Living Proof, Inc. (@livingproofinc)

Well, this is it guys. Meet our limited-edition Frosted Fig Dry Shampoo ❄️ #LivingProof #FigScent #WinterFragrance

Meet our new Sheer Clean Dry Shampoo Mist – powered by 10+ years of dry shampoo expertise and innovation. A clean that looks invisible and feels weightless. This fast-drying, non-aerosol dry shampoo is powered by our Micellar Bi-phase Cleansing System to absorb oil, sweat, and odor. Leaving hair looking and feeling clean, with a 100% invisible finish. This is dry shampoo, reimagined. If you can see it, it’s not ours. #LivingProof #SheerCleanDryShampooMist #NonAerosolDryShampoo

We were built on the belief that haircare should be more than surface-level. It should show up, perform as promised, and make a measurable difference where it matters most — in everyday life. Consider this our reclamation: a return to rigor, purpose, and results. From our roots, to yours. #LivingProof #HairScience #ScienceBackedHaircare

CASTING CALL. You still have time to apply for the opportunity to be chosen for our next campaign shoot. Here’s what to know: ​ ​ Who and where: 18+ and in the NYC area ​ ​ What the selected participants will need to do: Attend a one-day professional shoot that will include professional hair styling, filming content, and filming a testimonial speaking to the camera. ​ ​ What you’ll receive: Compensation of $500 worth of Living Proof product. Local travel to/from shoot covered. 2x meals provided on shoot day. ​ ​ Note: Selection is not guaranteed. ​ ​ To apply: Film a 1–2 minute video walking us through your hair routine: how you care for it, how you style it, and anything in between. Include a short write-up, and your social handle to [email protected] . Applicants must fill out the survey linked in bio.​ ​ Visit link in bio to view full terms and conditions. #LivingProof #NYCCastingCall #OpenCastingCall

Warm, cozy, and the perfect scent for autumn 🍂 #LivingProof #FallThemedFragrance #FigFragrance

Lysée NYC Fig Tart meets our Frosted Fig Dry Shampoo. We loved partnering with Lysée to bring these limited edition fig essentials to you!​ If you couldn't make it, let us know where we should pop up next.​ #LivingProof #LyseeNYC #NYCPopUp

A little frost, with a touch of warmth.​ Frosted Fig Dry Shampoo brings a cozy holiday scent to the coldest days of the season. Find this limited-edition essential at @Ulta Beauty before it's gone for good.​ #LivingProof #NewAtUltaBeauty #HolidayWishlist

Essentials in hand. #LivingProof #LyseeNYC #GettingRobbedBut​

CASTING CALL. Could you be the next big thing in hair? We’re looking for NYC-area people who struggle with fine hair that falls flat and want to try a new product (that’s not yet available to purchase). ​ Think you’re a fit? Here’s what to know:​ Who and where: 18+ and in the NYC area​ What the selected participants will need to do: Attend a one-day professional shoot that will include professional hair styling, filming content, and filming a testimonial speaking to the camera.​ What you’ll receive: Compensation of $500 worth of Living Proof product. Local travel to/from shoot covered. 2x meals provided on shoot day.​ Note: Selection is not guaranteed.​ To apply: Film a 1–2 minute video walking us through your hair routine: how you care for it, how you style it, and anything in between. Include a short write-up, and your social handle to [email protected]​. Applicants must fill out the survey linked in bio. Visit link in bio to view full terms and conditions. #LivingProof #CastingCall #OpenCastingCall #NYCCastingCall​

If you stay ready, you never have to get ready. Tomorrow only, we're partnering with pastry boutique, Lysée NYC, to bring you all things fig. Take home a complimentary bottle of our limited-edition Frosted Fig Dry Shampoo with your purchase of Lysée's limited-edition Fig Tart. * Where: Flatiron, 44 E 21 St. NY, NY 10010 When: October 16th, 11am-2pm We'll see you there. *While supplies last #LivingProof #LyseeNYC #FirefighterMethod

Discover the world of Frosted Fig Dry Shampoo, where innovation meets a lush fragrance. Our science-backed dry shampoo cleans as well as a rinse-out shampoo for a freshly washed look and feel. Now, accompanied in a limited-edition fragrance of creamy fig, lily petals, and blonde woods. #LivingProof #FigFragrance #WinterFragrance

NYC, this is your chance! Earlier today, we placed some of our holiday sets out in the city for you to find. Not in the city? Shop our holiday collection on livingproof.com #LivingProof #NYC #HolidayGifting

Your holiday shopping list just got a whole lot easier. Meet the Living Proof holiday kits - because there’s a kit for every hair type, routine, and person on your list. #LivingProof #HolidayGifts #GiftGuide

