Ed Hansen (@edhansen)

By far my favourite room in the house #beforeafter #bathroom #hometherapy #home #aesthetic #interiordesigner

Two years have come down to this day. I could say the name of the scent, but it’s more fun for you to guess… Make sure your following @(S)MER to see the results from the day

Driving is better than therapy. I've been a petrol head my whole life. Cars have always been my thing, the feel, the design, the way a the right one just clicks the moment you get behind the wheel. I jumped in the Zeekr X not really knowing what I was in for. And it just got me. The design alone stopped me. The lines, the way it sits, the interior, it feels like someone genuinely cared about every detail. The materials, the finish, the space inside. It doesn't feel like a car at this price point. It feels like something you'd walk past in a showroom and assume was way out of reach. But what really got me was the drive. That's always the thing for me. And this one just felt right. Smooth, solid, responsive. The kind of drive that reminds you why you fell in love with cars in the first place. I didn't want to get out. That's how I know. @zeekr.aus #zeekr #zeekrx

Looking for where to stay in Melbourne ? Most of them feel exactly the same… safe, forgettable, designed for nobody in particular. HYDE Melbourne Place is different, and I don’t say that lightly. What Kennedy Nolan has done here is something I genuinely respect. They didn’t just decorate a building. They thought about how a person actually moves through a space, how they feel when they walk into their room at the end of a long day, whether the materials around them feel real or just look good in a photo. There’s a difference, and most people get it wrong. The details here are local. The timber, the brick, the artwork on the walls. It all comes from Melbourne, which means it has a story. And when a space has a story, people feel it even if they can’t explain why. That’s what makes somewhere feel like home instead of just accommodation. Good design isn’t about making something look impressive. It’s about making people feel comfortable, curious, and like they actually want to be there. HYDE does that. Walk in and you stop rushing. You look around. You settle in. That’s the whole point.

@Bentley Motors

Why I’m an alcoholic @(S)MER

I’ve always believed the best routines are the ones you actually look forward to doing. The same way I light a candle, put on a record, or straighten a room before I leave the house, skincare has become part of that ritual. Not because I’m chasing perfection. Because I like things that work. A few drops of @SkinCeuticals P-TIOX has quietly found its way into my mornings. It’s a peptide serum designed to target the appearance of expression lines and wrinkles while supporting and strengthening the skin's moisture barrier. Simple. Effective. No fuss. Available now in select skin clinics and online from skinceuticals.com.au. #skinceuticalsau #skinradiance #skinprep #aestheticskincare #antiageing - AD -

Sex in a bottle

Farming aesthetics

Hi I’m Ed and I am an alcoholic @(S)MER

Would you wear this? Perfume of the Day Canadian Tuxedo by @(S)MER

Just leave me with a Rangie and I will be happy

HOME Normally when I come to the farm, I’m rushing. I arrive in a blur and leave before I’ve even had a chance to breathe. But this time feels completely different. This time I came to pause. To reset. To reconnect with home and with family and I felt it the moment I stepped out of the car. Five years ago we completely renovated this house, and watching it become the heart of our family has been one of the most meaningful things I’ve ever been part of. It’s not just a property anymore. It’s where we all come back to. This is also the place where Bois Du Matin was born, my first fragrance, all about crisp morning spent here waking up, looking out across the grass and the trees. Since moving from Sydney to Melbourne, having this farm within reach is everything. It feels like putting on noise-canceling headphones. It’s allowed me to get so much work done without distractions, locking myself into the office, listing to birds and Sade… I mean…

This and Sade

Every good renovation starts with the bathroom. Stepped inside the brand new @reecebathrooms Rosebery showroom, and honestly… this isn't your average bathroom store. Set inside the heritage Rosebery Engine Yards, the space is stunning. Warm materials, incredible design details, and everything you need to bring your bathroom vision to life - all in one place.

