LORE.WORLD (@everythingpossible)

Our cocooning cashmeric musk, with notes of pink pepper, cereal milk, ambroxan, cotton musk and us. Made warm, addictive and soft in all the right places—so you can be a Lil softie too. Coming to Sephora July 6th and Lore.world July 7th. Join the waitlist NOW. #lore #lilsoftie #loreworld #perfume #soft

Clean, coconutty, elevated. Summer smells good on you, so does Sublimity. @sephora Lore.world #fragrance #coconut #perfume #summerscent #lore

Lovely and a little twisted Eau de parfum reimagines Versailles but stuck through the looking glass—it’s a decadence that doesn’t hold still. Brought to life by Mitch Ryan. #lore #loreperfume #mitchryan #lovely

ARE YOU EXPERIENCING SOFTIE WITHDRAWAL? Symptoms may include sudden dullness, refreshing Sephora.com every 20 minutes, and fighting with your BFF over "who even knows". Treatment is available now at Sephora.com and Lore.world, and at select Sephora stores starting this week. Side effects of Lil softie may include excessive compliments from strangers and the urge to buy a backup. Do not operate heavy emotions while waiting for your Softie. Shop Lil softie now at Sephora.com and Lore.world #Lilsoftie #fragrance #lore #perfume #sephorasale

Lil softie opens lactonic and bright with notes of cereal milk and fresh bergamot, then melts into a skin-close musk of addictive ambroxan, clean cottons and us. Made to want a lil more. Shop and join the waitlist at @Sephora and Lore.world

SOFT N SEXY Lil softie pulls you in sweet and holds you skin-close. Shop and join the waitlist at @Sephora and Lore.world #lilsoftie #lore #perfume #fragrance

OUR ODE TO AMERICANA A wild heart, made soft and sweet. Somewhere but nowhere is the landscape between what you’ve already left and where you’re meant to be. Almost mythic, already iconic, always changing. Somewhere but nowhere is a beautiful paradox—as many things are, we come to find—a wild heart made soft and sweet is never broken. Shop @Allure's Best Woody Scent at @Sephora and Lore.world #lore #somewherebutnowhere #americana #fallscent #fallfragrance

Through scent, reality bends—along the arc of our emotions, we are pulled through past and present, between somewhere and nowhere, both familiar and new, carried by the web of invisible connections.” From LORE Everything Possible Volume 1, published August 2025. We make fragrance as a wardrobe of feeling. Shop and join the waitlist at @Sephora and Lore.world #lore #perfume #aesthetics #scents

LIL SOFTIE THE PLAYLIST Welcome to our third collection of music and the reality it makes. This one’s soft, sexy n smooth. Comment “Softie” and we'll send ya the full playlist <3 #analog #vintage #iPod #lilsoftie #lore

We’re Lore, we make scents that take you somewhere. Where will you go next? Lovely and a little twisted—Candied, velvety, decadent Somewhere but nowhere—Woody, spicy, magnetic Sublimity—Fresh, sensual, solar Disfruta—Smoky, sexy, a little dangerous Lil softie—Soft, milky, addictive Shop and join the waitlist at Sephora and Lore.world #lore #perfume #worldbuilding #aesthetics #mitchryan

We're Lore, we make scents that take you somewhere. Where will you go next? Lovely and a little twisted—Candied, velvety, decadent Somewhere but nowhere—Woody, spicy, magnetic Sublimity—Fresh, sensual, solar Disfruta—Smoky, sexy, a little dangerous Lil softie—Soft, milky, addictive Shop and join the waitlist at Sephora and @Lore.world #lore #perfume #mitchryan #softie #film

The Lil softie 2026 campaign is a sweetening of time, where nostalgic media softens reality into something almost like a dream. Featuring 90s Betacam and handdrawn cartoons, works from 4 creative partners capture a pro skater and a DJ, a bunny and a bear—bringing to life the skin-close sweetness of Lil softie, a yummy lil cocoon that holds you, even as the world tilts slightly off-center. Join the waitlist at @sephora and Lore.world #lore #lilsoftie #analog #90s #nostalgia

"It's part being wrapped up by Saturday morning cartoons, part moving into your first apartment together that's so tiny it only adds to the sweetness. I wanted to create that feeling of being cozy but free, rich in every way but one, held afloat by a soft addictive sweetness. Because each LORE fragrance starts as a feeling." —@Mel Bender Now at @sephora and Lore.world, while supply lasts #lilsoftie #lore #teddy #nostalgia #perfume

Soft in all the right places. Both a skin-scent and a gourmand, with notes of pink pepper, cereal milk, bergamot and clean musks. It's addictive like being woken up by kisses, like breakfast for dinner, like finding out your a Lil softie too. Now at @sephora and Lore.world, while supply lasts. #analog #lilsoftie #lore #perfume #nostalgic

Both a skin-scent and a gourmand. Lil softie starts out sweetly lactonic and bright, then develops into a coccooning ambery musk. Made to wrap you up yummy, made to hold you skin-close. Shop and join the waitlist at @sephora and Lore.world #lilsoftie #lore #perfumetok #soft #summerfragrance

LORE LIL SOFTIE: NEW NOW Lil softie holds you yummy and close like cozy cereal milk dreams under the TV where cartoons come before breakfast and kisses taste like pink pepper waffles in bed. We made it to wrap you up sweet and lift you off the ground. There you float, laugh and be lazy because everything was always possible with you, me and your couch. So come inside, stay and melt until you’re a Lil softie too. Yours at @sephora and Lore.world #lilsoftie #lore #perfume #newnow #lilsoftie

@iamsophiegray and @Alex Midler are Lil softies. You can be one too. Coming to Sephora July 6th and Lore.world July 7th. Join the waitlist NOW. #lilsoftie #lore #perfume #soft

@Mel Bender shares the inspiration behind our newest scent Lil Softie, a cocooning cashmeric musk. Coming to Sephora July 6th and Lore.world July 7th. Join the waitlist NOW. #lilsoftie #lore #loreworld #loreperfume #perfumetok

A YUMMY LIL COCOON Lil softie opens sweet, lactonic and bright with top notes of pink pepper and cereal milk, before wrapping you in a skin-close, ambery musk of ambroxan, clean cottons and us. Be a Lil softie too. Coming to Sephora July 6th and Lore.world July 7th. #lore #perfume #cereal

LORE STUDIOS INC PRESENTS A yummy lil preview. Coming soon to @sephora and Lore.world #lore #cartoon #new #fyp #animation

What is a solar fragrance? Ours is softly radiant and sweetly magnetic, using clean musks and creamy florals to capture the feeling of skin kissing sky. More subtle and sensual than conventionally beachy fragrances—Sublimity is our version of the sun. @sephora Lore.world #fresh #lore #perfume #summerscent

The beach scent for people who don’t wear beach scents. Clean, glowing, and quietly magnetic—Sublimity by LORE. #beachscent #coconutscent #perfume #summerfragrance #lore

Bigger than a beach scent. With coconut, creamy florals and a clean musk finish, it's bright, warm and easy. Made for capturing the essence of the beach but beyond. @sephora Lore.world #beachscents #coconutperfumes #perfume #summerscents