billiondollarbeauty (@billiondollarbrows)

Wait… did she really just do her lashes and call it a day? 👀🤭 Meet our NEW Curling Mascara. 🖤 #BillionDollarBeauty #GRWM #CurlingMascara #BeautyTok #LashTok

NEW LAUNCH ALERT! ✨💗 Your glow, all in one palette. Introducing our NEW Face Palette — featuring four complementary powder shades to blush, bronze, brighten, and highlight your complexion. With smooth, blendable formulas and skin-loving ingredients like Vitamin C, Vitamin E, CoQ10, and Hyaluronic Acid, achieving a radiant, sun-kissed glow has never been easier. Four shades. One palette. Endless glow. ✨ Available now on our TikTok shop! 💖

We’ve been keeping a little secret. 🤍 Something exciting is coming your way. ✨ 10.22.26

We just can’t get enough of our Billion Dollar Backstage at NYFW 😉✨ #NYFW #BillionDollarBeauty #billiondollarbrows

Professional Makeup Artist, Maritza knows how to take a glow on the go ☀️✨ She’s creating her Billion Dollar Beach Glow with favorites from our Billion Dollar Beach Club collection. Her secret? Keeping her glow essentials close, wherever the day takes her. 💛 #BillionDollarBeauty #ProMUA #NaturalBrows #billiondollarbrows #makeupartist

Natural, beautiful brows should never be complicated. 🤎 Nikki uses our viral Brow Buddy® Kit to map her ideal brow shape, then defines and fills with the Straight To The Point Brow Pencil for effortless, natural-looking brows. Save this for your next brow routine. ✨ #BillionDollarBeauty #BrowBuddyKit #BrowPencil #NaturalBrows #BrowTutorial

Last call for Billion Dollar Beauty savings. 🤎✨ It’s the final day of Amazon Prime Day! Stock up on your favorite brow essentials and beauty best sellers before the deals end. Shop our Amazon Storefront through the link in bio #primeday #primedayhaul #prime #amazonfinds #billiondollarbeauty

Happy National Brow Day, Billion Dollar Believers! 🫶 Before BDB, our CEO & Founder, Natalie Plain, was working in television when one brow appointment in Beverly Hills sparked a curiosity she couldn't let go of. That unexpected moment became the beginning of a story we're so grateful to share with you. Listen in as Natalie shares her story and the inspiration behind Billion Dollar Beauty. To the brows that started it all and everyone who's grown with us along the way, thank you for being part of our story. 🤎 #nationalbrowday #founderstory #billiondollarbrows #womanownedbusiness

Professional MUA @mmuawbymarii knows how to take a glow on the go ☀️✨ She’s creating her Billion Dollar Beach Glow with favorites from our Billion Dollar Beach Club collection. Her secret? Keeping her glow essentials close, wherever the day takes her. 💛 #billiondollarbeauty #makeupartist #makeuproutine#beautytok#makeuptutorial

BAM—now that’s a Billion Dollar Brow. 💥🤎 Nayomi uses our viral Brow Buddy® Kit to map her ideal shape, then defines and fills with the NEW Straight To The Point Brow Pencil for effortless, natural-looking brows. Save this brow tutorial for later. ✨ #BillionDollarBeauty #BrowBuddyKit #BrowTutorial #BrowPencil #BillionDollarBrows

Meet your new lip liner lineup 🤎✨ The Lip Liner Trio comes with 3 gorgeous neutral shades — Brown Sugar, Crème Brûlée & Chocolate. Perfect for defining, shaping, and creating your go-to lip. Which shade is your favorite? 👀💋 #BillionDollarBeauty #LipLiner #LipCombo #MakeupTok #BeautyTok

Long, lifted lashes that last. 👀✨ Meet the Billion Dollar Beauty Tubing Mascara Duo — 2 mascaras with waterproof, long-wearing tubing technology for effortless length + volume all day long. 🤩 And removal? Just add warm water and gently slide the tubes away. Easy. 💕 #BillionDollarBeauty #TubingMascara #MascaraTok #LashTok #BeautyTok

