GU USA (@gu_usa)

Coming Soon: The third collaboration between New York-based ENGINEERED GARMENTS and Tokyo-based GU is here, born of a shared passion for craftsmanship. ENGINEERED GARMENTS is known for its “carefully engineered approach to clothing,” led by designer Daiki Suzuki. The brand reinterprets the timeless appeal of American workwear and military apparel through a contemporary lens. Arriving in-store and online on 10/30 (Fri). #engineeredgarments #guusa

UNIQLO’s little sister just moved in. 👀 GU is now on Fifth Avenue! Discover a curated collection of GU styles at our new UNIQLO 5th Avenue Shop-in-Shop. 📍3rd Floor, UNIQLO 5th Avenue, NYC. #uniqlousa #guusa #nycshopping #nycthingstodo

Fall styling, but with plot twists. Discover GU x rokh and shop your favorite pieces now. Wearing: 361797 — Barrel Utility Jeans / by rokh 362043 — Denim Skirt / by rokh 361302 — Flower Printed Sweat Pants / by rokh 362133 — Cable Back Ribbon Sweater / by rokh 359377 — Gathered Ballet Sneakers 361685 — Sweat Hoodie / by rokh #guusa #rokh

Your cozy-day uniform just got a lot cuter. Shop GU x rokh now. Wearing: 361685 — Sweat Hoodie / by rokh 361302 — Flower Printed Sweat Pants / by rokh #guusa #rokh

Flower power, fall edition. NEW! Flower Jacquard Oversized Knitted Tunic brings a bold twist to cozy dressing #oversizedsweater #sweaterweather #winteressentials

How to make an oversized look feel intentional: Mix volume with structure. The 3D barrel jeans and cocoon hoodie keep things relaxed, while the faux leather balloon jacket adds shape and polish. Wearing: 360875 — Women’s Faux Leather Balloon Hem Jacket 360454 — Heavy Weight Sweat Cocoon Full Zip Hoodie 360647 — Women’s 3D Barrel Jeans 360680 — Women’s Gathered Ballet Sneakers

Oop—one last thing. And then one more. And maybe one more after that. Wearing: 361466 — Chunky Knit Full-Zip Jacket 360392 — Super Wide Jeans 361006 — UV Protection Round Metal Sunglasses #mensfallfashion #fallaesthetic #streetwearstyle

Romantic knitwear, reworked denim, no boring basics in sight. Wearing: 361685 — Sweat Hoodie | by rokh 362043 — Denim Skirt | by rokh 361797 — Barrel Utility Jeans | by rokh 362133 — Cable Back Ribbon Sweater | by rokh #rokh #guusa

Actually, make that four different personalities. One wardrobe. Your fall style doesn't need to pick a lane. @derreck is Wearing: 360543 - Faux Leather Zip Jacket - Color 09 - Size L 361086 - Color Canvas Sneakers - Color 45 (Yellow) - Size 10 361123 - 3D Barrel Jeans - Color 64 - Size L 361525 - Cotton Boxy T-Shirt (Long Sleeve) - Color 00 - Size L #fallstyling #mensfallstyle #streetwearstyle

Fall dressing is all about the mix. Pair feminine details with relaxed silhouettes for a look that feels put together without trying too hard. Wearing: 362878 — Bow Tie Checked Blouse — Size S 361029 — Side Button Pleated Skirt — Size M 360844 — Square Toe Sneakers — Size 8 360805 — Puffy Touch Knit Polo Cardigan — Size S 361041 — Corduroy 3D Barrel Pants — Size M 360680 — Gathered Ballet Sneakers — Size 8

FREEZE. NEW ARRIVALS. Consider your cold-weather rotation handled → Warm Padded Jacket. Puff up, head out. Cozy Melton 3D Barrel Pants. Soft texture, sculpted shape. Gathered Ballet Sneakers. Sporty meets sweet. Puffer Duffle Bag. The finishing touch with a little extra volume. Find your next repeat outfit in New Arrivals at GU. Shop online or in-stores.

IN FOCUS: Our current lesson in getting dressed. Wearing: 359075 — Dry Ponte T-Shirt 361453 — Low Gauge Knit Vest 360392 — Super Wide Jeans/PF 360543 — Faux Leather Zip Up Jacket 360971 — UV Protection Square Wellington Sunglasses #falltransitionoutfit #fallstyleinspo #fallstyle #mensstyle #unisexstyle

New angle, new outfit, suddenly it all makes sense. Sophia is wearing: 361455 W's Random Pleated Skirt — Size S 360856 W's Frilled Neck Blouse — Size S 361379 W's Puffy Touch Knit Argyle Crew Neck Cardigan — Size S 360850 W's Coin Loafers — Size 7.5 #fallstyleinspo #fallootd #outfitdetails

