Jovanny (@gtmjo_)

After chatting with a bunch of fractional PMMs, one thing became crystal clear: startups crave flexibility. They lean toward hourly or per-project pricing because their priorities and even their ideal customer profiles are always in flux. If you're trying to pitch a retainer, your best bet is to frame it as an on-demand, pauseable solution that keeps pace with their ever-changing needs. #productmarketing #fractionalproductmarketing #fractionalcmo

Connecting with fellow fractional PMMs has been an experiment in balancing automation with authenticity. I kick things off with a blank connection request via AI and then manually send a personalized follow-up. Initially, I leaned on a Chat GPT script that felt too stiff, but every bit of friction has been a chance to pivot and refine my approach. #productmarketing #fractionalcmo #fractionalproductmarketing

Ever feel like your projects are always running behind schedule? Building "buffer times" into your plan is key to staying on track, even when unexpected delays happen. And don't forget the "pre-mortem" - a powerful strategy where you brainstorm potential problems BEFORE they happen. This helps you stay ahead of the curve and bounce back quickly! Want to learn more about building a successful product launch? learn more at gtmlabs.io #projectmanagement #timemanagement #fractionalproductmarketing #productmarketing #gtm #productlaunch

Ever felt like you're juggling too many balls? In seems like today effective time management is key to success. Building in buffer time is critical for flexibility and helps address unexpected delays. It's not just about planning, it's about empowering your team to own their responsibilities. What are your top time management tips? #fractionlproductmarketing #productmarketing #productlaunch #gtm

Want to launch a successful product? It's all about effective team alignment! From understanding team speeds to setting clear goals and breaking them down into manageable tasks, learn how to be a facilitator for seamless collaboration and launch a winning product. To learn more or work with us head on over to www.gtmlabs.io #fractionalproductmarketing #productmarketing #startup #productlaunch

Struggling with messy product launches? In this video, I break down the key challenges startups face when launching products, especially when teams like sales, marketing, and product development work at different speeds. Learn how to align your teams, work backwards from desired outcomes, and avoid common pitfalls that can derail your product launch. Whether you're a founder, co-founder, or part of a small startup team, these practical tips will help you navigate the complexities of launching successfully. Work with us: At GTM LABS, we offer productized fractional product marketing services, tailored for startups and tech companies. Whether you're building your go-to-market strategy, launching a new product, or scaling your operations, our flexible, subscription-based model is designed to fit your needs without the hassle of long-term contracts. Let us help you align your teams, craft winning strategies, and execute launches that drive results. 👉 Visit gtmlabs.io for more information. #marketingtips #productlaunch #communication

Turns out, those FAQ clicks aren't just about finding answers. They're like breadcrumbs, revealing what your customers are looking for, even if they don't know it themselves. 👣 This video highlights a fascinating insight: understanding user behavior goes beyond surface-level interactions. It's about deciphering the hidden messages behind every click. 🔥 #productmarketing #DigitalMarketing #MarketingStrategy #DataDriven

Tim Parkin, a marketing director, challenged the status quo by advocating for moving FAQs higher up on the page. The idea? Get valuable insights into user questions faster, leading to quicker adaptations and better messaging. It's all about finding the sweet spot between user-friendliness and data-driven optimization. What are some creative ways you've shaken up your marketing strategies? #marketing #digitalmarketing #productmarketing

Ever feel like you're talking to your customers but they're not really listening? 🤔 What if you could *actually* understand their needs and tailor your marketing to their questions? That's the power of using FAQ clicks! 🤯 Think of each click as a mini survey response, whispering what resonates with your audience. 👂 Discover how to turn those clicks into actionable gold and create marketing that truly connects. 💥 #productmarketing #marketingstrategy #productmarketing #customerinsights #digitalmarketing #faqpower

Harvard's longest study reveals the secret to happiness: connection! This expert breaks down how social networks like Facebook, Bumble, and WhatsApp address our deep-rooted need for connection. It's fascinating to see how these platforms build whole industries around something as simple as staying in touch. #socialmedia #connection #harvardstudy #happiness

the pastor definitely was an unhappy early adopter of the #humaneaipin #aipin #tech #techtok

Let's talk about creating an inclusive and authentic workplace culture! One thing I've always valued is the ability to show up as my authentic self at work. Creating a safe and inclusive environment is crucial for this. I had the pleasure of sitting down with my former manager, James O'Brien, to discuss how he fostered such an atmosphere at co:census. His insights are a testament to the power of leadership in shaping a culture where everyone feels welcome and valued. Full Ep: https://www.youtube.com/watch?v=0IjFL9_uG-Q #WorkplaceCulture #AuthenticityAtWork #BeAnAlly #InclusiveLeadership

Quality vs. Quantity – What's your pick? Recently I learned how authority, structure, and content balance pave the way to the top rankings. Join the conversation with @Jake Schario, who shares invaluable insights in our latest clip. Full Episode: https://youtu.be/M0Rj_0v5hvA?si=RbPyp2NXJd2PFn2r #SEO #QualityContent #AuthorityMatters

In a quest to drive MQLS, we ventured into the realm of webinars, believing that thought leadership content would resonate with urban planners. A twist in our thinking led to surprising results – while it sparked leads, the real engagement was missing. Was it the product, its positioning, or a mismatch in expectations? #MarketingInsights #EngagementJourney #DiscoverYourAudience #ThoughtLeadershipSuccess

With shifting definitions every two months, the challenge wasn't just data - it was about understanding what truly makes a user 'active.'

