AMOUAGE (@amouageofficial)

Producing Guidance 46 Exceptional Extrait at the Amouage Manufacture in Muscat. Craftsmanship at its peak #Amouage #Muscat #guidance #guidance46 #perfume

Producing #Guidance46 Exceptional Extrait At The #Amouage #Manufacture in #muscat, where Omani experts hand Craft each of these flacons so that the Highest Level of Perfumery can arrive to the hands of those who wish to immerse in an olfactory journey

Harvesting Frankincense remains at the heart of Amouage and even to this day it is done by local harvesters; known also as Desert Tears, the precious resin of Boswellia Sacra tree in the Dhofar region of Oman is as ancient as time, and Omani Frankincense is vital to almost all Amouage creations - its citric, spicy and smoky facets create an everlasting aura that is signature, potent and precious. #Oman #Frankincense #Dhofar #Salalah #Muscat #Fragrance #Perfume #Amouage #AmouagePerfume #AmouagePerfumes #Incense #NichePerfume

The freshness of Bergamot meets the spice of Pink Pepper and Cardamom, complemented by the aromatic character of Juniper and the woody depth of Cedarwood. The distinctive character of Decision finds a new expression in the daily ritual of bathing. Re-imagined as a Bath & Shower Gel, the fragrance can now be enjoyed through a rich, scented lather, offering a different way to experience its familiar composition before continuing the ritual with the Body Lotion, Hand Cream, Decision Eau de Parfum or Decision 42 Exceptional Extrait. Discover Decision Bath & Shower Gel, part of the Amouage Luxury Body Line, at Amouage Boutiques and Amouage.com. Photography and Art Direction by Chelsea Claire Creative Direction by Maria Camino #Amouage #Decision #LuxuryBodyLine #HighPerfumery #Oman

As part of Amouage’s re-imagined Luxury Body Line, one of the House’s most beloved creations, Guidance, takes on new textures through Body Lotion, Bath & Shower Gel, Hand Cream, and Hair Perfume, each bringing the fragrance into the rituals of everyday life. Carefully developed to preserve the distinctive character of Guidance, the new formulations combine richly scented textures with ingredients selected for their skincare benefits, including Omani Frankincense Oil. Discover the new Amouage Luxury Body Line at Amouage Boutiques and Amouage.com. Videography and Art Direction by Chelsea Claire Creative Direction by Maria Camino #Amouage #LuxuryBodyLine #Guidance #HighPerfumery #Oman

For guests visiting the House's suite at the Carlton Cannes during TFWA World Exhibition & Conference, Amouage created a bespoke gift inspired by its world of High Perfumery and the traditions of Omani hospitality. The curated selection featured keepsakes and experiences. The new Amouage House Book, offered a photographic exploration of the House's creations, ingredients and Omani heritage. Meanwhile, Omani dates, tea infused with Bergamot and Rose, and Frankincense popcorn brought a taste of the Sultanate to the collection. A specially designed card game featured illustrations representing some of the House's most iconic perfumes and Attars through their ingredients, stories, and distinctive symbols. Created to be played with family and friends, it reflects the spirit of Omani hospitality and the tradition of bringing people together. Photography by Thibault Flament #Amouage #HighPerfumery #Cannes #Oman

Amouage has opened an ephemeral space at Gate Village, Dubai International Financial Centre (DIFC), to present the two new Exceptional Extrait creations, Decision 42 and Overture 41 in collaboration with Ounass. The month-long experience was designed for personalised olfactive discovery, inviting guests into the world of Amouage through private consultations, enhanced by Ounass’ distinctive approach to luxury service and delivery. To mark the opening, Renaud Salmon, Chief Creative Officer of Amouage, held intimate masterclasses with guests, media personalities, and key opinion leaders introducing the scents and sharing more about the process behind the creations. The ephemeral space is located at Gate Village 11, DIFC, Dubai, and is open from 3 October to 3 November 2026, from 10am to 10pm on weekdays and 10am to 11pm on weekends. @Ounass Photography by Anthony Fleyhan #Amouage #Ounass #Dubai #HighPerfumery

Cannes at sunset, with Decision 42 and Overture 41 under the Cannes skylight. On the rooftop of the iconic Carlton Cannes, the House brought together perfumers and friends of the House for an evening dedicated to the newest Exceptional Extraits. The colours of the two creations were woven throughout the space, with seagull grey for Decision 42 and rich amber for Overture 41, set against the Cannes sunset and the sea twinkling in the distance. Videography by Chris Alessi Editing by Guilian Samuel Vandendaele Production by Wildvertising #Amouage #AmouageExtraits #TFWA #Cannes #Oman

