BounceCurl (@bouncecurl)

We're ordering a Pumpkin Spice Latte as soon as the weather drops below 70 degrees! What's your fall favorites? Let us know in the comments ☕️ 🍁 #FallFavorites #CurlConfessions #BounceCurl

What's yours? Let us know ⬇️ #GoldStarBehavior #BounceCurl #CurlyHairPractices

Get into deep cleansing 🫧 Our Turmeric Purifying Hair & Scalp Mask is a purifying scalp treatment that removes buildup and refreshes hair for a clean, balanced feel. With key ingredients like: 🖤 Apple Cider Vinegar & Charcoal to deeply cleanse and detox 🍵 Green Tea to soothe and cleanse This treatment will be your curl and scalp's best friend 🩷 #BounceCurl #CurlDetox #ScalpDetox #DeepCleanse

Minimalists, this is for you! 🤎 Meet the Tan Define EdgeLift Brush Texture Innovation™ in your favorite neutral. Created by our founder, Merian, our patented 5-in-1 design smooths, separates, and defines waves, curls, and coils. Medium-spaced lateral edges guide hair into defined, medium-sized curl clumps, while vegan boar bristles and flexible round-tip bristles help smooth each section. The details do the work: top edges help style bangs, layers, and shorter hair, while the hourglass handle doubles as a precision parting tool and heatless curler. One brush. Five styling functions. Definition by design. ✨ #DefineEdgeLiftBrush #EdgeLift #BounceCurl #Innovation #DefinedCurls

If you have curly hair, listen up! Our NEW Chia Seed Clumping Gel is going to be your favorite part of wash day, and here's why: the HOLD! With a medium-to-strong hold finish (the more you use, the stronger the hold), you're getting the definition you want! Oh, and it still has that lovable, touchable feeling. So if you want moisturized and defined curls, this gel needs to be on your wishlist! #BounceCurl #ChiaSeedClumpingGel #MediumHoldGel #CoilyHair #DefinedCurls

We've been talking about curly hair cocktailing with so many of you; we thought it was only right to make it a PSA! 🍸️ ‼️ Our Weightless Collection was made for weightless hydration and volume, so here are our favorite curl combos using our Thermal Guard Weightless Leave-In Conditioner, Hydra-Lite Styling Cream, and Ceramide Jelly! What's your favorite curl combo? Let us know (even if it's not on this) 💛 #WeightlessCollection #BounceCurl #CurlyHair #HydratedHair

It’s ✨ stunning ✨ Try it for yourself today 🩵 #defineedgelift #BounceCurl #CurlyHair #EdgeLift

Let's catch up with our forever Curl Queen, our founder @The Curly Family ! What do you want to see our founder create next? The lab is calling The lab is calling, so tell us: What should we be launching next? 📞 🤔 💭 Let us know in the comments ⬇️ #Founder #BounceCurl #MaternityLeave #Sephora #CurlyHair

Us? Humble? Look at these results first because it is hard not to brag! Us? Humble? Look at these results first because it is hard not to brag! Our Chia Seed clumping Gel is the hero product for any and every wash day as long as you want moisturized, defined curls! This medium to strong hold gel is made for every curl, and these results don't lie #ChiaSeedClumpingGel #MediumHoldGel #DealsForYoudays #DefinedCurls #BounceCurl

Hydra-Lite Styling Cream may be a 4-in-1 styling cream, but it's our number 1 pick! 😍 This cream has been sold out twice since its release this year, making it the apple of our eye (or hair?)! It combines the moisture of a cream with the control of a gel to deliver soft definition and medium hold in one effortless, one-and-done step—while helping reduce frizz and breakage. ⭐️ #HyrdraLite #hydratedcurls #weightlesscollection #bouncecurl #curlyhair

Nuestros rizos son parte de nuestra herencia y nuestra historia. ¿Y qué mejor manera de celebrarlos que entre amigas? 💛 For Hispanic Heritage Month, we gathered in Miami with an incredible group of Hispanic creators to share a meal, exchange stories, and celebrate the beauty of wearing our natural hair with pride. At Bounce Curl, Merian brings her love of creating to the lab. This time, we brought that same spirit into the kitchen. Where recipes carry memories, traditions are passed down, and a shared table makes room for new friendships. Thank you to Harana Restaurant for welcoming us and to every creator who brought her story, laughter, and love to the table. We’re grateful to be a small part of your journey. Por nuestra cultura, nuestra comunidad y nuestros rizos. ✨ #Miami #BounceCurl #MiamiCurls #HispanicHeritageMonth

Hannah's bundle is still live, so if you want curls like this: check out Hannah's Wash Day Essentials 🫧 #BounceCurl #HannahsWashDay #CurlyHair #DealsForYouDays

A little commotion for the defined curls! Provided to you by a fresh wash day using our Define EdgeLift Brush, in every color! Shop now during #DealsForYouDays #BounceCurl #DefineEdgeLiftBrush #CurlyHair #DefinedCurls

