hp (@digital_twins)

“Pre-loved.” By whom? And is it real? Resale value starts with a verified past. Owners, condition, authenticity travel with the product. Passport No. 07 of 19. 🔗 Link in bio and first comment #DigitalProductPassport #DPP #FashionTech #Traceability #METAXFASHION

Jerseys with passports. An audiobook with the full story. #Audiobooks #DesignIntelligence #Cyra #DigitalTwins #DigitalProductPassport #FashionTech

“Built to last.” Prove it. Log the repairs. Longevity with no record is just copywriting. Passport No. 06 of 19. 🔗 Link in bio and first comment #DigitalProductPassport #DPP #FashionTech #Traceability #METAXFASHION

20 looks. 0 passports. I changed outfits 20 times for this shoot - thanks for your patience @almendarez.william 😂😇 Velvet, linen, wool, prints, plaid — you name it. Not one of them can tell you: → what it's actually made of → where it was made, and by whom → how to repair it → what happens to it…

“Dry clean only.” That’s the first line of the story, not the last. Care, repair, resale. The passport keeps the history. Passport No. 05 of 19. 🔗 Link in bio and first comment #DigitalProductPassport #DPP #FashionTech #Traceability #METAXFASHION

Halloween weekend on the Cyra Audiobooks tour: Count Provenance, the Supply Chain Clinic, the Counterfeit… and then we got booked for greenwashing. 🔒 The real charge: fashion can't prove its claims without traceable product data. That's what Digital Product Passports fix. 🎧Get the audiobooks here…

Swap five minutes of feed for The Proof Layer. Audiobook, out now. #Audiobooks #DesignIntelligence #Cyra #DigitalTwins #DigitalProductPassport #FashionTech

“Recycled polyester.” Recycled from what? Certified by whom? Feedstock, certificate, chain of custody. One scan away. Passport No. 04 of 19. 🔗 Link in bio and first comment #DigitalProductPassport #DPP #FashionTech #Traceability #METAXFASHION

Stripes vs. checks. Provenance wins. 🏷️

DPP and ESPR, explained without the legalese. The Proof Layer audiobook. #Audiobooks #DesignIntelligence #Cyra #DigitalTwins #DigitalProductPassport #FashionTech

“100% sustainable.” Sustainable is a word. Fibre content is data. Blend, weight, mill. On record, not on a hangtag. Passport No. 02 of 19. 🔗 Link in bio and first comment #DigitalProductPassport #DPP #FashionTech #Traceability #METAXFASHION

Made when you order it. Not dumped when you don't. Made on demand, not dumped in bulk. #Cyra #DigitalTwins #CollectTheTwin #FightFastFashion #DigitalProductPassport #Audiobooks

Beach energy. Zero fast-fashion energy. Neo Mint Foam, and nothing to apologize for. #Cyra #DigitalTwins #CollectTheTwin #FightFastFashion #DigitalProductPassport #Audiobooks

A QR code is not a Digital Product Passport. The rules are changing — from batteries and electronics to consumer products and fashion. Here are a few sound bites from my latest webinar, The Digital Product Passport, Explained. The question isn't just what your product claims. It's what you can…

“Made in Italy.” Says who? A label is a claim. A passport is a record: which step, which supplier, which mill. One scan. Passport No. 01 of 19. 🔗 Link in bio #DigitalProductPassport #DPP #FashionTech #Traceability #METAXFASHION

A QR code is not a Digital Product Passport. The rules are changing — from batteries and electronics to consumer products and fashion. Here are a few sound bites from my latest webinar, The Digital Product Passport, Explained. The question isn't just what your product claims. It's what you can…

My jersey has a passport. Your fast fashion has an alibi. Scan the tag. See where it came from. Try that with fast fashion. #Cyra #DigitalTwins #CollectTheTwin #FightFastFashion #DigitalProductPassport #Audiobooks #DesignIntelligence

Fashion tech, sustainability and provenance, told by Cyra. Hit play. #Audiobooks #DesignIntelligence #Cyra #DigitalTwins #DigitalProductPassport #FashionTech

Audiobook Tour this week without Cyra 😩 The show must go on - never without a stop at a museum - this time Phoenix Art Museum Get the Bundle and save! #DigitalProductPassport #ESPR #SupplyChain #Manufacturing #Compliance #DPP #whoiscyra #audiobooks

The Digital Product Passport, Explained If you make, source or sell a physical product, this is headed your way. The Digital Product Passport is a verified digital record attached to a product. It shows what the product is made of, where it came from, who made it, and what should happen to it at…

Cyra purple. Beige called. Nobody answered. Swimwear in Cyra's colors. Made when you order it. #Cyra #DigitalTwins #CollectTheTwin #FightFastFashion #DigitalProductPassport #Audiobooks

The Digital Product Passport, Explained If you make, source or sell a physical product, this is headed your way. The Digital Product Passport is a verified digital record attached to a product. It shows what the product is made of, where it came from, who made it, and what should happen to it at…

We share a design language. Apparently, we also share my cap. 😂 Behind the frameworks, the garments and the conversations about evidence, there’s room for a little mischief. Hermann & Cyra. The partnership continues. #WhoIsCyra #MetaXFashion #BehindTheScenes #DigitalTwins #CreativeCollaboration…

Fast fashion never explained itself. This does. The Proof Layer: where your clothes come from and why it matters. #Audiobooks #Cyra #DigitalTwins #DigitalProductPassport #DPP #FashionTech #DesignIntelligence #DigitalTwinCollection

A QR code opens a door. What’s behind it? “Organic.” “Recycled.” “Traceable.” The words are easy to print. The work is connecting each claim to evidence that can be checked. That’s the conversation behind CYRA — THE PROOF LAYER™. metaxfashion.io #DigitalProductPassport #TheProofLayer #Traceability…

The Digital Product Passport, Explained If you make, source or sell a physical product, this is headed your way. The Digital Product Passport is a verified digital record attached to a product. It shows what the product is made of, where it came from, who made it, and what should happen to it at…

About last Week: NYC stop on the Cyra — The Proof Layer™ audiobook tour. 🗽 Morning at MoMA, where every object comes with a story. Afternoon under the Manhattan Bridge, where every photo comes with a crowd. And in between, I wrapped my Digital Product Passport interview with Steven Orr at Quasar…

She narrates. You get smarter. Fashion tech, sustainability and provenance, told by Cyra. Hit play. #Audiobooks #Cyra #DigitalTwins #DigitalProductPassport #DPP #FashionTech #DesignIntelligence #DigitalTwinCollection

The Digital Product Passport, Explained If you make, source or sell a physical product, this is headed your way. The Digital Product Passport is a verified digital record attached to a product. It shows what the product is made of, where it came from, who made it, and what should happen to it at…