CURLSMITH (@curlsmith_usa)

Fine hair + dry ends? Meet your match. Weightless Air Dry Cream delivers lightweight moisture without weighing curls down, making effortless air-dry days that much easier. Just apply, scrunch, and let your natural texture shine💫 @LaurenPiluso #Curlsmith #WeightlessAirDryCream #CurlyHair #FineHair #AirDryRoutine

10 hours later and the curls are still GIVING✨ Definition? Check. Volume? Check. Soft, fluffy curls with serious hold and no frizz? Obviouslyyy. 💅 P.S. 👀 Check our stories… there might be a hidden giveaway waiting for you 💖 @Malia 💋🫶🏽 #Curlsmith #CurlyHair #CurlRoutine #WashDay #CurlyGirl

Your curls called, they want definition AND hold 💅✨ The Curlsmith Style + Hold Bundle gives you everything you need for juicy, defined curls that actually last. Shop the bundle now on TikTok Shop! 🛒💖 #TikTokShop #Curlsmith #CurlyHair #CurlRoutine #CurlyHairProducts

Soooo in love 🥰 @Chelsea Anika #Curlsmith #CurlyHair #CurlyHairInspo #DefinedCurls

THAT transformation 👀✨ In-Shower Style Fixer creates a strong gel cast as curls dry, helping lock in their shape and control frizz. Let it dry, scrunch out the cast, and reveal that definition! #Curlsmith #InShowerStyleFixer #CurlDefinition #CurlyHair #CurlyHairRoutine

Your curls are the costume accessory you didn’t know you needed 🎃✨ Still figuring out your Halloween look? We rounded up 13 curly hair-friendly costumes that let your natural texture steal the show 👻 Have more to add to the list? Tell us below! 🍬 #Curlsmith #CurlyHairCostumes #HalloweenCostumes #CurlyHairInspo #HalloweenHair

A good curl day starts way before the styling products come out. 🧴🩷 Your wash day routine sets the tone for everything that comes after, and the Curlsmith Wash Day Bundle is here to make it count. Think clean, hydrated curls that feel soft, refreshed, and ready for whatever styling routine comes next. 🌸 Give your curls the wash day they deserve. Shop the bundle on TikTok Shop! 🛒 #Curlsmith #WashDayBundle #CurlyHairWashDay #CurlyHairRoutine #CurlyHairCare

The difference between curls that look good for an hour and curls that actually last? Your styling routine. 👀 The Curlsmith Style & Hold Bundle brings together your curly hair styling essentials to help create defined, bouncy curls with frizz control and lasting hold. Because putting all that effort into wash day deserves results that stick around. ✨ Find your new curl styling routine on TikTok Shop! 🛍️ #Curlsmith #StyleAndHoldBundle #CurlyHairRoutine #CurlDefinition #CurlyHairStyling

For the days when you want your curls to look styled without feeling styled. ☁️💜 Meet Curlsmith Hold Me Softly Style Balm, the lightweight curl cream that enhances your natural curl pattern, helps detangle, and gives you soft, touchable definition without the crunch. Use it solo for effortless, loose curls or layer it with your favorite styler when you want a little extra hold. ✨ Shop your new curly hair routine essential on TikTok Shop! 🛍️ #Curlsmith #HoldMeSoftly #CurlCream #CurlyHairRoutine #SoftDefinedCurls

Your curls have potential. Your styling routine just needs to keep up. 👀💜 The Curlsmith Style & Hold Bundle is here to take the guesswork out of styling curly hair. Think juicy definition, frizz control, and curls that actually hold their shape without sacrificing bounce. ✨ Your next good curl day is waiting on TikTok Shop. 🛍️ #Curlsmith #StyleAndHoldBundle #CurlyHairRoutine #CurlDefinition #CurlyHairProducts

Okay, yeah. We're in AWE 🤩 @Brittney Curly Hair Content ✨ #Curlsmith #CurlDefinition #CurlyHair #washandgo

Curls losing their definition by noon? Couldn’t be us. 💅 In-Shower Style Fixer brings level 10 hold to keep curls defined✨ #Curlsmith #CurlDefinition #CurlyHair #CurlyHairRoutine #CurlGel

An award-winning curl favorite. 🏆✨ We're honored to share that our Curl Defining Styling Soufflé has been named Best Curl Enhancer in the 2026 @Allure Best of Beauty Awards! Loved for its nourishing formula, beautiful shine, and long-lasting, flexible definition, our Curl Defining Styling Soufflé continues to be a staple in curl routines! As Allure tester Bianca Richards shared: "The Curlsmith Curl Defining Styling Soufflé is perhaps one of the oldest products in my curl routine, so much so that it's baked into my boyfriend's hair routine, too... It's a versatile pick to use with another product or by itself, and it's suitable for all types of curl." A heartfelt thank you to Allure for this recognition and to our incredible curl community for making this product a favorite year after year. ❤️ #Curlsmith #AllureBestOfBeauty #BestOfBeauty2026 #CurlDefiningStylingSouffle #CurlyHair

