass and the connections made along the way. What milestone or special moment would make you proud to raise a toast with Absa? Share your story in the comments! French luxury meets African chic.Something extraordinary is bubbling. Stay tuned for the reveal. When that moment comes to celebrate how far you’ve come, you have us. #YourStoryMatters #AbsaChampagneInAfrica #WorldChampagneDay

  • After everything they’ve been through, there’s no way you’re missing the ending. 👀 A secret lobola… – video by @absa_group , 97.1K views, duration 1:03

    After everything they’ve been through, there’s no way you’re missing the ending. 👀 A secret lobola payment. A self-appointed detective. Scams, surprises and plenty of family drama. The Scotts and Nkosis still have a few twists before the credits roll. Before we say goodbye, tell us: Which character will you miss the most? Watch the final episodes now on Absa’s YouTube Shorts and learn how to manage and protect your finances so you can proudly say, “I grew it.” #AbsaFinancialWellness #ForBetterOrForWhatever #YourStoryMatters

  • Episode 30 | For Better or For Whatever The families are finally together for the big celebration… – video by @absa_group , 534 views, duration 1:28

    Episode 30 | For Better or For Whatever The families are finally together for the big celebration, but Sizwe has one more thing to share with both families. When Sizwe announces he has a surprise guest, the celebration takes an unexpected turn. What would your reaction be if someone shared a surprise like this at a family celebration? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 29 | For Better or For Whatever Sizwe has kept his fair share of secrets lately, but this… – video by @absa_group , 520 views, duration 1:59

    Episode 29 | For Better or For Whatever Sizwe has kept his fair share of secrets lately, but this one is different. Will he keep it to himself or share it with Lindiwe? When something life-changing happens, who’s the first person you’ll tell? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 28 | For Better or For Whatever Stacie usually knows exactly what to look out for online… – video by @absa_group , 537 views, duration 2:21

    Episode 28 | For Better or For Whatever Stacie usually knows exactly what to look out for online, but what happens when a seemingly harmless post reveals more than she intended? What’s your golden rule when sharing moments from your life online? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 27 | For Better or For Whatever Another secret. Another suspicious phone call. Sis Nono… – video by @absa_group , 518 views, duration 1:10

    Episode 27 | For Better or For Whatever Another secret. Another suspicious phone call. Sis Nono can't shake the feeling that Sizwe isn't telling the whole story, and she's determined to get answers. Is Sis Nono looking out for her family, or jumping to conclusions? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 26 | For Better or For Whatever Everyone thinks Stacie is too young to understand financial… – video by @absa_group , 536 views, duration 1:40

    Episode 26 | For Better or For Whatever Everyone thinks Stacie is too young to understand financial pressure. But she’s got a financial flex that even Sizwe didn’t see coming. What’s one financial lesson you think young people understand better than adults give them credit for? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 25 | For Better or For Whatever Sizwe thinks he’s finally found a way out of his financial… – video by @absa_group , 668 views, duration 1:48

    Episode 25 | For Better or For Whatever Sizwe thinks he’s finally found a way out of his financial troubles. But when he tries to make a withdrawal, something doesn’t quite add up. What surprise message will he get? Do you think Sizwe has finally caught a break, or is he celebrating too soon? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 24 | For Better or For Whatever Aunty Saras thinks she’s found the perfect bargain for the… – video by @absa_group , 529 views, duration 2:01

    Episode 24 | For Better or For Whatever Aunty Saras thinks she’s found the perfect bargain for the family celebration. But what happened wasn’t quite what she was expecting. What happened to her great deal? Be honest: Can you resist a great deal, or are you clicking on “buy now”? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 23 | For Better or For Whatever A dream home. One email that nearly changed everything… – video by @absa_group , 538 views, duration 2:08

    Episode 23 | For Better or For Whatever A dream home. One email that nearly changed everything. The Scotts and Nkosis are about to learn that not everything is as easy as it seems. Do you think the younger generation has something to teach their elders? Let us know in the comments. #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Episode 22 | For Better or For Whatever The families are planning a celebration and have enough… – video by @absa_group , 514 views, duration 1:24

    Episode 22 | For Better or For Whatever The families are planning a celebration and have enough ideas to spend a small fortune, but there’s one small detail nobody seems to have thought about. When Stacie starts asking the right questions, will the plans survive the reality check? Would you spend more on a big celebration like Lindiwe and Sizwe or other aspects of your life? Let us know in the comments #AbsaFinancialWellness #ForBetterorForWhatever #YourStoryMatters

  • Received an SMS asking you to download an app? On For Better or for Whatever, Sis Nono unpacks how… – video by @absa_group , 913K views, duration 0:33

    Received an SMS asking you to download an app? On For Better or for Whatever, Sis Nono unpacks how scammers use links in SMSs, WhatsApps or emails to trick people into downloading malicious apps that can steal personal or banking information. Watch it now to learn how to manage and protect your finances so you can proudly say, “I grew it.” To report an incident, get the details at https://www.absa.africa/financial-wellness/ Did this tip help you spot the warning sign? Comment “Absa helped me spot it ❤️” below. #AbsaFinancialWellness #ForBetterOrForWhatever #YourStoryMatters

