@jason_swet

Combining different subjects into one image can make an idea even more powerful. That’s the power of this technique we can call semantic compounding. In this Land Rover ad, passport stamps form the shape of the Defender, bringing the idea of travel and adventure into the car itself. Remove the…

A year later, this music video from Rosalía feels even more relevant. What do we lose when we skip the process?

I’m speaking at Adobe MAX?! Not gonna lie my hands are sweating just thinking about all this! But I’m so excited to be attending Adobe MAX again, this time as a speaker??! So crazy. This post isn’t sponsored or commissioned btw. I just want to see as many of you at my session as possible, so doing…

3 visual techniques you should have in your toolbox the next time you’re stuck on how to translate a message or idea. There’s no silver bullet. Sometimes the best are combinations. Other times, a singular technique speaks more clearly. Im hunting down the best of modern art direction. have you…

I’m developing a taxonomy of visuals that connects images through the techniques and ideas behind them. I think we all want to understand the thinking behind the references we collect, and how we can apply those ideas to our own work. How can we give an image more meaning? How can we translate an…

Three visual techniques to try in your next project. Which one would you use?

Have you seen these techniques used in any creative work recently?

Full video on the YT channel 📺

Let’s find a visual solution that actually rewards the viewer’s attention… What visual techniques should we explore next? Been seeing this format a lot in the design space. Thought I’d play with the format in the art direction world… what do you think?

We are diving into art direction “ingredients” in the latest YouTube video… If 1-3minute reels are too short, go check out the YouTube channel 📺

The world needs more Szilveszter Makó 👑 What art direction should we dissect next?

Taste, goût, vkus, gusto, Geschmack, ög, gosto, smaak, aji，品味. This is episode 5 (the season 1 finale!) of my series The Theory of Taste. We pushed the meaning of “taste” to its limits. Now its time to take action with another creative sense Should we explore a Season 2??

Whose taste are you creating work for? Follow along as we push the metaphor or taste and the semantics of what it means to “have” taste.

How do you become visually fluent? Let’s talk about it. This is episode 3 of The Theory of Taste, where we push the metaphor of taste as far as possible and explore the big question: is taste really your greatest advantage?

Is “taste” really an advantage if you can’t articulate it?

Follow along as we ask: is TASTE truly the advantage everyone claims it to be?

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I have 2 questions: 1. Do you agree? 2. Who are the content/personal brand “Creative Directors” who deserve the spotlight? (Admittedly, Im mostly seeing white dudes. Would love to be more aware of the women, black or brown creatives in this specific space)

This one felt special. A whole museum dedicated to VISUAL STORYTELLING. I never could’ve imagined this journey of creating videos obsessing over visuals would lead me here… Thanks @Meta Glasses and @Lucas Museum of Narrative Art for the experience. I’m so excited for everyone to enjoy this. I’ll…

How does the language of art direction translate to the language of business? For most creatives, a spreadsheet full of marketing data is a different language. But when you work on big brands, you share the same tools as the business side. Microsoft Copilot in Excel helps me bridge those two…

Even the most trivial visual trends have a reason for existing… what other visual trends are you seeing on social? Let’s dissect it together 🤝

Episode 1 of THE IMAGE MAKERS: David Hockney Pour one out for this legend and let’s appreciate the mind behind one of the most recognizable visual techniques, inspiring countless modern campaigns and art. Curious if you’ve seen his influence in other creative works?

When it comes to @apple’s image and brand, I’ve learned that EVERYTHING is intentional. They’ll produce multi-million dollar commercials that never see the light of day just because their image matters to them that much. To them, things don’t just get left on the cutting room floor, they’ll leave…

HOW TO ACHIEVE VISUAL TENSION… this is a glimpse inside my program NEXT Art Director. And this spec project by @c.nn_r was executed in less than 30 days from insight to final execution all while working full time and taking my classes. @ARC'TERYX should hire him and run with this. What do you want…

The often misunderstood visual world of art direction…

Who are the visionaries behind the most captivating images? and what can we learn from them? That's what I'm exploring in this new series called "The Image Makers". This episode explores a series of photography by Akihiko Miyoshi. The images almost feel digital, even though they were completely…

Do these changes excite you or scare you? I find myself more optimistic than ever about art direction, despite the ad industry seeing so many layoffs. I’m optimistic because the role is expanding. Doors keep opening in social and creator businesses for art direction. Brands keep hiring in-house…

The nuance that I don’t do a great job expressing here though is whether “anti-AI” energy is more impactful than just being “pro-human”. It might sound like one and the same, but to me this example from @Puresport doesnt need any mention of AI. That’s not what makes something impressive…

The photographer that broke photography... Lately I've been obsessed with Hockney Joiners, a technique where you piece together a scene with separate photographs taken from different vantage points and moments in time. The very point of the technique is they aren't seamless. You experience a scene…

Have we fallen out of love? Admittedly I haven’t seen the latest Spider-Man and reaaaally crossing my fingers it rekindles that fire for me. But as for the ensemble interconnected stories, I’ve kinda lost all desire for it… womp womp How bout you?