📝💡 #MessagingStrategies #InnovativeApproach #MessagingStrategy #Innovation #ContentCreation

oddly specific 😂 #productmarketingjoke #launchingcomplaints

🌟 Еngаgе wіth Υоur Ѕtаkеhоldеrѕ Еffесtіvеlу! 🌟 Wаnt tо bооѕt уоur рrојесt'ѕ ѕuссеѕѕ? Соmmunісаtіоn іѕ kеу! 🗣️ Rеасh оut, іnvоlvе ѕtаkеhоldеrѕ, аnd lеt thеm knоw thеіr іnрut mаttеrѕ. Ѕhоw thе wоrld thе іmрасt оf уоur tеаm'ѕ wоrk! 🌍💼 Вuіld ѕtrоng rеlаtіоnѕhірѕ bу undеrѕtаndіng еасh ѕtаkеhоldеr'ѕ ѕtоrу. А ѕіmрlе dіnnеr оr а drіnk аftеr wоrk саn wоrk wоndеrѕ! 🍽️🥂 Тruѕt аnd ореnnеѕѕ раvе thе wау fоr ѕеаmlеѕѕ соllаbоrаtіоn аnd рrоblеm-ѕоlvіng. ✨💪 #StakeholderEngagement #CommunicationIsKey #TeamworkGoals Rеmеmbеr, ѕuссеѕѕful рrојесtѕ thrіvе оn ѕtrоng раrtnеrѕhірѕ! #StakeholderEngagement #CommunicationIsKey #TeamworkGoals

Setting my sights on June for that dream job! 🚀 Planning to score one first-round interview per week starting now! 🎯 Let's make it happen! #JobHunt

"Every product launch is unique and should be treated that way. But there's a key principle – understanding the product's unique positioning. Validate that there's a real need for what you're creating through research and customer interactions. Then, think about the tiers of the product launch. It's all about strategy and validation. 🌟 #ProductLaunch #BusinessWisdom

Some tricks to effective sales strategies from this insightful moment. Learn how to engage your team, ensure asset utilization, and drive success! 💡💰 Don't miss out on maximizing your sales potential. Share now to empower others in achieving their sales goals! 🌟 #SalesStrategies #TeamEngagement #SuccessDriven #Empowerment #SalesSuccess #InnovativeStrategies #RevolutionizingSales

From tech glitches to product love – the daily grind of job searching! 🚀💻 Can you relate or is it just me? #TechHurdles #ProductLove #BehindTheScenes

What's your go-to approach for messaging? 📝 Check out this insightful tip from the video: "Just like having something on a virtual piece of paper is my go-to approach!" 💬 Whether it's a Google Doc, a slide deck, or a handy template for brainstorming ideas, the key is to lay down your thoughts effectively. 🧠💡 Positioning, market insights, target audience challenges, your solution's role, and unique selling points - all in one place! #MessagingTips #ElevateYourStrategy #InnovationAtWork

🌟 Navigating the New Job Scene: Standing Out Among 400 Applicants! 🌟 Join me in the hunt for unique opportunities 💡 #JobSearch #StartupLife #StandOutFromTheCrowd #NewJobStrategy #CareerRevolution #NoMore9to5 #JoinTheChange #InnovateToElevate #JobSearch

🚀 Dive into the world of product feature comparison adventures! 🌟 Imagine gathering all the tech secrets, the security gems, and the interoperability wonders in just three weeks! But hold on, the real thrill began when the question popped - why are we on this epic journey? Join the quest for communication gold and the timely wisdom to unveil the treasure of product features! Share the excitement! 🤩💬 #ProductResearch #TechnicalAnalysis #CommunicationBreakdown #FeatureComparison #TimelyFeedback #ProductDevelopment #InteroperabilityInsights #SecurityCheck #InformationGathering #EffectiveCollaboration

🚀🌟 Join the journey of growth and success! 📈🌟 Witness the power of documenting your path to greatness! 🌐✨ Whether you're a seasoned pro or just starting out, capturing your journey is key. Imagine the possibilities if you had a roadmap from day one! 🛤️💡 Don't miss out on the chance to pave the way to your dreams. Share if you agree that the key to success lies in documenting your unique journey 🌟💬 #DocumentYourJourney #FutureIsOnline #ProductMarketingGrowth #TechJourney #MarketingEvolution #CareerProgress #OnlinePresence #ProfessionalGrowth #DigitalTransformation #ReflectAndGrow

