@e45official

Total eclipse of the SPF🌒

This winter's must-have tub for long-lasting moisture. This is your sign to try the E45 Cream if you haven't already 🤍 *E45 cream for dry skin. Always read the label

Looks like the season of the glow is here... that means it's time to get our favourite decorations out 😌 🎄

What's in my bag: Winter Edition ☂️ 🍂 🌧️ Cica Repair Cream, Nourishing Balm and Repairing Hand Cream are every day essentials for extra comfort when the weather turns ❄️

Gentle reminder to unwrap from those winter layers and nourish every hidden nook all season long ✨

News alert! If you havent tried our CICA already, we promise its worth reading about 😌 We are super proud to have won Cosmopolitan's Skin Award 2025 for 'Best Barrier Repair Cream' 💙

🚨 HACK ALERT 🚨 Have you tried our new Intensive Barrier Repair cream yet? It works wonders on irritated, razor-burned skin💙

Can you guess what it is yet? 💙

🚨New Products Alerts!!🚨 Brand new E45 products launching in the next few days. Can you guess what's coming? 👀

Running errands, running new routes, and running on good hair days! E45 Dry Scalp Serum is the ultimate multi-tasker for slicked-back styles that actually care for your hair. Along with a little help from our Dry Scalp Shampoo and Emollient Wash Cream for that 'everything shower' glow✨

For many, especially those with melanin rich skin, dryness can be a real challenge, often leading to discomfort or flare-ups. So lets talk every day protection... Our Rich Lotion, SPF Face Cream, and Eczema Relief are here to support every skin journey, ensuring deep hydration and care ☀️

Which essential product is always in your bag when you head out the door? Share your must-haves

What's your go-to, can't-leave-the-house-without?

Meet the team: E45 Social Shoot Edition 📸🎥🤳

Styling our Cica boxer shorts🤩 head to our instagram for a chance to win a pair for yourself ✨

My holiday ride-or-die has always got my back (and arms and legs…) 🌊🌞

Nothing like our SPF lip balm to take the edge off

Serving up sun protection at Wimbledon! ☀️ Did you managed to nab some free E45 SPF in the Wimbledon queue this week?

Your glow era starts now with your new morning and night time hydration essentials!

At E45, we are committed to making skin feel comfortable so that everyone can feel comfortable in their skin. We have been skin experts for over 70 years, providing solutions for a vast range of skin conditions and a variety of communities. For more information please visit our link in bio 🏳️‍⚧️🫶❤️ @Fizz Sinclair @Freddy McConnell

E45 but make it ✨

E45 Hacks with your favourite derms ✨

The rumours are true... there's a new Cica in town🤭

Getting Bank Holiday ready 🌞. Have you stocked up on your Bank Holiday essentials yet?

INTRODUCING OUR NEWEST PRODUCT: CICA ✨ Our multi-purpose calming cream for a weakened + irritated skin barrier... (now exclusively available in Boots)

Have you tried the iconic E45 Hydration Serum yet? 💙

Mother knows best... that's why Tom's mum knows the E45 Nourishing Balm is a MUST HAVE. Have you tried it yet? 🚴

Be as prepared as @joexplorez with E45 Nourishing Balm. A multi-purpose, must-have that doesn't let the weather hold you back 🌦️

You heard it here first "the best on the high street... nothing beats this lip balm" from the skincare king himself @andrewdwheatcroft 💙 thanks again for the gushing words Andrew. We appreciate you!

Name a more iconic trio, we'll wait... #E45