Holme Beauty (@holme_beauty)

And that’s why we created our iconic Holme Base Primer. It’s a tinted, illuminating primer packed with skin-loving ingredients and you can get yours via our website.✨ #HolmeBeauty #MakeupMasterclass #BeautyTips #MakeupTips #MakeupTipsandTricks #Primer

Ready set glow. Discover our essentials for creating a fresh faced complexion that feels naturally you including: Hytride Flex Concealer Base Primer H2O Highlighter Setting Spray High Performance. Clean. Vegan. Sustainable. Accessible. Shop via our website. #concealer #primer #settingspray

It’s all in the wrist. Holme Beauty founder Hilary explains the proper wrist technique to best apply your eyeshadow for a blended look. If you’ve like to join one of our upcoming Masterclasses, check out our website #mua #masterclass #maketuptutorial

She’s back! 🖤🤎 We’ve heard you, and Loyal Lash Mascara is officially back in stock in both Black and Brown.  Shop now at holmebeauty.com

Is Grace the comeback shade of the season?  @theglamouredit_kalista wears our Lip Lock in Grace, and we’re obsessed with this effortless lip moment. Pair Lip Lock in Grace with our Alignment Lip Liner in Frida for a little extra definition and the perfect lip combination.

NEWCASTLE, YOU ASKED. WE’RE COMING BACK 🤎 We’ve seen the comments. We’ve seen the DMs. So Newcastle... Back to Basics is coming to you! We’ve been before, we know how beautiful our community in the Hunter Region is, and we’ve been waiting for the chance to bring Back to Basics back your way. BACK TO BASICS: LIVE & LOCAL
📅 Friday 2nd April, 1 - 5PM Spend the afternoon with Hilary to learn her life-changing techniques, understand your own features and get more confident doing your makeup your way. You asked for Newcastle. This one’s for you. 🎟️ Tickets: $135
🤎 Includes $50 Holme Beauty product credit to shop on the day
🎁 First 50 tickets sold receive a Holme goodie bag worth $100 TICKETS ARE LIVE NOW. Tag your Newcastle girls, grab a ticket for your bestie. We’ll see you back in Newcastle. 🤎

Its all in the feels ☁️ Products used: Base primer - burst Brush no.4 Base primer - boom Brush no. 5 & 4 Soft set eye primer - Sienna Brush no. 9 Loyal lash mascara - brown Alignment lip liner - Turia Stay glaze - Emma Abundant brow set Empowder duette - light / medium

BRISBANE. WE HAVE A QUESTION FOR YOU. How many of you are ready to #BACKYOURBEAUTY? We’re bringing Back to Basics to Brisbane on Saturday 14 March, and after seeing how much love Queensland has shown Holme over the years, we have a feeling this one could be pretty special. Could Brisbane be one of our biggest classes of the tour? BACK TO BASICS: LIVE & LOCAL
📅 Saturday 13 March, 1 - 5PM Spend the afternoon with Hilary to learn her life-changing techniques, understand your own features and get more confident doing your makeup your way. 🎟️ Tickets: $135
🤎 Includes $50 Holme Beauty product credit to shop on the day
🎁 First 50 tickets sold receive a Holme goodie bag worth $100 And a little warning for the goodie bag girls...the first 50 Geelong goodie bags disappeared in just 12 hours. BRISBANE, WE CAN’T WAIT TO SEE YOU! Tag your girls, send this to the group chat and tell us who you’re bringing. 🤎

GOLD COAST, WE’RE COMING BACK 🏖️ We’ve already had a little taste of the Gold Coast, and let’s just say... we’ve been looking forward to coming back. Queensland has always been such a loyal part of our Holme community, and after meeting so many of you on our last national tour, we couldn’t leave the Gold Coast off this one. BACK TO BASICS: LIVE & LOCAL
 📅 Friday 12 March, 1 - 5PM Join Hilary for a one-of-a-kind masterclass that celebrates fun, creativity, & self-expression. This hands-on session will help you create a unique look using products you already own - so you’ll leave confident and ready to #backyourbeauty. Whether you’re a long-time Holme girl or just finding us, come spend the afternoon learning, playing and getting to know your own face a little better. 🎟️ Tickets: $135
 🤎 Includes $50 Holme Beauty product credit to shop on the day
 🎁 First 50 tickets sold receive a Holme goodie bag worth $100 GOLD COAST, TICKETS ARE LIVE NOW. Tag your Gold Coast girls. We’ll see you in the sunshine. 🤎

