Biche | Beauty for the Beast (@biche.world)

Dog lovers, we found your new favorite store 🐩 Welcome to @brocante nyc, an antique store in NYC’s Chinatown Mall that specializes in dog-themed finds. #dogsoftiktok #vintagefinds

If you’re debating whether it’s “too soon” to launch your brand on social, this is your sign to do it. ✨ Our Instagram got into retailers like Moda Operandi and Revolve, without a finished product. #femalefounder #dogsoftiktok #doggrooming #revolve

Patiently waiting for dog sweater weather. #dogsoftiktok #dogmom

I started Biche to transform grooming into a ritual that supports your dog’s physical and emotional wellness. Because even the small moments with your pet should feel sacred 💜😌 #doggrooming #dogsoftiktok #femalefounder

Just a girl and her dog #dogsoftiktok #dogsofnyc

You might not realize it, but this common grooming mistake is damaging your dog’s coat and skin. #dogsoftiktok #doggrooming #femalefounder

You wouldn’t use cleaning detergent to wash your hair, so why would you use it to groom your dog? I quit my job as a beauty editor to start a pet grooming brand — because our animals deserve gentle, effective, and elegant products too. #doggrooming #dogsoftiktok #femalefounder #founderstory

Over the past couple of months, I’ve noticed this weird AI trend infiltrating our organic UGC. Are any other founders (or content creators) dealing with this? #femalefounder

We asked guests at our Biche x Commodity pop-up the million-answer question: What’s your favorite thing about your dog? Featuring @Isaiah Mikhail, @Vivid Wu, @tapioca, @Coraborzoi, @Guidry Twins, @Colby Taylor, and more 🩷 #dogsoftiktok #dogsofnyc

Our first event is in the books! In collaboration with @Commodity Fragrances, we invited our NYC community and their dogs to get Polaroid portraits by internet favorite @Happy Beginnings Studio, AKA the photographer making the world’s chicest passport photos. Stay tuned for the photo reveal……

Is your dog a certified bath-hater? We’re (obviously) pro-bath, but let’s face it: Some pups just don’t like water. Après Oil is a rich, no-rinse coat and skin conditioner that makes grooming indulgently easy. #dogsoftiktok #doggrooming #dogmom

Only the best for my dog. #badnews #luxurydogs #dogsoftiktok

brb about to crash out (Biche is for dogs and girls only) #doggrooming #showertok