coalitiontechnologies (@coalitiontech)

Google's November core update arrived at a critical moment for holiday traffic. 🔎 Should you be worried? Google's latest algorithm update could bring ranking fluctuations in the coming weeks, but not every change is cause for concern. Websites with strong SEO foundations tend to be more resilient…

Your sales are growing, so why isn't the cash showing up? 💸 In this episode of Cyber Salve, Jordan Brannon sits down with Yoda Yee, founder of Threecolts, to diagnose how lost inventory, overlooked retailer deductions, and unrecovered claims quietly drain cash flow, even when sales are growing…

Your ecommerce store could be bleeding revenue without you even realizing it. 🩸 In this episode of Cyber Salve, Jordan Brannon sits down with Nick Selman of Shoplift to diagnose how overlooked conversion problems, misleading benchmarks, and one-size-fits-all CRO strategies can quietly undermine…

Sending marketing messages without permission can cost businesses more than they realize. 😬💸 In this episode of Cyber Salve, Jordan Brannon sits down with Matt Gottron, Head of Marketing at DataShips, to diagnose how poorly managed marketing consent exposes ecommerce brands to lawsuits, costly…

Every week there's a headline about people ditching Google for ChatGPT. Q2 2026 clickstream data from Datos says otherwise. In the US, traditional search took 10.5% of all desktop activity, and standalone AI tools took 1.83%. Google’s share of US desktop search users climbed from 87.87% to 90.21%…

LLMs aren't indexing the web the way Google does. They can't afford to. Currently, they run search as a free add-on to their core product. There's minimal or no ad revenue funding a full crawl, load, or parse of every page they find. So they take shortcuts. They prioritize text that sits highest…

Over the last few years, thousands of website owners have gotten a demand letter from a California law firm over cookies on their site. All because of a "creative" interpretation of an antiquated law written in 1967 to stop phone wiretapping, now used to squeeze websites for cash. The suits go out…

Most brands spend weeks chasing talent only to get back footage that doesn't fit the brief or follow the brand guidelines. It is a massive waste of time and budget. Coalition Technologies solves this by managing a vetted, internal pool of creators who actually understand how to sell. They are…

Search engines don't evaluate trust the way people do. Google relies on measurable signals that help determine whether content demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Strong brands often benefit from many of these signals without realizing it. For…

The rumors of the website's demise have been greatly exaggerated. 👀 Yes, AIs have drastically changed the web. They can answer questions, compare options, and even help users buy products or book services without ever sending them to a brand's website. And because of that, some people think we're…

Some people are out here in full-blown situationships with their Chat. 😭 But honestly, marketers make similar mistakes when it comes to SEO and AI search. People talk about Google, ChatGPT, Gemini, and Perplexity as if they have opinions, preferences, and feelings to win over. They write content…

Do you even know if your brand shows up in AI search? 😵‍💫 In this episode of Cyber Salve, Jordan Brannon sits down with Patrick Schmid of RankScale to diagnose the confusion brands face when trying to understand their visibility across ChatGPT, Perplexity, Gemini, AI Overviews, and other AI search…

Even if your page isn't in the top 20, it could still be cited by AI systems like Google’s AI Overview, ChatGPT, or Gemini. What matters is whether the AI can read your page, trust it, and pull a clean answer from it. Many pages don’t pass that test. The fix is simple, but it does require knowing…

Feeling behind on AI? That pressure might not be real. 🤔 In this episode of Cyber Salve, Jordan Brannon breaks down the growing pressure created by the AI hype cycle, and why constant releases, bold claims, and investor-driven narratives are leaving many teams feeling overwhelmed and reactive…

AI can generate visuals, but it can't think like a designer. 🧠 In this episode of Cyber Salve, Jordan Brannon is joined by Gustavo Schiochet and Jimnah Njue from Coalition Technologies to diagnose the growing misconception that AI can replace designers, and why that belief often leads to lower…

Most business owners like the sound of cutting costs. But cut the wrong things, and growth can stall fast. 💸 In this episode of Cyber Salve, Jordan Brannon sits down with Joe Fox, President at Growave, to diagnose how the push to cut costs is reshaping how ecommerce brands evaluate their tech…

