GUY FOX (@guyfoxco)

Welcome back to Aspen season 🍂 Our Founder’s Reserve Fall fragrance is officially back. With notes of Fresh Spices, Dark Vanilla, and Autumn Leaves, Aspen smells like a much-needed escape to the Rockies🏔️ Last year’s batch sold out in just 3 weeks 🤯 There are only 1,500 bottles in Batch 02. Click the link in our bio to get yours before they’re gone, or you’ll have to wait until next Fall! #guyfox #aspen #fragrance

The Untold GUY FOX Story 🦊 From a crazy college idea, to now one of the top men’s fragrance brands in the 🇺🇸 7 years later, this is just the beginning. We’d love for you to be part of our journey 🫶🏽 #guyfox #smallbusiness #sandiego #fragrance

If you can’t smell these two fragrance notes. You are not alone! Most people in the world can’t either. #dougfalcone #perfumer #guyfox #fragrance

The Kuya hype is unreal🇵🇭 #guyfox #fragrance #cologne

Trusting your gut. Embracing your roots. And building something you love 🇵🇭 Our CEO @liamsmells shares how his Filipino heritage shaped Kuya and how taking a risk paid off massively at Blue Print’s Men’s Grooming Summit at the Ace Hotel Brooklyn. #guyfox #fragrance #cologne

We all got that one Filipino friend… send this to yours 🇵🇭🤝 #guyfox #fragrance #phillipines

You gotta feel some type of aura walking down the street smelling a fragrance you created on someone😂 #guyfox #fragrance #perfumer

Field trip to Pura HQ ✈️ Always a good time catching up with our friends at @Pura shop. We’ve got some big things planned together for 2027, but we’re keeping those under wraps for now 🤫 #guyfox #fragrance #sandiego

HAPPY FILIPINO AMERICAN HISTORY MONTH 🇵🇭🇺🇸 What’s one thing everyone should know about Filipino culture? 👇 #guyfox #fragrance #filipinoamerican

We got the Zumiez invite 🎟️ We recently visited Zumiez HQ for their Rocktober event! It was so fun meeting hundreds of Zumiez managers & hooking them up with GUY FOX freebies. Thanks for having us @Zumiez #guyfox #fragrance #zumiez

This place never fails to amaze us… #guyfox #fragrance #sandiego

So many better options than going to the mall… #guyfox #fragrance #cologne

Bummed you missed Aspen? We know a few spots … Aspen may be sold out online, but plenty of our amazing retail partners still have it in stock. Check out our store locator (link in bio) to find Aspen near you!

Chill on the Dior Sauvage my nose can’t take it anymore. #guyfox #fragrance #cologne

I think the Minecraft version goes hard… lmk your thoughts 😂 #guyfox #fragrance #minecraft

Ron Jon + GUY FOX = Magical We finally made our first visit to Ron Jon! Stoked to see our fragrances on the shelves, meet the crew, and hear how much customers are loving GUY FOX. Try our scents in person at all 12 Ron Jon locations: 📍 Clearwater Beach, FL 📍 Cocoa Beach, FL 📍 Fort Myers, FL 📍 Key West, FL 📍 Lake Buena Vista, FL (Disney Springs) 📍 Panama City Beach, FL 📍 Pensacola Beach, FL 📍 Ship Bottom, NJ 📍 Myrtle Beach, SC (Broadway at the Beach) 📍 North Myrtle Beach, SC (Barefoot Landing) 📍 Ocean City, MD 📍 Orange Beach, AL Next time you’re at Ron Jon, snag your new favorite scent! #guyfox #ronjonsurfshop #fragrance

“Yeah I can meet in 30” 😭 #googlechat #work #notfication

Pretty confusing when every bottle looks the same and the only clue is the tiny text 😂

Frag heads will understand😭 #perfumes #fragrance #guyfox

When you smell fragrances all day, you get pretty good at picking up on different notes. #perfumes #fragrance #guyfox

Fall is that season for making plans with your favorite person. Aspen is coming with. 🍂 #perfumes #fragrance #cologne

You bro always be the on to tax your cologne the most. #perfumes #fragrance #cologne #guyfox

Replying to @TruthTroll By far one of our most common comments. We have a store locator and a 30 day money back guarantee so you can try any of our fragrances stress free!

“you smell good” hits the same whether you spent $50 or $500 #perfumes #fragrance #cologne

Aspen bringing all the fall vibes🍂 #perfumes #guyfox #fragrance

A proud moment for our team, made possible by you. 🇵🇭💛 For every KUYA sold, we donate one meal to a hungry child in the Philippines through Project PEARLS. Your support helped us donate $10,000, providing 7,500 meals. Receiving this award means a lot, but seeing who those meals reach means even more. We couldn’t have done it without you! #perfumes #guyfox #philippines #nonprofit

Finding out the perfumer behind your $300 cologne also made a $78 fragrance Our fragrance Kuya was created by Frank Voelkl, the same man behind those expensive fragrances. Might be time to make some room on your shelf🤷 #perfumes #guyfox #fragrance

Smells great! But for $420 dollars. Crazy. #perfumes #guyfox #fragrance

Asked our perfumer about his most unexpected project. Cat litter was not on our bingo card😂 #perfumes #guyfox #catlitter

Turns out a frustrating fragrance trip to the mall can be a pretty good business plan. #brandjourney