The secret to Billion Dollar Beautiful Brows? Create & Color with BDB. ✨ Watch Tricia use our patented Brow Buddy® Kit to find where her brows should start, arch, and end. She then fills and defines her shape with the NEW Straight To The Point Brow Pencil for balanced, natural-looking brows.] Create your ideal brow shape at home—shop now at BillionDollarBeauty.com. #BillionDollarBeauty #BrowBuddy #StraightToThePoint #BrowMapping #EyebrowTutorial

Natural, beautiful brows should never be complicated. 🤎 Watch @shanna_chamberlain create effortless, natural-looking brows with our viral Brow Buddy® Kit for easy eyebrow shaping and the NEW Straight To The Point Brow Pencil to define and fill. Save this simple brow routine for later. ✨ #browbuddykit #browroutine #browtutorial #beautytok#makeup

Packing my makeup bag with all the BDB essentials💄 #MakeupBag #MakeupRoutine #MakeupSwatches #BeautyTok #BillionDollarBeauty

Anytime, any place, BDB always with me 💋✨ #BeautyTok #MakeupTok #MakeupRoutine #BillionDollarBeauty #BillionDollarBox

All the essentials in one hand 😌✨ #beautytok#newbeauty#brows#grwm#beautyhacks

Meet our new Straight To The Point Brow Pencil ✨ Your new go-to for precise, effortless brows! The unique flat-blade tip makes it easy to create hair-like strokes, define your shape, and quickly fill in sparse areas for natural-looking, perfectly polished brows. 🤎 #newbeauty#eyebrows#browpencil #brows

Mentorship matters. 💗 Our Founder and CEO, @Natalie McCullough Plain , recently welcomed mothers from @Generation 🩷 Her to the Billion Dollar Beauty headquarters for a tour and an inspiring business seminar. Generation Her is a nonprofit organization founded by Dianna Smiley, dedicated to empowering young mothers ages 13–25 through life-skills education, parenting support, mentorship, and community. We’re proud to support Generation Her’s mission and are so grateful for the opportunity to connect with such an inspiring group of women. 🩷 #generationher #nonprofit

Watch @shanna_chamberlain create a bronzed, glowing makeup look using favorites from our Billion Dollar Beach Club Collection. ✨ She starts with the Bronzed Glow Dewy Priming Serum for a luminous base, then adds definition to her eyes with the Liquid Eyeliner Duo. The Cream & Powder Bronzer Compact and Cream & Powder Blush Compact add warmth and a natural-looking flush before she completes the look with the Lip Liner & Gloss Duo in Pink. 🩷 Create the glow for yourself—shop the complete collection and our exclusive limited-edition PR box for a limited time through the link in our bio. 🪽

Professional makeup artist @cintyabeautyusa is creating the ultimate glow with our new Billion Dollar Beach Club Collection. ☀️ Watch her complete a full-face makeup look featuring dewy skin, bronzed definition, flushed cheeks, and glossy lips—all using products from our newest collection. Want the full Beach Club experience? The collection and exclusive limited-edition PR box are available on BillionDollarBeauty.com for a limited time. 🤍

Swim Week Las Vegas Edition 💋✨ Swim Week Las Vegas Powered by @artheartsfashion Produced by @erikrosete Lead MUA: @claribeltovar @thebeauty.department Venue: @area15.entertainment

How to create a full-face makeup look using Billion Dollar Beauty. ✨ Stella creates a complete everyday makeup look using Billion Dollar Beauty products for skin prep, complexion, brows, cheeks, and eyes. Her full-face BDB routine: ✨ 2-in-1 Priming & Setting Spray to prep and set 🤎 Billion Dollar Brow Lift for lifted, defined brows ✨ Flash & Filter Concealer & Highlighter to conceal and brighten 🩷 Cream Blush & Highlighter for color and glow ☁️ Translucent Powder to set the complexion 🖤 Tubing Mascara & Eyeliner Duo to define the eyes and lashes Save this full-face makeup routine for your next GRWM. 💕

One palette. Endless eye looks. ✨ Watch professional MUA @maga.beauty create a dimensional eye look using the Billion Dollar Beauty Enchanted 12-Pan Eyeshadow Palette. From blending and building color to adding the finishing touches, see how a professional makeup artist uses one versatile eyeshadow palette to create a complete eye makeup look. Watch until the end for the final reveal. 👀💖