In January 2026, our beloved Doug Drenkow retired after 8 years at Coalition. 💙 He joined Jordan Brannon for a special episode of our Cyber Salve podcast to reflect on his journey with the company. They also discussed the challenges of remote work, balancing work-life dynamics, staying…

Are tax mistakes quietly eating into your margins? 💸 In this episode of Cyber Salve, Jordan Brannon sits down with Nate Stohrer from Vertex to unpack how misunderstood tax responsibilities, expanding into new states, and changes to your product mix can trigger surprise taxes, fees, and penalties…

Why is placing a B2B order still so complicated? 🤔 In this episode of Cyber Salve, Jordan Brannon sits down with Warren Patterson from OrderEase to diagnose how disconnected ordering systems, inconsistent pricing, and manual workflows create hidden costs, errors, and friction across the entire B2B…

Running multiple marketplaces feeling like a triathlon, and leaving you drained? 🏊‍♂️🚴‍♂️🏃‍♂️ In this episode of Cyber Salve, Jordan Brannon sits down with Jessie Chen and Matt Tomaszewski from ChannelEngine to diagnose what really happens when brands try to scale across Amazon, Walmart, Target…

Is shipping sabotaging your growth? 🚚💸 In this episode of Cyber Salve, Jordan Brannon sits down with Quentin Montalto of ShipperHQ to diagnose how poorly optimized shipping experiences drive cart abandonment, erode margins, and get misattributed as “marketing problems.” The conversation explores…

Fraud is most dangerous when you don’t know where it’s getting in. 😨 In this episode of Cyber Salve, Jordan Brannon sits down with Vito Petruzzelli of Signifyd to diagnose how ecommerce fraud quietly eats into margins, distorts performance metrics, and creates downstream chaos across marketing…

Most brands don't have an email problem. They have a hesitation problem. ⏸️ In this episode of Cyber Salve, Jordan Brannon sits down with Greg Zakowicz of Omnisend to diagnose why so many brands stall on email and SMS, even when the revenue upside is obvious. The conversation explores how…

AI Overviews are rewriting the CTR math that marketers got used to. 🧮 One recent study found that when AI Overviews appear, organic CTR can drop 60%+, and paid CTR can take a hit too. And it's not just AIO queries. Even searches without AI Overviews are trending down, which means the baseline…

When customers can’t find what they’re looking for, the congestion starts to show up. 🤧 In this episode of Cyber Salve, Jordan Brannon is joined by Chantele Gibson from Athos Commerce to diagnose how search friction, cluttered experiences, and poor discoverability quietly undermine ecommerce…

Most B2B digital transformation problems aren't tech problems, they're motivation problems. 🧠 In this episode of Cyber Salve, Jordan Brannon is joined by Nikita Ber, Partner Solutions Engineer at Shopify, to talk about why most B2B digital transformation efforts stall before they ever deliver…

Now, when you search for something local in ChatGPT and click a business name, an info panel pops open on the right with details instead of sending you off to the company's website. A panel that looks and behaves a whole lot like Google's local knowledge panels. 🤔 Early testing suggests this data…

What does a balanced marketing diet actually look like? 🥗 In this episode of Cyber Salve, Jordan Brannon is joined again by Reuben Mattinson of RJM Tax Exemption to unpack what happens when your marketing tactics start to look more like junk food than long-term fuel. The conversation explores how…

AI content can feel like a shortcut for growth in SEO, until everything comes crumbling down. 💀 In this episode of Cyber Salve, Jordan Brannon sits down with Miki Palet, founder of Tailride, to unpack what happens when AI is used to scale SEO too aggressively, and how a promising strategy turned…

Many brands have no idea where, why, and how they actually show up in LLM responses, and it creates a kind of digital disorientation. 😵‍💫 In this episode of Cyber Salve, Jordan Brannon sits down with Mathias Ptacek of RankScale to diagnose why visibility in ChatGPT, Perplexity, and Gemini feels so…