❄️​ GIVEAWAY ❄️​ It's officially getting colder, and we're ready to cozy up. We've partnered up with @Brooklyncandlestudio and @Lola Blankets to curate the perfect cold-weather bundle for you, including our new limited-edition Frosted Fig Dry Shampoo, Brooklyn Candle Studio's Santorini fig scented collection, and Lola Blanket's luxurious Vintage Violet blanket.​ ​ Prizes:​ Living Proof: NEW limited-edition Frosted Fig Dry Shampoo (6), Sheer Clean Dry Shampoo Mist (2), Perfect hair Day™ Dry Shampoo (1), Advanced Clean Dry Shampoo (1), Heat Styling Spray, and Flex Hairspray​ Brooklyn Candle Studio: Santorini Classic 2-Wick Candle, Santorini Reed Diffuser, Santorini Hand + Body Wash and a $200 e-gift card​ Lola Blankets: Lola Original Vintage Violet in large​ ​ How to enter:​ • Follow @livingproofinc @brooklyncandlestudio @lolablankets​ • Like this post​ • Comment what you're most excited for this cozy season​ ​ NO PURCHASE NECESSARY. Open to US only, must be 18+. Begins 10/9/26 at 10 AM PT and ends on 10/12/26 at 11:59 p.m. PT. Winners will be selected randomly and contacted by the Living Proof TikTok verified account via DM. Eligibility and other restrictions apply. See official rules linked in our bio for additional details. This promotion is in no way sponsored, endorsed, administered by, or associated with TikTok. #LivingProof #BrooklynCandleStudio #LolaBlankets #Giveaway

Sheer Clean Dry Shampoo Mist stepped up to the plate. Shop this best-seller at @Sephora and Sephora at @Kohl’s #LivingProof #SheerCleanDryShampooMist #SephoraHaul

Next question, please. #LivingProof #OfficeWorkplace #HairSalon

Subtly sweet, delicately scented, and winter-ready...this is Frosted Fig Dry Shampoo brought to life.​ #LivingProof #WinterFragrance #FigScent

We took our award-winning Advanced Clean Dry Shampoo and reimagined it with a creamy, lush fig scent. ​ NEW limited-edition Frosted Fig Dry Shampoo.​ A dry shampoo scented for the season.​ #LivingProof #LimitedEdition #WinterFragrance​

Skip the wash, freeze the feeling. Meet our new limited-edition Frosted Fig Dry Shampoo. ❄️ ​ ​Warm, cozy, and perfect for winter. ​ • Cleans like a rinse-out shampoo ​ • Adds softness + shine ​ • Leaves no visible or textured residue ​ • Balances scalp's sebum levels ​ • Provides pollution protection ​ • Now in a creamy fig, delicate lily petals + warm woods scent​ Shop this winter-ready dry shampoo now at livingproof.com, @UltaBeauty, @Sephora, Sephora at @Kohl’s, @Amazon, and @SalonCentric for professionals.​ #LivingProof #FigFragrance #FallScents

Winter has never smelled this good.​ ​A luxurious blend of creamy fig, delicate lily petals and warm woods; crafted to bring a touch of holiday warmth and feel effortlessly inviting. ​ 10.1.26​ #LivingProof #LimitedEdition #WinterFragrance​

It may only be September, but we're already in our winter + holiday era. Any guesses on what we've been working on? ❄️ More coming on 10.1.2026. #LivingProof #ComingSoon #NewLaunch​

A sacrifice we're forced to make. 😢 #LivingProof #Sephora #RetailTherapy

Morning walk, iced coffee, @Sephora, repeat. #LivingProof #RetailTherapy #SephoraHaul

10+ years of dry shampoo expertise went into this invisible dry shampoo. #LivingProof #DryShampoo #SheerCleanDryShampooMist

Bringing a new innovation to life means countless hours in our testing salon with real life consumers.​ In fact, we spoke to hundreds of you and used your feedback to create Sheer Clean Dry Shampoo Mist. Why? Because we're dedicated to bringing you products that are missing from the market and your routine.​ #LivingProof #ClearDryShampoo #ScienceBackedHaircare

A dry shampoo hater working at Living Proof? Riiighhht, we'll see about that.​ #LivingProof #DryShampoo #EmployeeBTS​

Let us clarify: An effective clarifying shampoo shouldn’t strip your hair or overcompensate with conditioning agents. It should gently reset your hair to a clean slate. That’s why Clarifying Detox Shampoo was invented with a balanced approach proven to banish buildup and reveal your hair’s natural brilliance — without any of the extremes.​ For a full reset, follow up with Moisture Rescue Mask to rapidly replenish moisture levels and restore hair's natural barrier, leaving all hair types soft, silky, and smooth for transformative results that last through multiple washings.​ #LivingProof #HairReset #DetoxShampoo

Boston, we'll always make sure you have a Perfect hair Day™.​ Last week, our team headed to Newbury St. to find out exactly what summer did to your hair. Turns out, sun, salt water, heat + chlorine may have caused some damage. That's where Triple Bond Complex comes in – a weekly leave-in treatment and hair mask that makes hair 8x stronger* + more resistant to future damage while adding softness, smoothness + shine.​ *Against grooming breakage vs untreated​ #LivingProof #Boston #SummerHairDamage

Summer's not over yet. ​ Our limited-edition Sun-kissed Pear Dry Shampoo captures the feeling of long summer days. Every spritz is warm light, salt air, and that feeling of being alive. ​ • Cleans like a rinse-out shampoo​ • Adds softness and shine​ • Leaves no visible or textures residue​ • Balances scalp's sebum levels​ • Provides pollution protection​ • Sun-kissed pear + breezy freesia scent​ Shop it now before it's gone.​ #LivingProof #DryShampoo #SummerScent

The US Open meets Living Proof dry shampoo. An unbeatable match.​ #LivingProof #USOpen #ClearDryShampoo