David Thurston (@davidthurstonofficial)

Here’s an excerpt from my new book, The Spiral Staircase. It launched today. It’s an honest, behind-the-scenes look at what it takes to create something world-class and a raw exploration of what comes after you get everything you thought you wanted. More than a memoir. More than a business book…

Travel with me from Los Angeles to Manchester England. People frequently ask me how we manage to travel so much, so I shot this video to document our travel theories, hacks, and routines. We arrived in Manchester late in the evening, and we had to wake up early the next morning to give a…

I’m traveling 46 of the next 60 days. Where am I going? How do I feel about it? What’s the best and worst things about it? This video has the answers. I challenged myself to create 100 videos. This is video 30.

A behind-the-scenes look at a recent Danger Jones video shoot for a series we call Blonding Bosses. I committed to creating 100 videos, this is video 29.

Come with me to Calgary Alberta to give a Danger Jones presentation to the sales reps at one of the best beauty distributors in the world, @modernbeautysupplies . 🇨🇦 I challenged myself to create 100 videos, this is video number 28.

When you just aren’t feeling it… try again tomorrow.

How I climbed toward the top of the beauty industry in just 1.5 years (while making a lot of people more successful), and the lessons I learned that you are free to borrow. Come back to 2014 with me to see how I made stylists more successful, my salon more successful, and how I built a personal…

My brand Danger Jones just launched our 29th country, so here is a behind the scenes look at our international growth, our strategy, and how we make it so that the Danger Jones brand is consistent across the world. I challenged myself to create 100 videos. This is video 26. 74 more to go.

My 25th video in 25 days. Today I give myself a self-assessment, tell you how it’s going, and share what the consequences and surprises have been so far. I challenged myself to create 100 videos. This is video 25.

24 - My brand, Danger Jones, is a content creation machine. This video lets you behind the scenes to find out why we invest so heavily in video creation and you’ll also get to meet our 3 full-time videographers that work behind the camera. I challenged myself to create 100 videos in 100 days…

23 - You might want to watch this before you say yes to squeezing in just one more client. Saying “No” can sometimes really be the best call in the long run. Squeezing in that extra client can have a detrimental negative ripple effect that once you evaluated the consequences, might make you…

22 - Every Sunday night I have anxiety. Why do I have it and what are 3 things I do to reduce it? Plus, I review my 3 month “alternative” calendar. I challenged myself to create 100 videos in 100 days. This is video 22. 78 more to go.

21 - It’s cocktail time! I’m going to show you how to make my “Go To” drink for a warm Summer party, and I call this drink “Jumping the Shark”. Toward the end of the video, I share how I would turn it into a non-alcoholic mocktail. I challenged myself to create 100 videos in 100 days. This is…

20 - Today I was in the hospital. I was pretty loopy when I left, so they told me not to drive, make any important decisions, or sign any contracts… but they didn’t say anything about shooting a video. By the way, I left with a clean bill of health, for which I’m grateful. In this video I make…

19 - Lessons I Learned From Building A Salon, each is a metaphor or a lesson about life. Plus, 2 mistakes shared. These strong opinions about salons were formed through the small failures and successes that came from building my salon and can be used in other aspects of life. I challenged…

18 - The Two Things That Hold People Back And How to Break Through Them Have a cool idea for a project or business? Are you just waiting for the perfect time to get started or you just don’t know how to get started? Well this video is for you. I challenged myself to create 100 videos in 100…

17 - The definitive video that peels back the curtain and reveals what makes my brand Danger Jones unique. For those of you who don’t know, I’m the founder and CEO of Danger Jones, a beauty, fashion, and film brand. I challenged myself to create 100 videos in 100 days. This is video number 17…

16 - On Producing A Movie… we are producing a feature length rock documentary. What’s the movie about, why did we just have to get involved with the project, what’s it like on the set, and a story about meeting Morrissey. This video gives a few details. I challenged myself to create 100 videos…

15 - Do I Regret Selling Pulp Riot? I haven’t talked about it publicly before. It’s uncomfortable to do so, and it opens me up to criticism. But I don’t think I can talk candidly about my life without being able to talk about my previous brand and about L’Oreal acquiring it, as these experiences…

Making a French 77 cocktail while talking about entertaining at our home. Also, I reference a “mocktail” recipe in the video, and the ingredients to that are 4 ounces of ginger beer, 1 ounce of pineapple juice, 3/4 ounce of lime juice, and 1/4 ounce of cinnamon syrup (which I wrote how to make…

The Spiral Staircase to Success… I don’t have it all figured out just yet, but here I share one of my main theories about life. From time to time, in future videos I’ll share some of the lessons I’ve learned on my climb up the Spiral Staircase. I challenged myself to create 100 videos in 100…

Art Inspires Me… I love to surround myself with things that inspire me, especially art. I thought I would show 4 works of art that may inspire you too… did any of these speak to you? I challenged myself to create 100 videos in 100 days. This is video 12. 88 to go.

That Time I Was Disrupted… And What I Did About It 9 stylists left my salon on the same day, how I fought back, and the lessons learned along the way. I challenged myself to create 100 videos in 100 days. This is video 11. 89 more to go.

Video 10: Just Trying To Be Helpful. I challenged myself to create 100 videos in 100 days. This is video 10. 90 to go.

Video 9: Social Media in 2016 vs 2024 - Getting transparent with my business… while we have an insanely high engagement rate (likes and comments) on our @dangerjonescreative page, things are much different in 2024 when it comes to follower count growth. So we pivoted. Anyone else notice a…

Video 8: Danger Jones Blonding Event I got to spend the day with some awesome artists. In this video I explain what makes our brand unique. I challenged myself to create 100 videos in 100 days. This is video 8… 92 more to go.

Video 7... Snickerdoodle in a Glass Its the weekend, so I’m making a cocktail for my babe. Recipe: Simply combine 1.5 ounces of gin, 1 ounce of a buttery Chardonnay, and 0.5 ounces of cinnamon syrup (see recipe below). Stir over ice and strain into a couple, no garnish. For the cinnamon syrup…

Video 6: Checking In A Week Into My Experiment I challenged myself to post 100 videos in 100 days. In this video I check in and tell you how it’s going so far. Thanks to everyone who is following along and commenting. It means a lot. If you have anxiety about posting on social media, it gets…

Video 5: Why My Brand is Called Danger Jones What did members of my team think of the name Danger Jones? What were some of the other names we were going to call it? And what would you call your company or brand? I challenged myself to create 100 videos in 100 days. This is video number 5… 95…

Video 4: The Other Side of the Beauty Industry I’ve always felt more a part of the beauty community of artists, but occasionally I need to spend time in the other side of the beauty industry. I challenged myself to create 100 videos in 100 days. This is video 4… 96 more to go.