Babylist (@babylist)

Okay, baby brands are really showing off in 2026 👀 Our gear editor Jen tests HUNDREDS of baby products every year, so you know it takes a lot to impress her. But these new launches? They have her attention. 👏 Which one are you most excited about?

Toys now. Textbooks later. Put both on the list. Create a Babylist Holiday Wishlist for what they need now and link a college savings account for what comes later.

Clearing registries with @Alexandra Cooper was just the beginning. Next phase (and her mom era) loading...start your Babylist registry today and don’t miss a moment of it.

Your child might already have a tax-advantaged investment account 👀💰 The Treasury Department just announced the auto-enrollment of more than 60 million children in Trump Accounts. But what does that actually mean for your family? Babylist family finance advisor Lindsey Stanberry breaks down what you need to know, including how to claim your child's account and what to consider before getting started. Have questions? Drop them in the comments!

These names are really popping off! 👏 We rounded up the most popular middle names from Babylist Babes. Did yours make the list? Drop it in the comments! 👇

The babies are SERVING this Halloween 👻 Save for costume inspo → What’s your baby dressing up as?

Pregnancy doesn’t have to mean buying a whole new wardrobe. Give this hack a try! It could help keep your favorite pre-pregnancy jeans in rotation a little longer, no buttoning required.🤰👖✨

We hired the divas 💅 And yes, they know their baby gear. Our NYC team is here to answer your questions, talk through your options, and help you feel confident finding what works for your growing family.

Our favorite thing? Helping you build a baby registry you actually feel good about 🙌 Registry Weekend is happening all weekend long (Oct. 3–4) at the Babylist NYC Showroom! This is your chance to try baby gear in person, get 1:1 guidance from registry experts, drop into mini education sessions, and hear directly from the brands behind the gear. Bring all your questions. We’re here to help you find what works for your family. 🤍

Just a casual Friday afternoon 🤹‍♀️ What “ball” are you trying not to drop today?

IT’S HERE 🙌 Meet the all-new Kona, @uppababy’s first-ever midsize stroller (!!) and the one we know so many of you have been waiting for. Now available in the Babylist Shop.

Oh, would you look at that. The wind took me straight to the Babylist NYC Showroom 💨 477 Broadway 🤭

Welcome to the Babylist NYC Showroom ✨ 20,000 square feet in the heart of SoHo designed as an immersive destination where expecting and new parents can see, touch, test, and compare baby gear, get expert product guidance, and build their registry with support from Babylist specialists. We open the doors to the public today, and we can't wait to welcome you!

NYC parents are just built different. 💜 The Babylist Showroom opens to the public tomorrow, September 25 at 477 Broadway.

In honor of our NYC Showroom opening this Friday, we're keeping the #Babylistitforward movement going to support local expecting families! Drop the link to your registry in the comments - we'll get to as many as we can 💜

Big news...the family is growing! Baby #2 is on the way! @Danny Pellegrino and Matt are back at the Babylist Showroom (this time as seasoned parents) to do it all over again. Congrats, Danny, Matt & Lucky! We can’t wait to meet the newest addition 💜

The U.S. Open may be over, but we’re serving up something new in SoHo✨ Our NYC showroom officially opens September 25. Come see, touch, and test your favorite baby gear. See you soon!

Less than ONE inch! That’s the clearance we had to bring a Volvo EX90 into our new Babylist NYC Showroom. 😅 As Babylist opens our second showroom in NYC, we’re expanding our partnership with @Volvo Car USA, bringing families the same hands-on showroom experience we introduced in Los Angeles. New York families can explore the EX90 in person while figuring out which strollers, car seats, and other gear fit their lives as their families grow 🚘 Come check it all out when our doors open on September 25!

With the help of @Alexandra Cooper & @Pampers we surprised 10 families with their own year-long supply. This is only the beginning, follow along for what's next 👀 #pamperspartner

For a Virgo who loves to be prepared, parenthood might be the ultimate adventure. Happy birthday, @emmyraver! Cheers to all the good surprises ahead 🎉🫶

A baby shower with a bigger purpose 💛 We partnered with @Emmy Raver-Lampman and @Chicco USA to celebrate 10 expecting families supported by @birthfund. Alongside @Elaine Welteroth, we created a morning where the families could share their stories, connect with one another, and feel fully celebrated. Beyond the shower, Babylist and Chicco are helping fund access to midwifery-led perinatal care through birthFUND as these families navigate their birth journeys.

Baby shower gifts that help make those early newborn days a little easier are always a good idea. 🤍 @pampers

A baby name reveal? Not quite 😂 @Barbara Palvin and @Dylan Sprouse play a round of the name game, but the result might be a sign.

What is pregnancy really like? According to @Barbara Palvin and @Dylan Sprouse : beautiful, exhausting, unpredictable and never boring 😂

There’s so much to learn (and so many questions) before baby arrives. @Barbara Palvin and @Dylan Sprouse stopped by the Babylist LA Showroom to put their registry picks to the test—and figure out just how much a tiny human really needs 👶 @Evenflo Baby @Pampers @Skip Hop @storkcraft @onequince

One last baby, one extra-special shower 🥹✨ We loved celebrating @Krys & Kareem with friends, family and plenty of love at the Babylist LA Showroom—all with a little help from @Momcozy Official . Here’s to the sweetest new chapter! 🤍

Since teaming up with @Alexandra Cooper, a movement spread like wildfire. Total strangers are showing up for each other clicking through registry after registry to spread kindness nationwide. Our team is working overtime just to keep up with all the love. You all have seriously inspired us with your kindness! We heard you and have now launched *FREE SHIPPING for a limited time to make gifting even easier. Code: babylistitforward You don't have to buy a gift to be part of this. Head to BabylistItForward.com to help us find families who need it most, share your own story, or just spread the word. However you show up, you're part of the movement. #BabylistItForward 💛 *Free standard shipping with code: babylistitforward. Excludes expedited and furniture shipping. Limited-time offer. Additional terms apply.

It started with @Alexandra Cooper clearing one registry. Then another. And another 💜 And then something unexpected happened: people started paying it forward. Stranger to stranger. Registry to registry. Thousands of gifts were given. There were more tears of joy than we could count. And one act of kindness inspired countless more. What started as a moment became a movement. Let's keep it going. Find a stranger's registry. Send a little love, and #BabylistItForward

What an amazing day it has been! We're so honored to be supporting this wonderful community and have been moved by the incredible acts of kindness happening between you all. Let's keep it going BabyGang! #BabylistItForward

Okay, @Amber Mandt explained it better than we could. We’ll let her take it from here 👏 This is how easy it is to transfer your registry over to Babylist.