Lаtеlу‚ І'vе bееn dеlvіng іntо рrоduсіng rеggаеtоn muѕіс‚ іnѕріrеd bу mу trаvеlѕ thrоughоut Lаtіn Аmеrіса․ Іnіtіаllу‚ І thоught аbоut сrеаtіng blоg роѕtѕ tо ѕhаrе mу ехреrіеnсеѕ but knоwіng mуѕеlf‚ І rеаlіzеd іt wоuld еvеntuаllу fееl lіkе wоrk‚ аnd І'd ѕtор․ Ѕо‚ І dесіdеd tо flех а nеw сrеаtіvе muѕсlе․  Аt fіrѕt‚ іt wаѕ аll аbоut thе bеаt‚ thеn іt еvоlvеd іntо wrіtіng lуrісѕ‚ rесоrdіng vосаlѕ‚ аnd lеаrnіng tо mіх uѕіng а DАW lіkе FL Ѕtudіо․ Маrkеtіng thе muѕіс wаѕ ѕоmеthіng І hаdn't соnѕіdеrеd аt thе оutѕеt‚ but mу іnnеr mаrkеtеr gоt сurіоuѕ․  Ноw wоuld І mаrkеt muѕіс іf І trеаtеd а ѕіnglе ѕоng lіkе а рrоduсt fеаturе? Тhrоugh thіѕ јоurnеу‚ І dіѕсоvеrеd ѕtrіkіng ѕіmіlаrіtіеѕ bеtwееn іndереndеnt аrtіѕtѕ аnd рrоduсt mаrkеtеrѕ: Соntеnt іѕ Κіng‚ Вut Dіѕtrіbutіоn іѕ Quееn: Juѕt lіkе іn рrоduсt mаrkеtіng‚ еvеrу ѕіnglе nееdѕ а lаunсh рlаn thаt mахіmіzеѕ rеасh аnd еngаgеmеnt․ Еmbrасе thе 'Ѕіnglеѕ Есоnоmу': Fосuѕіng оn оnе mајоr ріесе оf соntеnt—bе іt а hіt ѕіnglе оr а flаgѕhір рrоduсt—саn сrеаtе mоmеntum аnd ѕосіаl рrооf․ Utіlіzіng Тесhnоlоgу fоr Сrеаtіvіtу аnd Еffісіеnсу: Воth fіеldѕ lеvеrаgе dіgіtаl tооlѕ‚ frоm АІ іn dеѕіgn tо аnаlуtісѕ іn mеаѕurіng саmраіgn ѕuссеѕѕ․ Тhе Іmроrtаnсе оf Аdѕ аnd Оrgаnіс Rеасh: Whіlе runnіng tаrgеtеd аdѕ іѕ іmроrtаnt‚ ѕо іѕ сrеаtіng соntеnt thаt rеѕоnаtеѕ оrgаnісаllу wіth уоur аudіеnсе․ Сrеаtіng Реrѕоnаl Соnnесtіоnѕ: Еngаgіng‚ аuthеntіс соntеnt buіldѕ а соmmunіtу аrоund а brаnd оr аrtіѕt‚ muсh lіkе fаnѕ rаllу аrоund thеіr fаvоrіtе muѕісіаnѕ․ Іnnоvаtіng wіth Тrеndѕ: Κееріng аhеаd оf tесhnоlоgу аnd іnduѕtrу trеndѕ еnѕurеѕ rеlеvаnсе‚ whеthеr іn mаrkеtіng ѕtrаtеgіеѕ оr muѕіс рrоduсtіоn․ Тhіѕ јоurnеу hаѕ nоt оnlу ехраndеd mу сrеаtіvе hоrіzоnѕ but аlѕо rеіnfоrсеd thе unіvеrѕаl рrіnсірlеѕ оf mаrkеtіng‚ whеthеr fоr рrоduсtѕ оr muѕіс․ Fоr thоѕе іntrіguеd bу hоw mаrkеtіng рrіnсірlеѕ аррlу асrоѕѕ іnduѕtrіеѕ‚ frоm thе dіgіtаl mаrkеtрlасе tо thе muѕіс ѕtudіо‚ tаkе а lіѕtеn tо thіѕ fаѕсіnаtіng іntеrѕесtіоn wіth оur lаtеѕt "Мееt Тhе Ѕtаkеhоldеrѕ" роdсаѕt еріѕоdе fеаturіng Dаntе Rоѕе․  Неrе‚ wе ехрlоrе іnnоvаtіоn‚ сrеаtіvіtу‚ аnd thе bаlаnсе bеtwееn thе wоrldѕ оf muѕіс аnd mаrkеtіng․

Full Еріѕоdе: https://open.spotify.com/show/0UdPuMmU2ERufisYSQIWko?si=4a1d6f94522e41b5

Thе рrоfоund іmрасt оf а wrіtеr'ѕ сrаft оn рrоduсt mаrkеtіng․