Wet weather calls for the Bentley no? @Bentley Motors

Vitamin A not only found in carrots @Aston Martin

Open a store in Bondi they said, it’ll be sunny and warm they said… oh well at least I’ve got candles

Designing this space, I wanted it to feel like more than just a store. The vinyl player was a last-minute addition—and now I’m completely obsessed. Paired with a proper sound system, lighting by Henry Wilson, and a projector playing old MTV clips across the ceiling… it’s everything I love, all layered into one space. By night, it turns into something quieter, slower, more sensual. Scent in the air, music in the room, and a glass in hand. This is (S)MER after dark. @(S)MER

Levelled up the (S)MER game — new packaging, new shots, and I’m kinda obsessed. Big love to my mate Nick for making everything look stupidly good. Feels rich, feels right, and finally looks as good as it smells. (If you haven’t seen it in store or online yet… now’s your cue.) @(S)MER

Still wrapping my head around the fact we pulled this off in 30 days. From a sketch on my iPad to a scent-soaked reality. There’s still work to do out the back, and a big surprise en route for the front (watch this space)… but for now, I’m just standing here in disbelief. And maybe a little bit of exhaustion.

The store is finally open. And honestly, I still don’t think it’s sunk in. I started (S)MER with no roadmap, no rules, and no idea what I was getting myself into. Just a belief that scent could be more than perfume — it could be memory. A feeling. A second skin. I’ve poured everything into this — and I’ve been lucky enough to have a few legends around me cheering louder than the doubts in my head. From labeling bottles at midnight to loading boxes in the rain — this isn’t just my store. It’s ours. To everyone who’s helped, hyped, hugged, or just showed up: I’m endlessly grateful. (S)MER is now open in Bondi, 10–6 daily. Come by, smell everything, and make yourself at home. 
This is only the beginning — but what a start.

DAY 20 The store is officially painted — and the blue ceiling is everything I hoped it would be. I’ve moved my office in and started setting it up, which somehow makes it all feel even more real. Next week the joinery and stone arrive, and I genuinely can’t wait to see the space finally start to feel complete. Truthfully, this week has tested me. Getting all the new packaging here on time has been a nightmare, and it’s pushed everything right to the edge. But I’m doing absolutely everything in my power to pull this off — and I promise you, the second it’s ready, those doors will be open. We’re so close I can almost feel it

HYDRATION, but make it denim. Couldn’t wait for the store to open before sharing these custom denim water cans I made with the legends at @drink.rippl. Yes, denim water. Because every detail counts—and I’m all about creating a full experience when you walk into @s_mer___. Come thirsty.

DAY 10 Floors are sanded and smooth, and paint starts tomorrow — we’re finally getting to the sexy part. Meanwhile in the lab… my mum Sara and her bestie Wendy (friends since college and now the queens of quality control) are bottling and labelling away to get us ready for launch. Two new scents are coming: Nuit Blanche and Canadian Tuxedo. One’s all creamy, warm skin under cold sheets… the other’s smoke, metal, and denim in the woods. We’re getting closer. This one’s gonna be special.

EVENINGS AT HOME What does design mean to me? It’s moving the same chair five times, then acting like it was perfect all along. It’s the balance between a space that feels lived in—but shows no signs of actual living. Clean lines, calm energy, and maybe a strategically placed stack of books I haven’t read. For me, it’s less about perfection, more about creating a feeling.

DAY 4 The renovation’s well underway and things are starting to take shape. We’ve built an entirely new ceiling to house the light box — and by we, I mean not me. Being on the tools isn’t my forte… I’m more of a “point and wear double knee trousers” kind of guy. All the gear, no idea. The electrical’s been roughed in, the plumbing’s prepped for the new sink, and I had a final meeting with the joiner today before production begins on the island. We’ve also knocked through a wall in the back room to open things up and give more space for the stockroom-slash-office. Bit by bit, it’s all coming together. All whilst my 2 new fragrance are starting production tomorrow!! Make sure your following @s_mer___ to be the first to know about opening!

I’m way too impatient to keep this a secret any longer… I’ve been working on all new packaging for @s_mer___ to seriously up the game — and finally match the quality of the fragrance we’ve developed. These new boxes will make their grand debut with the launch of the store and will house all the new products! Not long now…

DAY ONE of the renovation done and dusted. We’ve made a solid start—almost wrapped the ceiling framing and already it’s changing the feel of the space. Can’t wait to see it painted and fitted with the light box. Tomorrow’s a big one—demo day. Stay tuned.