During the TFWA World Exhibition & Conference in Cannes, Amouage invited a group of Friends of the House, fragrance enthusiasts, and members of the wider community for lunch at the Carlton Cannes. It was a chance to spend time together, while sharing some of the House’s latest creations, alongside early previews of projects still in development, and a few things that had not yet been seen outside Amouage. Guests joined from different parts of the world, making the lunch about exchanging perspectives and reconnecting with the community with a spotlight on Omani High Perfumery. Videography by Chris Alessi Editing by Guilian Samuel Vandendaele #Amouage #TFWA #Cannes #HighPerfumery #Oman

From the boulevards of Cannes to Nice Côte d’Azur Airport, Amouage marked TFWA week across the French Riviera. Videography by Chris Alessi Editing by Guilian Samuel Vandendaele Production by Wildvertising#Amouage #TFWA #HighPerfumery #Cannes #Oman

Overcast skies in Cannes today, with Amouage lighting up the streets for TFWA week. Videography by Chris Alessi Editing by Guilian Samuel Vandendaele and Wildvertising #Amouage #TFWA #Cannes #HighPerfumery #Oman

As another day at TFWA comes to a close, Cannes continues to bring together the people shaping the world of travel retail. Amouage is back in the city with new creations, new conversations and a distinctly Omani perspective on High Perfumery. More from Cannes to come. See you tomorrow. Photography by Thibault Flament Videography by Chris Alessi Editing by Guilian Samuel Vandendaele Production by Wildvertising #Amouage #TFWA #HighPerfumery #Cannes #Oman

Spotted at the Nice Côte d’Azur Airport. Amouage is in the South of France, welcoming guests to Cannes for TFWA this week. Videography by Chris Alessi and Wildvertising #Amouage #TFWA #HighPerfumery #Cannes #Oman

A little piece of the Sultanate of Oman on the Côte d’Azur. Amouage has arrived in Cannes for TFWA. More from the House very soon. Videography by Guilian Samuel Vandendaele #Amouage #TFWA #HighPerfumery #Cannes #Oman

Guidance Eau de Parfum and Guidance 46 Exceptional Extrait. Two creations by Perfumer Quentin Bisch

Guidance takes the runway. For Loud Whispers, Amouage and Harris Reed bring scent and fashion together through a shared respect for craftsmanship and art. Videography by @politanifilms #Amouage #HarrisReed #Guidance #LondonFashionWeek

Amouage adds two breathtaking compositions to its acclaimed Exceptional Extraits: Decision 42 and Overture 41. ​ In Overture 41, perfumer Annick Menardo takes her creation, Overture Woman, to grand heights. Firstly, she expands the familiar Saffron, Calvados, and Rose to unprecedented dimensions, balancing their richness in a way that ensures they maintain harmony at all times. ​ In the base, an intensified Patchouli and Leather magnify the performer’s nascent assertiveness. The inclusion of a sweet, resinous Amber accord – not present in the eau de parfum – grounds all these excesses and prevents them from losing contact with earthly physicality. Meanwhile, the use of an innovative ingredient called Sandalwood Dreches Absolute – obtained from upcycled sandalwood chips – acts as an anchor to the more tempestuous elements, and imbues the whole with an air of gravitas and authority. In Overture 41, the ingenue is now a diva, telling her tale with a passion and vibrancy that ensure her impact will resonate through the ages.​ Overture 41 Exceptional Extrait created by Annick Menardo.​ Overture 41 Exceptional Extrait is available on Amouage.com and Amouage Boutiques. Creative direction: Thomas Vanz, Mujahid al Malki, Maria Camino and Wildvertising Production: Wildvertising Co-executive production: Thomas Savary DP: Maxim Monti Assistants: Quentin Lefeuvre and Quentin Leroy Set Design: Melissa Waga Lala Assistant set design: Lola Calenge Postproduction: Wildvertising #Amouage #Oman #HighPerfumery #Overture41

Amouage adds two breathtaking compositions to its acclaimed Exceptional Extraits: Decision 42 and Overture 41. ​ The Exceptional Extraits collection provides opportunities to present a familiar story from a different angle, or in a manner that is more profound or expansive. All the compositions in the range remain true to their original perfumes, but they cast the ideas within them in an unexpected light. ​ In Decision 42, the lightning element of the composition has been sharpened by the freshness of Neroli and Cardamom, as well as the diffusiveness of Cinnamon. The Juniper representing the tree has been combined with Javanol, Patchouli and Rectified Pine Tar to make it darker and more far-reaching – a stark contrast with the whiteness of the lightning. Finally, the base has been rendered warmly life-affirming with the addition of Vanilla and Labdanum – unctuous materials that never fail to project a sense of enduring humanity. ​ Decision 42 Exceptional Extrait created by Quentin Bisch Decision 42 Exceptional Extrait is available on Amouage.com and Amouage Boutiques. Creative direction: Thomas Vanz, Mujahid al Malki, Maria Camino and Wildvertising Production: Wildvertising Co-executive production: Thomas Savary DP: Maxim Monti Assistants: Quentin Lefeuvre and Quentin Leroy Set Design: Melissa Waga Lala Assistant set design: Lola Calenge Postproduction: wildvertising #Amouage #HighPerfumery #AmouageDecision42 #Oman