  • Absa L’Atelier, the home of African art, fresh perspectives, and a new generation of talent. As… – video by @absa_group , 1.3K views, duration 1:56

    Absa L’Atelier, the home of African art, fresh perspectives, and a new generation of talent. As Absa L’atelier Art celebrates 40 editions, we’re putting the spotlight on 12 artists whose creativity and visions are crafting the future of visual art across the African continent. Meet the 2026 finalists and get to know the artists behind the work. What type of art catches your eye instantly? Let us know in the comments. Click the link in bio to learn more about our finalists. #AbsaLatelierArt #AbsaLatelier40 #YourStoryMatters

  • The road to “I do” is looking VERY tricky … Will the Scotts and the Nkosis agree to the… – video by @absa_group , 2.4M views, duration 1:16

    The road to “I do” is looking VERY tricky … Will the Scotts and the Nkosis agree to the negotiations? Are the calls Sizwe's been ghosting finally about to catch up with him? And with scammers working overtime, who will get caught out next? Siyathungisa or …? What do you think happens next? Let us know in the comments below. Watch the new episodes now and learn how to manage and protect your finances so you can proudly say, “I grew it.” #AbsaFinancialWellness #ForBetterOrForWhatever #YourStoryMatters

  • Episode 20 | For Better or For Whatever Sizwe discovers that Lindiwe secretly used her own savings… – video by @absa_group , 1.4M views, duration 1:46

    Episode 20 | For Better or For Whatever Sizwe discovers that Lindiwe secretly used her own savings to pay off part of his lobola debt after talking to her brother. He's upset she'd go into a financial hole for him, but she explains her disciplined monthly savings habit; he insists she get the money back before her father finds out. What do you think is the best way to save? Let us know in the comments.

  • Episode 19 | For Better or For Whatever Sizwe tries to explain credit scores to Stacie ("Mission… – video by @absa_group , 1.4M views, duration 1:54

    Episode 19 | For Better or For Whatever Sizwe tries to explain credit scores to Stacie ("Mission Clean Credit Score"). Meanwhile Gavin reveals he assumed Sizwe already paid the lobola - because uMalume told him the Nkosis were "pleased." Sizwe realizes something's very wrong. Do you know what your credit says about your financial habits? Let us know in the comments.

  • Episode 18 | For Better or For Whatever Sizwe comes clean to Lindiwe about the loan he took out… – video by @absa_group , 997 views, duration 1:44

    Episode 18 | For Better or For Whatever Sizwe comes clean to Lindiwe about the loan he took out for the ring and party. Rather than being upset, she's touched he confided in her - though he still hasn't mentioned the crypto investment he's counting on to bail him out. Have you taken out loans before to make your loved one happy? Let us know in the comments.

  • Episode 17 | For Better or For Whatever Sizwe finally confesses his debt to his dad Gavin, who… – video by @absa_group , 1.4M views, duration 1:22

    Episode 17 | For Better or For Whatever Sizwe finally confesses his debt to his dad Gavin, who reassures him it's fixable and explains how a credit score works and why honouring payment plans matters - long-term, for things like a future home loan. Do you know how to improve your credit score? Let us know in the comments.

  • Episode 16 | For Better or For Whatever Grandma Elzaan recounts nearly getting scammed by a fake… – video by @absa_group , 914 views, duration 2:08

    Episode 16 | For Better or For Whatever Grandma Elzaan recounts nearly getting scammed by a fake "private banker" named Cheryl who pressured her to move funds, until Stacie recognised the red flags just in time. How would you verify whether a call from your bank is real? Let us know in the comments.

  • Episode 15 | For Better or For Whatever Sis Nono's friend Ninkie calls in a panic - she downloaded… – video by @absa_group , 917 views, duration 1:45

    Episode 15 | For Better or For Whatever Sis Nono's friend Ninkie calls in a panic - she downloaded a fake "rewards app" from a suspicious SMS link and nearly entered her personal details. Sis Nono walks her through deleting it and securing her accounts. Would you click on the link or spot the red flag? Let us know in the comments.

  • Episode 14 | For Better or For Whatever Sizwe is caught outside on a panicked call about his debt… – video by @absa_group , 1.5M views, duration 1:04

    Episode 14 | For Better or For Whatever Sizwe is caught outside on a panicked call about his debt. Sis Nono and Stacie push him to make a payment plan and come clean to Lindiwe, but he refuses, wanting to "handle it" alone. Who’s the person in your family you turn to for financial advice? Let us know in the comments.

  • Episode 13 | For Better or For Whatever The families formally meet for lobola negotiations. Amid… – video by @absa_group , 931 views, duration 1:07

    Episode 13 | For Better or For Whatever The families formally meet for lobola negotiations. Amid tension and inside jokes, Sizwe keeps stepping away to take mysterious phone calls, drawing suspicion from Zakhele and uMalume. Who do you think keeps phoning Sizwe? Let us know in the comments.

