imogene + willie (@imogeneandwillie)

come take a tour of 2601 12th ave south — our flagship store housed inside the old granny white service station in the heart of nashville 🌿⛪🌿

john prine 💌 for the past few years, we’ve been extremely honored by the opportunity to pay homage to the one and only John Prine with the yearly release of a limited edition t-shirt — one made in support of John’s The Hello in There Foundation. this year’s release feels particularly special, as it coincides with what would have been John’s 80th birthday, as well as a weekend celebrating his life and legacy in his former home of Chicago. with that in mind, we wanted to draw inspiration from his life in the Windy City — tapping into his time as a postman, where he would write songs as he delivered mail by day and perform his music at open mics by night.

coming soon. @Wrangler 09.26.26

made by matt: volume no. 21 🖌️ coming soon. ( + sign up for first dibs via our link in bio )

love fades 👖a killer collection of reconstructed jeans brought back to life through our denim recycling program. ( + link in bio )

sun’s out, doors up 🌞

a sneak peek at the process behind our upcoming collaboration with our friends over at @Weiss Watch Company manufactured and assembled by hand right in our backyard just miles away from our shop here in nashville, tn. stay tuned 👀

a look at what goes into a package when you order from us -- using all recyclable or recycled materials, right down to the denim ties repurposed from our sewing room. ⁠ ⁠ no plastic, no waste, done our way. 💙

a look inside our tailor shop as our head tailor, tiffani walks us through a repair on a well-loved pair of jeans 👖 vol. 4 everything we make, we make with a lot of pride. we want to make sure that not only do our jeans fit you perfectly, but that they last you a long, long time. that's why our tailor shop offers complimentary hemming on all of our pants, free repairs on wear and tear for the first year of your jeans, and hardware replacements (buttons, zippers, rivets, belt loops) for the life of your denim. whether you live in nashville, austin, or hundreds of miles away, we've got you covered.

vintage jewelry vol. 3 ➕ a sneak peak at this weekends one of a kind drop with our vintage jewelry buyer, aaron.

you have questions, we have answers 👖 catching up with the nashville i+w shop crew & answering some common denim questions.

one-of-a-kind vintage klein bags -- hand-painted by matt in the i+w studio as part of this weekend's drop.   stay tuned 👀

walk with us through our in-house print shop 🎨 where we handle everything from ideation, to test prints, all the way to small batch graphic execution.

checking in with the nashville i+w  shop crew to see what they've been wearing recently 👖

how to measure 📏 we know how hard it can be to find the right jean online, and knowing how to measure your pants is an important step in finding your perfect fit on the first try.   today, macon at our nashville shop walks us through what you’ll need and a few key measurements on a pair of jeans. and if you have any questions, our CX team is always available via chat, text, phone, or virtual appointment to make sure you end up in something you love.

THE I+W PINEWOOD DERBY 🏁 what a blast. huge props to everyone who took the time to build out a derby car and race, as well as those who came out to show support for this i+w tradition. thanks to our hosts @dustyslay & the good folks over at @wnxpnashville for keeping us laughing, @badluckburgerclub for the grub, Good People Brewing Company, @liquiddeath, & Best Day Brewing for making sure drinks were flowing — and a special thank you to @redbull for keeping the energy high all night long. CAN’T WAIT FOR NEXT YEAR 🏆

a peek behind the curtain 🪡 come take a tour of the imogene + willie tailor shop with our head tailor tiffani as they walk us through what they do and show us a few of their favorite machines.

film photography vol. 2 📸 it slows us down, brings us pause, and helps make every shot more intentional. today, we sat down with our photo team to talk through film and some of the cameras they've used to both capture and create.

the denim wear test team 👖 before a new jean goes out into the world, a member of our team takes the time to wear them day in and day out in order to see exactly how the pant evolves over time. we grabbed jared from our warehouse crew to talk about his hardworking 3 year old pair of rigid denim hencyes.

american made selvedge denim 🇺🇸 we recently took a trip down to georgia to see our friends at @mvmills and their newly acquired draper looms, and damn, are we excited about what they’re cooking up.

nashville shop vibes 🌿⛪️🌿

a look inside our tailor shop as our head tailor, tiffani repairs a well-loved pair of jeans 👖 vol. 3 everything we make, we make with a lot of pride. we want to make sure that not only do our jeans fit you perfectly, but that they last you a long, long time. that's why our tailor shop offers complimentary hemming on all of our pants, free repairs on wear and tear for the first year of your jeans, and hardware replacements (buttons, zippers, rivets, belt loops) for the life of your denim. whether you live in nashville, austin, or hundreds of miles away, we've got you covered. ✔️

film photography: it slows us down, brings us pause, and helps make every shot more intentional :camera_with_flash: today, we sat down with our photo team to talk through our film photography process and why it makes a difference in the long run.

file under: process 🌵

vintage jewelry vol. 2 ➕ come take a closer look at some of the one of a kind pieces in our nashville shop with our vintage jewelry buyer, aaron.

three newcomers to our lineup of graphics 🍒 each printed on our vintage-inspired, classic-fitting women's crew -- slightly cropped for a more modern, flattering fit.

what the i+w crew has been wearing recently 👖

madras -- behind the scenes on super 8 ☀️📽️

we grabbed a few members of the i+w crew for a closer look at their well loved and faded jeans 👖 our favorite part of selvedge denim is how it grows in character with time and circumstance -- results that are completely unique based on how they're worn and washed.

st. christopher, protect us 🌊 come take a closer look at some of the one of a kind pieces in our nashville shop with our vintage jewelry buyer, aaron.