LEVI'S (@levis)

an exclusive look behind the episode behind the team behind your favorite jeans

ever wondered how your Levi’s jeans come ready with that lived-in look? In this episode of The Eureka Lab, our innovation team shows off how they create those distinctive denim marks

it’s all but a jean within a jean

everyone had a hand on this butt

how we made the largest pair of Levi’s ever built 🧵👀

talk about a texas-sized fit check

@DREYA we’ve been collecting them

we are so back @San Francisco 49ers

the Big Tex is back

the low & loose lineup for fall

Levi's® x The Smashing Pumpkins. Now available on Levi.com and select stores.

getting Big Tex’s jeans out for delivery, the Texas way

somewhere between touching grass and on my way.

summer’s not over until the last vacation pic has been posted

the jorts council has decided your fate

this is your sign. secure the vacation outfits and text them rn

the summer rotation

not our place, but we know our way around

don’t even worry about it, this is a neutral

who’s coming with

a little this, a lot of that. it’s that kind of summer

One @Shai Gilgeous-Alexander wasn’t enough. So we made a whole team.

We can’t get enough of @ROSÉ. So we made hundreds.

@Shai Gilgeous-Alexander makes prep pieces feel fresh with every unexpected move. Put-together tops over worn-in washes. Loose, then looser.

A pattern on a pattern, a shirt around the waist, an extra jacket. Or two. @ROSÉ approaches prep with a loose attitude.

Classic yet edgy. Prep, loosened. @ROSÉ doesn’t pick one thing over the other. She’s just both.

Polished above, baggy below. Contrast over control. @Shai Gilgeous-Alexander embraces prep with a looser attitude.

The farm came to the city. Levi's x Sky High Farm Goods bring together two worlds that have always been connected: the land where our clothes begin and the cities where we wear them. Launching July 25, 2026, on levi.com, skyhighfarmgoods.com, and at our New York City Farmers Market pop-up on Bond Street from 11 AM–5 PM ET.

letting destiny decide

This summer, we took to the streets to celebrate love, community, and pride all over the world. @CHACHATheclub