  • Episode 12 | For Better or For Whatever uMalume proudly shows off his new banking app, then almost… – video by @absa_group , 920 views, duration 2:01

    Episode 12 | For Better or For Whatever uMalume proudly shows off his new banking app, then almost falls for a live phone scam asking him to move money to a "safe account." Lindiwe intervenes just in time and explains that banks never ask for that over a call. What would you do if your “ bank” asks you to move your money to a “safe account"? Let us know in the comments below.

  • Episode 11 | For Better or For Whatever uMalume declares he's launching his own "investigation"… – video by @absa_group , 991 views, duration 2:05

    Episode 11 | For Better or For Whatever uMalume declares he's launching his own "investigation" into Sizwe's character before the negotiations, and reveals he's already locked in a date (the 15th) with the Scotts without fully consulting Zakhele. What do you think about Sizwe’s suspicious behaviour? Let us know in the comments below.

  • Art is better experienced together. Bring someone along to the Absa L’atelier Art & Lifestyle Fair… – video by @absa_group , 66.3K views, duration 0:32

    Art is better experienced together. Bring someone along to the Absa L’atelier Art & Lifestyle Fair and get two tickets for the price of one. 🎶 Live performances by Msaki, Elaine & Soweto Gospel Choir 🎨 Incredible art and exhibitions 🖼️ Immersive art installations 🍴 Food and drink experiences 🖌️ Sip & Paint sessions 👧 Family-friendly activities & Kids Corner 📍 Waterfall City Park, Mall of Africa 📆 10 October 2026 One day. Two tickets. Endless creativity. 🎟️ Get your 2-for-1 tickets now on Howler. Who will you be experiencing the Absa L’atelier Art & Lifestyle Fair with? Tag then in the comments👇 #AbsaLatelier #AbsaLatelier40 #YourStoryMatters

  • Picture yourself experiencing the best of art, culture, creativity, fashion, food and live… – video by @absa_group , 1.1K views, duration 0:39

    Picture yourself experiencing the best of art, culture, creativity, fashion, food and live entertainment at Waterfall City Park. Celebrate 40 years of Absa L'Atelier with incredible art exhibitions, creative experiences, lifestyle activations, and live performances by Msaki, Elaine and Soweto Gospel Choir. This could be you on 10 October at the Absa L'atelier Art & Lifestyle Fair. 🎨✨We're giving away 1 of 25 double tickets to experience it all. To enter: 🎨Complete the sentence: "I'd love to experience Absa L'Atelier because ______." 👥Tag the friend you'd bring along. 🏷️Use the hashtags #AbsaLatelierArt #AbsaLatelier40 #YourStoryMatters Competition closes on 8 October 2026. Ts&Cs apply. Auth FSP/NCRCP

  • The Absa L’Atelier Art & Lifestyle Fair line up is here. Msaki. Elaine. Soweto Gospel Choir. Three… – video by @absa_group , 2.1M views, duration 0:40

    The Absa L’Atelier Art & Lifestyle Fair line up is here. Msaki. Elaine. Soweto Gospel Choir. Three award-winning acts. One unforgettable day. And trust us, the music is just the beginning. For R350, you get a full day of art, live music, food, art installations, Sip & Paint, a Kids Corner and MORE. This isn’t just a fair. It’s an experience. 📍10 October 2026 🎟️ Click the link in bio to get your tickets today So… who are YOU coming to see? 👀👇Let us know by completing the sentence in the comments: “The artist I am excited to see at the Absa L’Atelier Art experience is…..” #AbsaLatelierArt #AbsaLatelier40 #YourStoryMatters

  • THE WAIT IS OVER, WE’RE SOOOO LIVE!!! And it’s time to get into all that drama. South Africa’s… – video by @absa_group , 3.2M views, duration 1:33

    THE WAIT IS OVER, WE’RE SOOOO LIVE!!! And it’s time to get into all that drama. South Africa’s first bank-led microdrama series, For Better or For Whatever, brought to you by Absa, has officially dropped! Think love, family, scams, big decisions, financial pressure and unexpected twists. One thing this microdrama will do is inspire you to manage and protect your finances so you can proudly say, “I grew it”. Out now on Absa’s YouTube Shorts #AbsaFinancialWellness #ForBetterOrForWhatever #YourStoryMatters

  • Change doesn’t always look the same. Sometimes it’s an idea becoming action. Sometimes it’s… – video by @absa_group , 823 views, duration 1:17

    Change doesn’t always look the same. Sometimes it’s an idea becoming action. Sometimes it’s knowledge becoming opportunity. A voice becoming louder. Experience becoming awareness. A different career path becoming a new possibility. Meet our final 10 women in our #AbsaHereToBe journey. Ten more stories and ten more different ways to create change. From Imaginative, influential, daring, supportive, maternal, proactive, passionate, multifaceted, enriching to multitalented. "My empowering Absa Here To Be headline is... ❤️". Click the link in bio to explore the last 10 stories. 100 women. 100 stories. Countless possibilities. #AbsaHereToBe #Absa100Women #YourStoryMatters

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