Amouage has arrived in the Sunshine State. Discover the House’s new Miami Boutique at Aventura Mall. The Amouage Miami boutique is located in Aventura Mall at 19501 Biscayne Blvd, Suite 2057, Aventura, Florida 33180. It is open Monday to Saturday from 10:00 AM to 9:00 PM and Sunday from 11:00 AM to 8:00 PM. Videography by @Theretailarchive #Amouage #HighPerfumery #Miami #Oman

Guidance 46 Exceptional Extrait, encapsulated in a flacon with an inner degradé of pink, that also reflects the oil concentration - Bio-Ethanol ration. High Perfumery is in the details. #Amouage #Guidance46 #ExceptionalExtrait #Oman

Love Delight 2ml, an invitation to savour every moment of indulgence in a size to be taken anywhere you go. #amouage #LoveDelight #HighPerfumery #Oman

Every great fragrance journey begins with discovery. Our 2ml Sampler Sets invite you to explore a curated selection of creations from across the House, each revealing a distinct story, emotion, and olfactive signature. A moment of exploration before committing to the 100ml flacon that resonates most deeply with you. #Amouage #HighPerfumery #Oman #SampleSet

Guidance 46 Exceptional Extrait is being assembled at the Amouage Manufacture in Muscat. The expert craftswomen glue each shield by hand, making sure the exact drop of glue is poured onto the shield so that no spillovers happen once the shield is pressed onto the flacon. The Precision is in their hands! #Amouage #Guidance46 #ExceptionalExtrait #HighPerfumery #manufacture

Amouage, Hamaé, and CPL Aromas announce a partnership centering on Gowé, a new ingredient for natural perfumery. The project began in 2024, when Renaud Salmon, Chief Creative Officer at Amouage, encountered Hamath Sall, a Senegalese entrepreneur and founder of Hamaé, who introduced him to Gowé through the words, “This is the smell of Africa.” Captivated by both the material and the cultural heritage it embodies, Salmon recognised in Gowé a rare ingredient capable of opening a new chapter in natural perfumery. The root has been used for generations in West Africa, where it is appreciated for its use in traditional practices as well as an essential element of local olfactory culture, commonly ground and burned liked incense during everyday rituals. Follow Amouage to learn more about Gowé and its olfactive potential in the perfumery world in the upcoming months. #Amouage #Gowe #Ingredient #HighPerfumery #Senegal

Honour Man miniatures are being filled and packed today at the Amouage Manufacture to be sent around the world. The perfect size to carry the House of Amouage everywhere you go. #Amouage #Oman #HonourMan #HighPerfumery

Guidance 46 Exceptional Extrait is in the gluing station today, Monday 21st July! The flacons are then left to rest horizontally and dry during for 48 hours before they make their way to the filling line! #Amouage #Guidance #Guidance46 #HighPerfumery

Amouage Brings Love Hibiscus to Egypt For its first event in the country, Amouage brought Love Hibiscus to the Nile. The House hosted an evening with press and Key Opinion Leaders, introducing guests to Amouage’s world of High Perfumery through an intimate encounter dedicated to Love Hibiscus, the latest creation from the Secret Garden Collection.   At Four Seasons Hotel Cairo at Nile Plaza, the evening was one of scent discovery and conversations amongst fragrance enthusiasts. Looking out over the Nile, the event reflected the luminous character of Love Hibiscus. Nabila Touma from the Amouage training team guided guests through the fragrance, highlighting its olfactive intricacies before the evening continued into a culinary experience inspired by the scent. For Amouage, the moment marked a significant first in Egypt, deepening the House’s connection with the local fragrance community. Beyond Egypt, Love Hibiscus continued its journey through dedicated events across key African markets, with gatherings in Nigeria, Ivory Coast, Cape Town and Johannesburg. These marked the House’s first events in these markets, opening the way for more moments of discovery to follow. #Amouage #LoveHibiscus #Oman #HighPerfumery

The ageing process of Elsewhere and Sindbad, explained by Chief Creative Officer Renaud Salmon at the Amouage Manufacture in Muscat. #Amouage #HighPerfumery #Ageing #Maturation #Manufacture

Behind the scenes shooting the Amouage Lucury Body Line #Amouage #LuxuryBodyLine #Oman #HighPerfumery

A new filtering machine has arrived to the Amouage Manufacture in Muscat. This machine has a chilling tank, where the perfume concentrate cools down to separate the impurities and make them sink to the bottom of the tank. Then, tubes move the fragrance through the filters, which is what you can see in this video: the opening of its layers, and the insertion of the white filters into the machine. After, the liquid goes back inside of the tank, but this time, without impurities and ready to fill bottles! #Manufacture #Amouage #HighPerfumery #Oman