One brush that does it all: Detangle Define EdgeLift Brush 💛 A Bounce Curl speciality, this detangling and styling brush is suitable for use in (or out of) the shower. Our current fixation is your next best discovery. How do you use our Detangling Brush? #DetangleDefineEdgeLiftBrush #BounceCurl #EdgeLift #WashDayEssentials

If you want volume, we got you! This routine will leave your curls happy, hydrated, and soo voluminous 💛 Hydra-Lite Styling Cream: our weightless styling cream that provides soft definition and hydration with light to medium hold 💓 Chia Seed Clumping Gel: our medium-to-strong-hold gel 🍑 Volume EdgeLift Brush: our volume-loving brush that creates more curl clumps and volume So take those selfies and make those plans because your voluminous curls deserve to be seen! #DealsForYouDays #VoluminousCurls #CurlyHair #BounceCurl #EdgeLiftBrush

You already know we love definition over here! When transitioning back to natural curly hair, here's what we recommend: 💛 Hydra-Lite Styling Cream: our weightless styling cream that provides soft definition and hydration with light to medium hold 💓 Chia Seed Clumping Gel: our medium-to-strong-hold gel 🍒 Define EdgeLift Brush: the original curl-defining brush to create smooth curl clumps So try this routine to get those curls back to healthy definition 😁 #DefinedCurls #EdgeLiftBrush #BounceCurl #DealsForYouDays #CoilyHair

We have a whole lot to celebrate! Our Ceramide Jelly just won Best Curl Gel in the 2026 Marie Claire Beauty Awards! 🏆💛 Now, we have 2 medium-hold gels, Ceramide Jelly and Chia Seed Clumping Gel. One with helps with volume, the other with definition ❤️ Which one are you using? Let us know ⬇️ #MarieClaireBeautyAward #CeramideJelly #ChiaSeedClumpingGel #BounceCurl #MediumHoldGel

Replying to @Alessandra Two Gels. Both With Medium Hold. Two Different Ways To Style. ✨ 💛 Ceramide Jelly: Weightless, flexible medium hold for lightweight definition and movement. Think...VOLUME ❤️ Chia Seed Clumping Gel: FIRM medium hold for moisture, clumping, and lasting definition. Think...DEFINITION What do your waves, curls, and coils need today? Tell us which gel you’re reaching for! 👇 #bouncecurl #curlyhair #clumpdefinehold #frizzcontrol #DealsForYoudays

Just dropping in to remind you that @HANNAH SPARKS’s iconic Hannah’s Wash Day Routine is available! 💛 Weightless Shampoo 💛 Weightless Conditioning Mask 💛 Hydra-Lite Styling Cream 💛 Volume EdgeLift Brush To create voluminous, weightless curls -> you need to try this routine (especially if you want hair like Hannah!) #BounceCurl #HannahNotMontana #VoluminousCurls #CurlyHair #DealsForYouDays

A moment for @HANNAH SPARKS iconic Bounce Curl Stylers Bundle 💖 ✨️ Pink Define EdgeLift Brush ✨️ Hydra-Lite Styling Cream ✨️ Chia Seed Clumping Gel Have you shopped this bundle yet? For effortless, weightless, defined curls, like Hannah, you NEED to! 🛍️ #BounceCurl #DealsForYouDays #HannahNotMontana #DefinedCurls #EdgeLift

From preparing for dental school to creating Bounce Curl. Merian’s journey took a pretty amazing turn. 💛 As a formulating chemist who loves making products for waves, curls, and coils, she started with Light Hold Creme Gel. Then came her groundbreaking EdgeLift Brush Collection. And she’s still in the lab working on what’s next! ✨

Don't let the curl police or -A catch you slipping, divas! Wash those brushes! #BounceCurl #EdgeLift #DetangleBrush #A

#duet with @Sharon #type4 Chia seed clumping gel on coils😻 this is Jaylen, our besties son & he was one of our first testers. Safe to say it’s coily approved 😻 #coilyhair

Let’s do an experiment! 🧫 Featuring our brand NEW Chia Seed Clumping Gel, our founder @The Curly Family is testing out how strong our gel can be. Wanna try? 1. Ask yourself, “How strong of a cast do you want?” 2. Super Strong = add more than a quarter sized amount 3. Medium Hold = add less than a quarter sized amount 4. Brush style and slay your hair day The more you add, the stronger the hold! So you could say, this is a medium to strong hold gel 💪. Tell us in the comments, do you like a strong cast? #BounceCurl #StrongHoldGel #MediumHoldGel #ChiaSeedClumpingGel #CurlyHair

This is not our normal (curly hair) routine! Last week, the Bounce Curl Team had some serious R&R! After a morning of volunteering at @almostthererescue, the team was showered with puppy time! If you're looking to adopt a puppy in the Phoenix area, or get your puppy fix by volunteering, check out Almost There Rescue. 🐶 💛 #PuppyTime #BounceCurl #TeamBonding

#duet with @kiana’s curls ➿ CHIA SEED CLUMPING GEL 😻😻😻 #CurlyHair