Janelle Copeland (@janellecopeland)

Last but not least, I wanna thank ME! 💅🏻 #businessowner #womeninbusiness #femaleentrepreneur

Where my angels at??? 🪽✨🤍 #smallbusinessowner #bakersofınstagram #bakersofig #bakeryowner #vsfs

Some girls go shopping. Other girls bake cupcakes. We don’t judge 💅🏻 🧁 Where my BAKER girlies at??? #baking #baker #bakerylife

You could say I did it for the plot… BUT really, I did it for a few reasons… 👇 1. Pricing is the #1 problem for bakers! And I can talk about pricing all day every day, BUT my reach is limited! I wanted to help the ENTIRE industry on a LARGER scale! 2. I got tired of watching talented bakers work…

The costs just keep COSTING 😩 #bakerlife #bakery #bakerylife #bakeryowner #bakersoftiktok

🫠🫠🫠🫠🫠 #bakerylife #bakeryowner #nightmare #businessowner

You deserve to still love the thing you turned into a business.💕 Happy Friday! 😘@janellecopeland #bakerybusiness #smallbusinessowner #bakeryowner #cakebusiness #womenownedbusiness

In case you lost the plot… You’re not JUST charging for butter, sugar, flour, and eggs… You SHOULD be charging for ALL that…in ADDITION to your time, talent, labor, overhead, packaging, and PROFIT. This is business, sis. Not a bake sale! 👏🏼 And it’s time you remember that! Xo, Janelle Link in bio…

Listen… 🗣️ I’m ALL for doing things you love. But just because you “love” baking doesn’t mean you should PURPOSELY undercharge and call it a business. 🤷🏼‍♀️ That’s not a business, sis. That’s called a HOBBY. And I have a SH*T ton of them! 😂 This may be controversial, but I don’t subscribe to the…

If you’re new here, hi. 👋🏼 I’m Janelle. But for a VERY long time, people knew me as The Cake Mama. And that name came with a CRAZY ass story! In 2009, my husband and I BOTH lost our 6-figure corporate jobs. We had three kids. We filed for bankruptcy. We almost lost everything. And somewhere in…

Link in bio and maybe you’ll get some tea… or maybe you won’t 😜 Meet Costli! #bakerytiktok #bakersoftiktok #pricingproducts #pricing

10/10 highly recommend🤣😫 Starting another business (for the 3rd time) is not for the faint of heart. But, if you’re crazy, you’re crazy. What can I say💁🏻‍♀️😂 #startup #startingabusiness #businessowner #womeninbusiness

There are lots of things that are creating challenges for small businesses right now… but not every business closing is due to the economy. I know a lot of business owners who have been in business for over 10 years who have been THINKING about closing, selling or walking away for several years…

‼️It’s here: meet COSTLI🥳 The doors are open for a limited amount of FOUNDING MEMBERS! Comment COSTLI below for more details! 😘 @janellecopeland x @costli.ai Shoutout to @queensleeappetit for the beautiful cupcake!😍 #bakingbusiness #pricing #tips #bakersoftiktok #bakerybusiness

SPOILER: I’m not making you do this to manage it all if a spreadsheet! Stay with me because tomorrow that spreadsheet becomes MAGIC!✨ This is the step that most skip! But if you wanna start pricing with confidence, do the work! Head over to IG and comment “PROFIT” for a workbook to help you get…

Unpopular opinion: 👉🏽If ORGANIZATION is a struggle for you, you’ll struggle with PRICING until you fix it!💁🏻‍♀️ (don’t 🔫 the messenger, these are just facts) Who’s with me for day 3!?🤗 #bakingbusiness #pricing #tips #bakersoftiktok

👉🏽Day 2 of the 10-Day ProfitABLE Menu Challenge (because there are only 94 days left in 2026, and we’re not trying to bring bad pricing habits into the new year!⏳) 👉🏽Today’s assignment: go through every product on yesterday’s list and write down every single recipe it takes to make it. Batter…

😓POV: PRICING is your biggest issue!😰 Friends, there’s 95 days left in 2026!😳 👉🏽If your business is still giving “busy” but not “paid” 💸, give me 10 days to help you price your entire menu, down to the penny!💃🏾 Imagine your whole menu organized and priced for PROFIT before the year ends!🤯 day 1…

Respectfully, if you’re losing money every time you sell something, MORE customers don’t solve the problem. They just AMPLIFY it. AKA you lose money FASTER. 🤷🏼‍♀️ Don’t shoot the messenger; I’m just trying to make sure y’all are aware cause social media is a crazy place with TONS of horrible…

Some of y’all are still trying to win people’s approval with your PRICES… and I need you to STOP. 🤦‍♀️ Charging less won’t make someone respect you more. It won’t make them VALUE what you do. It won’t guarantee that they patronize your business. And it DEFINITELY won’t make your business more…

You’re NEVER too late friend! 💖 In fact, you’re probably doing a HELLUVA lot better than you think! 😘 Sending you tons of love & encouragement on this Monday! Xo, Janelle #motivational #encoragement #businessowner #smallbusinessowner

Day 5: I finally built the thing I couldn’t afford to hire😅 Meet Costli! 💕 #bakingbusiness #bakery #bakerybusiness #bakersoftiktok #pricing

Day 4: LFG!🙌🏽 Who’s ready?🥳 #BakingBusiness #bakery #pricing #pricingstrategy #bakersoftiktok

When you ask me to make a cake… you’re asking for a whole lot more than just cake. You’re asking me to INVEST my time, talent, and skill. And time has a COST! If you pay yourself: $11/hr = $128.26 $15/hr = $174.90 $18/hr = $209.88 $20/hr = $233.20 $25/hr = $291.50 And friend… that’s LABOR ALONE…

Day 3: $150k + a garage fridge and pure delusion. Sis, always chose delusion!😅 #smallbusiness #startup #startingover #startingoveragain #smallbusinessowner

Day 2: Turns out there’s no convenient time to be broke AND ambitious😭🤣 #startingover #startingoveragain #womeninbusiness #smallbusinessowner

Day 1 of starting over. This is for my PERFECTIONISTS. (Because WE are the problem)😅 #startingoveragain #startingover #perfectionism #smallbusinessowner

I guess today wasn’t the day🤷🏻‍♀️😂 I’m a new #dogmom y’all!🙈🐶Part 1 coming… #smallbusinessowner #startingoveragain #womeninbusiness #startingover

Sometimes the more answers we get, the less we move. Thoughts??🤔 #confessions #businessowner #womeninbusiness

Just a friendly little PSA for my people in the back… 📣😂 Your customers don’t get to decide what your products should cost based on what THEY can afford. Your prices need to make sense for YOUR business. Your costs. Your time. Your profit. PERIOD. 👏🏼 And if that price doesn’t work for someone?…