Boucheron (@boucheronofficial)

Behind every great Animaux de Collection campaign is a cat ignoring directions. Meet Wladimir on set. #Boucheron #LesAnimaux

New job, same cat-titude. Wladimir clocks in for his first day on Boucheron’s new Animaux de Collection campaign. #Boucheron #LesAnimaux

Larger than life, almost too real to be tamed. Go behind the scenes with the new creations from Boucheron’s Animaux de Collection. #Boucheron #LesAnimaux

What does it take to find an exceptional colored stone?   Boucheron’s new documentary follows Hélène Poulit-Duquesne and Claire Choisne on a journey in search of the world’s most remarkable gemstones. From Jaipur, India, to Tucson, USA, the duo of gemstone hunters meets partners and explores…

Every colored stone has its perfect palette. Find the shade that makes it pop. #Boucheron #ColoredStones

From one shade to the next, every scene reveals a new way to style Boucheron’s colored stones. #Boucheron #ColoredStones

Color hunt with Boucheron. Spot the shade. Find its perfect match. #Boucheron #ColoredStones

A day on set with Lierre de Paris. Ultra-realistic ivy, lifelike movement, and every diamond detail captured frame by frame. #Boucheron #LierredeParis

Twisting. Climbing. Zooming. Lierre de Paris creations know how to work every angle. #Boucheron #LierredeParis

One shape imagined in 1879. So many patterns we lost count on set. Good luck choosing just one Question Mark necklace. #Boucheron #QuestionMark

Behind the scenes, after hours. Boucheron's historic flagship at 26 Place Vendôme is yours to explore. The question is, which piece will you try first? #Boucheron #QuestionMark

You thought this was a High Jewelry Carte Blanche campaign. It's a love letter to being human. #Boucheron #HighJewelry

One similar shape, different patterns. It's giving humanity. This Carte Blanche High Jewelry collection explore the similarities that bring us together and the differences that make us unique. #Boucheron #HighJewelry

Get ready with us… for a Carte Blanche High Jewelry collection dedicated to the most precious thing of all: the human being. #Boucheron #HighJewelry

The final detail no one saw coming: Serpent Bohème brooches playing barrettes. #Boucheron #SerpentBohème

POV: you're on set and the styling is doing the most. Serpent Bohème energy, certified good hair day. #Boucheron #SerpentBohème

On set, going full 60s. Some signatures never clock out, and neither does Serpent Bohème. #Boucheron #SerpentBohème

Behind the scenes of every great look, Boucheron archive pieces and Serpent Bohème creations do the styling. #Boucheron #SerpentBohème

Zoom in, zoom out. Quatre and Boucheron archive creations mix and match.

Under the new Serpent Bohème eclipse of gold and onyx, things get very windy. #Boucheron #SerpentBohème

Ambassador Han So-hee reveals another side of the Cannes Film Festival in a behind-the-scenes moment with Boucheron. #Boucheron #cannesfilmfestival

Missed flight or wrong seat? Friend of the Maison, Colman Domingo, gives us a masterclass in improvisation at the Cannes Film Festival. #Boucheron #cannesfilmfestival

At the Cannes Film Festival, Ambassador Charlotte Le Bon takes on her most challenging role to date. Watch her master the art of disappearance with style and Boucheron. #Boucheron #cannesfilmfestival

Fashionably late, actress Dilan Çiçek Deniz has one thing on her side: impeccable acting skills. #Boucheron #cannesfilmfestival

3, 2, 1… Action! At the Cannes Film Festival, Araya A. Hargate turns her Boucheron audition into a full production delivering a Palme-worthy performance. #boucheron#cannesfilmfestival #arayahargate

Quatre is getting mini! See how @kleineknetwelt transforms her craft into our new Quatre Classique XS ring. #Boucheron #Quatre

Behind the scenes, Dilan Çiçek Deniz sets the tone in style with the new Quatre XS. #Boucheron #Quatre #QuatreXS #DilanDeniz

Easy to stack, hard to stop. Go behind the scenes with Ambassador Daisy Edgar-Jones as she masters the art of layering with the Quatre collection, beginning with the new Quatre XS. #Boucheron #Quatre #QuatreXS #DaisyEdgarJones

Small in size. Bold in style. On set, Ambassador Han So-hee layers the new Quatre XS with other Quatre icons and tries it on for size. #Boucheron #Quatre #QuatreXS #HanSohee

Style starts small. A behind-the-scenes glimpse of Dilan Çiçek Deniz, wearing Quatre’s signature aesthetic, now perfected in the new Quatre XS. #Boucheron #Quatre #QuatreXS #DilanDeniz