PERTH, WE’RE COMING BACK TO THE WEST 🌅 We’ve been over to Perth before and the response was something special. So when we decided to take Back to Basics on the road again, we knew we had to come back. But now we’re wondering... Could our biggest Holme community actually be in the west?  BACK TO BASICS: LIVE & LOCAL
📅 Friday 26 February, 1 - 5PM An afternoon with Hilary and the Holme Beauty team, learning the techniques behind doing your own makeup, understanding your features and making your makeup work for you. No matter where you are on your makeup journey, this is about understanding your face, your features and creating makeup that works for you. 🎟️ Tickets: $135
🤎 Includes $50 Holme Beauty product credit to shop on the day
🎁 First 50 tickets sold receive a Holme goodie bag worth $100 Tag your Perth girls. Send this to your Holme Beauty loving crew. We can’t wait to be back on the west coast. 🤎

The secret to a glowy base? Start with the skin ✨ Our Base Primer is made to create that fresh, hydrated feeling before foundation and concealer go on, helping your makeup sit beautifully and blend seamlessly. Whether you’re keeping it light or building a full face, it’s the step that makes everything feel a little more effortless. Prep your skin, then let your makeup do the rest. 🤎

HOBART WE’RE COMING, FINALLY! Okay Tasmania, this one’s for you. We’ve never brought a Holme Beauty masterclass to Hobart before, so we’re very excited to be heading down for the first time and finally meeting the community on the other side of Bass Strait. BACK TO BASICS: LIVE & LOCAL
📅 Friday 12 February, 1 - 5PM Spend an afternoon with Hilary and the Holme Beauty team learning how to understand your features, apply to your preferences and make your makeup look and last exactly how you like. If you’ve been waiting for us to make our way down to Tasmania, this is your chance to join us. Tag your Hobart girls. Invite someone who’s never heard of Holme. We can’t wait to meet our Tasmanian Holme community. 🎟️ Tickets: $135
🤎 Includes $50 Holme Beauty product credit to shop on the day
🎁 First 50 tickets sold receive a Holme goodie bag worth $100 HOBART, TICKETS ARE LIVE NOW 🤎

A little glow-up with just two products 🤎 We love seeing @itsmarisarobinson create her glowing complexion with just Base Primer in Bang and Hytride Flex Concealer. Thank you, Marisa, for such a beautiful review and for sharing why you love Holme Beauty. It means so much to us.

ADELAIDE, WE’RE COMING BACK 🤎 Last time we came to Adelaide, we had one of our most beautiful masterclasses yet. We can’t wait to come back, meet more of you and bring Back to Basics to the Adelaide community once again. BACK TO BASICS: LIVE & LOCAL
 📅 Friday 29 January, 1 - 5PM An afternoon with Hilary and the Holme Beauty team, learning the techniques behind doing your own makeup, understanding your features and making your makeup work for you. And Geelong? You set the pace. The first 50 Geelong goodie bags were snapped up in just 12 hours. So Adelaide, we want to know, will you be our biggest HB community yet? 🎟️ Tickets: $135
 🤎 Includes $50 Holme Beauty product credit to shop on the day
 🎁 First 50 tickets sold receive a Holme goodie bag worth $100 ADELAIDE, TICKETS ARE LIVE NOW Tag your Adelaide girls. Send this to your makeup-loving crew. Let’s see what Adelaide can do.

BACK TO BASICS: LIVE & LOCAL IS HERE! After selling out our Melbourne Masterclass Spectacular in just 48 hours with 500 attendees, we’re bringing our renowned Back to Basic's Masterclass program nationwide, once more! This event isn't just customised makeup education, this is a community event that brings all that Holme Beauty has to offer to you. Over the coming days we will announce a new city, at 6PM.

First stop: Geelong, Friday December 11th.

Simply bring your makeup setup and Hilary will teach you her life changing makeup techniques, starting with the basics: how to know your features, how to apply to your makeup preferences and how to ensure your makeup looks and lasts exactly how you like. 🎟️ Tickets: $135
🤎 Includes $50 Holme Beauty product credit, redeemable on the day
🎁 First 50 tickets sold in each location receive a complimentary Holme goodie bag worth $100
💄 Normally $295, this is your chance to experience 3 hours of Hilary’s teachings for $135 And we want to know... WHICH CITY WILL BRING THE BIGGEST HOLME CROWD? Makeup is the conduit of connection for many women, tag your makeup-loving friends, send this to your Geelong girls and get your crew together. GEELONG, TICKETS ARE LIVE NOW → And if your city isn't announced yet, keep telling us where you want us to come. We’re listening, and more cities may be added based on demand. 🤎

Cool vs warm under-eye concealer 🤎 It’s all in the undertone. Two undertones, two different finishes  but which one do you prefer for under-eye brightness?  Cool or warm? Let us know below. And if you are needing one on one support from us here at Holme on the right shade for you, simply reach out on our chat function on the website.