A study in relaxed volume. The cocoon hoodie and 3D barrel jeans create a sculpted, oversized silhouette, sharpened with black faux leather and grounded by olive ballet sneakers. Wearing: 360647 - Women’s 3D Barrel Jeans - 64 BLUE - Size M 360680 - Ballet Sneaker - 56 OLIVE - Size 7 360454 - Heavy Weight Sweat Full Zip Cocoon Hoodie / Music - 69 NAVY - Size S 360875 - Women’s Faux Leather Balloon Hem Jacket - 09 BLACK 1 Size M

Coming Soon: A collaboration between rokh and GU. Based on the “Play in Style” theme consistently expressed every season, the Fall/Winter 2026 collection blends classic, romantic, and glamorous influences.   With iconic floral and check patterns, three-dimensional silhouettes, and ribbon and ruffle details, you can enjoy a light, effortless touch with your autumn and winter styling.   Express your individuality and enjoy fashion in your own way.   Arriving in-store and online on 10/09 (Fri).    #GUUSA #rokh

A little romance for the rotation. The Camisole Drawstring Dress is now $29.90. Wearing: 360858 — W's Camisole Drawstring Dress — Size 89 362202 — W's Sheer Dot T-Shirt — Size 30 361196 — W's Strap Ballet Pumps — Size 9

Color with a little attitude. Wearing: 360458 — Heavy Weight Sweat Cocoon Hoodie — Size L 361130 — Heavy Weight Sweat Jogger Pants — Size L 361524 — Soft Cotton Crew Neck T-Shirt — Size L

Every layer accounted for, from the top down. Wearing: 360454 - Heavy Weight Sweat Cocoon Full-Zip Hoodie - Size L 361574- Cotton Boxy T-Shirt/Stripe - Size L 361123 - 3D Barrel Leg Jeans - Size L360391 - Flannel Shirt/Checked - Size L

GU has landed at Iconic Magazines! Now through September 27, stop by from 12–6 PM for a week of GU surprises. The first 50 guests each day will receive a complimentary floral bouquet, plus the chance to spin the prize wheel to win a $200 GU gift card. Then, keep the GU experience going at GU SoHo with a photo booth and complimentary embroidery with the purchase of a denim or sweat item. Plus, receive a complimentary tote with purchases of $75+ in-store through September 27. See you there. 👀

We’re keeping things loose this season. Wearing:360392 - Super Wide Jeans - L 361714 - Oversized Shirt/Stripe - L 360414 - Puffy Touch Knit Crew Neck Sweater - L 361081 - Nylon Combination Flat Sole Sneakers - 11.5

Make your visit a little more memorable! 📸✨ #GUUSA

Extra, extra: GU just hit the newsstand. Visit GU SoHo from 9/21–9/27 for our in-store photo booth and a complimentary GU tote with purchases of $75+. Then from 9/24–9/27, stop by Iconic Magazines from 12–6 PM for florals, prizes and the chance to win a $200 GU gift card before heading back to the store for complimentary embroidery with a denim or sweat purchase.

FREEZE. NEW ARRIVALS. Consider this extreme repeat-outfit potential → Fleece Cocoon Full-Zip Hoodie. Cocoon mode: activated. Super Wide Jeans. The wider, the better. Cotton Boxy T-Shirt. The everyday essential holding it all together. Find your next repeat outfit in New Arrivals at GU. Shop online or in-stores.

When the outfit needs one more layer 🤝 Puffy Touch Knit Polo Cardigan.

One night at GU PARK with Miyawaki Sakura. Six worlds brought FW26 to life through fashion, styling and a special try-on experience — with Miyawaki Sakura joining us for the celebration. Relive the night. @39sku_chan #GU26FW

Bounce test: passed. Fit check: also passed. 362645 Wide Cargo Pants - Size L 360698 Easy Care Broadcloth Shirt/Stripe - Size L 361759 Puffy Touch Knit V Neck Cardigan - Size L 360788 Coin Loafers - Size 11.5

A little world of her own. Chloe is wearing: 360905 Fluffy Combination Jacket - Size S 360801 Sweat Look Knit Oversized Sweat - Size S 361413 Side Button Pleated Checked Skirt - Size M 361196 Strap Ballet Pumps - Size 8.5

An afternoon well dressed Allan is wearing: Utility Shirt Jacket, Denim Wide Cargo Pants + Cotton Boxy T-Shirt Wearing: 360719 Utility Shirt Jacket — Size S 360421 Denim Wide Cargo Pants — Size M 361574 Cotton Boxy T-Shirt/Stripe — Size S 360769 Leather Garrison Belt — Size M

Not overthinking the outfit. Just starting with really good jeans. Wearing: 361204 W's Jumper Mini Dress Slvless — Size M 361784 Women’s Sweat Balloon Sleeve Full-Zip Hoodie — Size M or L 360680 Women's Gathered Ballet Sneakers — Size 7.5 360855 Women's Bow Tie Blouse — Size M361123 3D Barrel Leg Jeans — Size M #StreetwearStyle #FallLayering #FallOutfitInspo #BarrelLegJeans #BarrelJeansOutfit