NYC, you had us under your spell! 🪄💜 Hocus Pocus, a fully stocked @bonbonnyc candy bar, personalized engraved picks, and 1:1 hair consultations to help our curlfriends find their perfect hair routine? Our kind of Halloween plans. 🍬✨ We brought our Hold, Please campaign to NYC for a special celebration of our stylers and the curl community we love so much! Thank you to everyone who joined us for a little Halloween fun. Until next time, NYC! 🫶 #Curlsmith #HoldPlease #CurlCommunity #CurlyHair #NYCEvents

Fragrance-free without sacrificing HOLD 👏 Fragrance-Free Strong Hold Gel delivers level 9 strong hold for defined curls that stay in place. Apply to soaking wet hair, scrunch it in, and let the gel do its thing✨ #Curlsmith #FragranceFree #CurlyHair #CurlGel #CurlDefinition

Bouncy, defined curls > everything ☁️✨ Are you team lightweight hold or strong hold? 👀 #Curlsmith #CurlyHair #CurlDefinition #CurlRoutine #CurlyHairTips

POV: you finally have your whole wash day routine in one place 🫧💖 Cleanse, condition + give your curls some love with the Curlsmith Wash Day Bundle. Shop it now on TikTok Shop! 🛒✨ #Curlsmith #WashDayRoutine #CurlyHair #CurlCare #TikTokShop

The leave-in your curls will thank you for☁️✨ Weightless Air Dry Cream melts into soaking wet hair for lightweight hydration without residue, crunch or heaviness. Just soft, hydrated, frizz-controlled curls that stay defined throughout the day. #Curlsmith #WeightlessAirDryCream #LeaveInConditioner #CurlyHair #CurlyHairRoutine

Wash day starts here 🫧✨ The Curlsmith Essential Moisture Shampoo gets your curls feeling fresh and clean without leaving them feeling stripped or dry. Shop now on TikTok Shop! 🛒💖 #Curlsmith #EssentialMoistureShampoo #WashDay #CurlyHairRoutine #TikTokShop

Divaaaa 👑 @alexa beckford #curlsmith #curlyhair #curlyhairroutine #curlscurlscurls

How do you know when your curls need protein? 👀 Sharley breaks down the signs to look for—from breakage and limpness to curls losing their usual bounce. #Curlsmith #CurlyHairTips #HairProtein #HealthyCurls #CurlyHairRoutine

A little treat with your Curlsmith haul? Say less 💖✨ Get our limited-edition Hair & Body Mist as a FREE gift with any $40+ Curlsmith purchase at @Ulta Beauty! Available in-store* + online while supplies last 👀🛍️ Your curls smell good, you smell good… It’s a win-win 💅 *In-store availability may vary #curlsmith #curlyhair #curlyhairroutine #ultagwp

Want an invite to our next Curlsmith community event? Sign up for @Try Your Best at the link in our bio to get access to our exclusive community event invites! We have some exciting ones coming up, and we’d love to see you there! #curlsmith #tyb #CurlTok #CurlyHair

Good curl days start with the right combo 👀✨ Style, define + lock it all in with the Curlsmith Style + Hold Bundle. Your wash day lineup just got a whole lot easier 💖 Shop now on TikTok Shop! #Curlsmith #CurlRoutine #CurlyHair #CurlDefinition #tiktokshopfinds

Your curl styling lineup, handled ✨ The Curlsmith Style + Hold Bundle has everything you need for hydrated, defined curls with the hold to make them last. Shop the bundle now on TikTok Shop 🛒💖 #Curlsmith #CurlyHair #CurlRoutine #CurlyHairProducts #TikTokShop

Prime Big Deal Days are HERE 💅🛒✨ Score up to 30% off Curlsmith faves on @Amazon , including the Weightless Air Dry Cream, Defrizzion Hair Dryer, Defrizzion Curl Reviving Wand + more!👀💖 Consider this your sign to stock up on your curl routine essentials while they’re on sale through 10/7! ✨ #amazonbigdealdays #amazonfinds #curlsmith #amazonhaul @Amazon Beauty

POV: you finally stopped treating wash day like a chore 🫧🌀 The Curlsmith Wash Day Bundle understood the assignment—fresh scalp, happy curls, and a routine I actually look forward to. Consider this your sign to romanticize wash day ✨ #Curlsmith #WashDayRoutine #CurlTok #CurlyHair #TikTokShopFinds

Volume that lasts for fine hair? 👀 Bouncy Strength Volume Foam gives curls weightless lift and bounce, with rice protein to help strengthen hair ☁️✨ #Curlsmith #CurlyHair #HairVolume #BouncyCurls #CurlyHairRoutine

Your curls are not the problem… you might just need the right routine for them 💅✨ #Curlsmith #CurlyHair #CurlRoutine #CurlyHairRoutine #MediumPorosity @Dancer✨

Soft, hydrated curls without the heavy feeling ✨💖 Curlsmith Weightless Air Dry Cream helps moisturize, smooth + define while keeping your curls bouncy and touchable. Tap to shop 🛍️ #Curlsmith #CurlyHair #CurlRoutine #TikTokShop