The secret to a great eyeshadow base? Soft Set Eye Primer. @strictlysal starts with Soft Set Eye Primer in Sienna, creating a smooth, velvety base before creating this gorgeous rosy look using The One Eyeshadow Palette. Rich colour, smooth application and a base that helps it all stay put.

Been thinking about trying a new Stay Glaze shade? Hilary’s tried all seven shades to help you see how they look on the lips, and hopefully make choosing your next one a little easier. From soft nudes and everyday pinks to berry, brown and red, there’s a shade for every mood. Which one are you trying next? Shop Stay Glaze at holmebeauty.com

Soft, sculpted and effortlessly beautiful. 🤎 @Paint By Brock works his magic on @yasbrito, bringing together softly defined eyes, luminous skin and a glossy, understated finish. A beautiful reminder of what happens when artistry meets the right products. Created using Holme Beauty Brow Pencil, The One Shadow Palette and Golden Hour Glow Setting Spray.

It's good morning to you, from the start. We’re looking forward to saying good morning to our new shareholders very soon. A new chapter for Holme is beginning, and we can’t wait to share what’s next with you. See you soon. 🤎

This raise means so much to us at Holme. It's about bringing the heart of what we do, and who we do it for, into our next chapter of growth. We'd love for YOU to be part of that journey to join us as a shareholder and help shape the future of Holme, together.

Every Holme product box features Braille, with separate markings to identify both the product and shade. We do it across our entire range, because it’s simple for us to include, and it makes a real difference to someone else. Accessibility isn’t an add-on at Holme. It’s part of how we design.

We're almost at 4,000 reviews 🤍 Real reviews from real Holme customers. No bots. No fake reviews. Just your honest experiences with the products you love. We’re just 60 reviews away from hitting this pretty big Holme milestone, and we’d love your help getting there. If you’ve purchased a Holme product, leave a review on our website and, as a little thank you, we’ll send you a $30 coupon to spend at Holme.* Your reviews help others find their Holme favourites, and help us keep making products you love. 60 more to go. Let’s get there together. *Terms & conditions apply.

The wait was worth it. Empowder returns in a brand-new square luxury compact, thoughtfully redesigned for a more ergonomic and accessible experience. Inside? The exact same formula. All 13g of it, as always- because you know we fill big like that. Available now, tap to shop.

Off the back of our discussion on why accessibility maters for our customers and us, here is Hilary's full video explaining how and why Holme Beauty is dedicated to accessibility 🤎

Because beauty should be accessible to everyone, because they have the right to feel good. We include Braille on our packaging so that customers who are blind or vision impaired can identify their products independently, without needing to rely on someone else. We asked @janey_britt to share what accessibility means to her as a member of our disabled community, and @hilaryholmesmakeup to share why it matters for brands to show up and make accessibility part of the process. Thank you Janey for showing us what inclusive beauty can look like. 🤍

The base that does the most ✨ 887 organic reviews. 4.9 stars. One very loved primer. Meet the Holme Base Primer — your first step to a smoother, glowier, longer-lasting makeup look. 🤍 Boosts makeup wear 🤍 Wear it solo or under makeup 🤍 Gives skin a radiant, complexion-boosting glow 🤍 Supports the skin barrier 🤍 Hydrates as you go Your makeup bag called. It wants its favourite base back. Shop Holme Base Primer via the link in bio.

After months of winter, skin can use a little reminding that brighter days are coming. Our best-selling Base Primer gives skin a sheer, tinted glow while skin-loving actives including Niacinamide, Kakadu Plum and Jojoba Oil work beneath the makeup to hydrate, smooth and support a more radiant-looking complexion. Spring, we're ready for you.

With less than two weeks left for Winter, we are leaning into your energy. And we feel you need some lovin to send Winter off in the way we wish to feel in the warmer months, with vibrancy! ✨ To kick us off please enjoy FREE SHIPPING FOR 48 HOURS at Holme ✨ Saving you lots on your cart value and ensuring you get your favourites, try Abundant Brows or the upgraded Empowder Duette. ✨ Only until Friday lunch at holmebeauty.com ✨ T&Cs Apply. #beautytok

Have different brows? That’s normal! But here’s a little tutorial for creating balance.