Lee Kum Kee Europe (@lkkeurope)

Fancy Spoons? Always. Just not the one you’re thinking of… 👀 Make ours extra crispy.🌶️ #SoundOutWithChilli

Sound on. Chiu Chow Chilli Crisp has something to say. 👀🔊 Can you spot the real crunch? Drop your answer in the comments - the first 10 correct guesses will each win a free jar of Chiu Chow Chilli Crisp.🌶️ Listen closely. 👀 #SoundOutWithChilli

New track just dropped. Turn it up. 🔊🌶️ Built on crunch, packed with flavour and definitely not made for playing quietly. Sound Out With Chilli. 👀 #SoundOutWithChilli

Three dishes. Three chances to make some noise. 👀🌶️ Spoon on the crunch, turn up the texture and let Chiu Chow Chilli Crisp do the talking. Which dish are you sounding out with first?👇 #SoundOutWithChilli

You weren’t meant to hear this. 🤫🌶️ There’s a word hidden in this video. Catch it, and you could be one of the few who get in. The Sensory Drop. London. November 2026. Registrations are open now. Link in bio. Stay tuned. Let the games begin. 🔊 #SoundOutWithChilli #TheSensoryDrop #LeeKumKee

When your friend’s playlist is just Chiu Chow on repeat. 👀🌶️ Crunch. Dollop. Turn it up. #SoundOutWithChilli

Volume up. Chiu Chow Chilli Crisp has something to say. 👀🔊 Crunchy, crispy and definitely not keeping quiet. Let the flavour be loud. Sound Out With Chilli.🌶️ #SoundOutWithChilli

POV: the Chiu Chow essentials go wherever you do. 👀🌶️ A squeeze of Chilli Mayo. A spoonful of Chilli Crisp. Two very different ways to turn up the flavour. Office lunch, dinner at a friend’s, meal deal on the go - wherever you’re eating, Sound Out With Chilli. 🔊🌶️ Which one are you packing first? 👇 #SoundOutWithChilli

The votes are in… and our best-dressed Chiu Chow Chilli Oil bottles have officially been crowned! After an incredible response to our Dress the Bottle competition, with so many brilliantly creative entries, it’s time to reveal your winners… 🌶️🏆 🥉 Third place: @jamiee.andrews 🥈 Second place: @beadedlilys 🥇 And taking first place… @illustrationsbyira 🎉 A huge congratulations to our winners - and a massive thank you to everyone who entered, got creative and put their own spin on our iconic Chiu Chow Chilli Oil bottle. We loved seeing every single design. And, of course, thank you to everyone who voted and helped us crown our winners... you have great taste! 😮‍💨 🔥

Fashion Week, you were a whole mood.👀🌶️ From serving looks to serving serious flavour, @londonfashionweek gave Chiu Chow Chilli Oil its moment in the spotlight. Good food, great style and plenty of spice along the way. Consider the camera roll officially full. 📸

Scan for something spicy. Go on, we know you want to.👀🌶️ No spoilers. Just one very important decision. Tomorrow is the final day to vote - make your choice count. 🗳️🔥

Forget the IT bag. We’ve got the IT jar. 👀🌶️ Chiu Chow Chilli Oil: bringing the heat to every look this Fashion Week. Get Hot Fashioned.🔥 #GetHotFashioned #LFW

Serving looks? Maybe. Serving Chiu Chow Chilli Oil? Absolutely. Fashion week, we’re ready.🔥

Day 2 at @londonfashionweek and our Chiu Chow Chilli Oil is having quite the moment.👀🌶️ Looks are being served, flavour is flowing and our #DressTheBottle Top 10 are officially on show. Got a favourite? Cast your vote via the link in bio and help decide which design goes all the way.🗳️ Choose wisely. Our bottle is counting on you.✨

Your beauty routine just got a little spicier. 🌶️ There's a new must-have turning heads this season. See you at Fashion Week. 👀 #GetHotFashioned #LFW

Your next label design is one screenshot away. 📸🌶️ Pause. Screenshot. See what fashion vibe fate picked for you. Then turn it into your very own Chiu Chow Chilli Oil label. If you needed another reason to get designing, the prizes are looking pretty good too.👀 🥇 See your design brought to life as a limited-edition Chiu Chow Chilli Oil label + a curated trip to Tokyo & Hong Kong 🥈 A trip to Milan 🥉 An exclusive dining experience for two 🎨 How to enter: • Community Entry: Email your label design to communitydesigns@lkk.com • Artist Entry: Email your design and portfolio to artistdesigns@lkk.com 📏 Label template: 80.1mm (W) × 68.5mm (H) - download via the link in our bio. Screenshot your vibe. Design your label. Get it in by 31st August. T&Cs: Open to UK residents aged 18+. Competition closes at 11:59pm BST on 31 August 2026. Full Terms & Conditions are available via the link in our bio. This promotion is in no way sponsored, endorsed, administered by or associated with TikTok. #DressTheBottle

Some BBQs need one more ingredient... 🎵🔥 From the first sizzle to the last song, we've got summer covered. Hit play on the Lee Kum Kee Sound of Summer playlist and bring big flavour and even bigger vibes to every gathering. What's the first song you're queuing?🔥 #TurnUpTheFlavour #SoundOfSummer

Caught serving looks... and chilli oil. 📸🌶️ We're giving our iconic Chiu Chow Chilli Oil label a makeover and we want your design. Whether you're sketching for fun or you're a creative by trade, there's a way to enter. Don't let your masterpiece stay in your sketchbook. Send it in for the chance to win some incredible prizes. 🎨 🎨 How to enter: • Community Entry: Email your label design to communitydesigns@lkk.com • Artist Entry: Email your design and portfolio to artistdesigns@lkk.com 📏 Label template: 80.1mm (W) × 68.5mm (H) (download via the link in our bio). Think you've got the winning design? Send it our way for the chance to win some incredible prizes. 🌶️ We can't wait to see what you create. ❤️ T&Cs: Open to UK residents aged 18+. Competition closes at 11:59pm BST on 31 August 2026. Full Terms & Conditions are available via the link in our bio. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram. #DressTheBottle

Fire up the grill. We've got the flavour covered.🔥 These Oyster Steak Skewers soak up a rich Lee Kum Kee Premium Oyster Sauce and Lee Kum Kee Premium Light Soy marinade before caramelising beautifully over the flames. This deserves a spot on your summer menu, save this for your next cookout.🙌☀️ #TurnUpTheFlavour #SoundOfSummer

Our label’s ready for a wardrobe change. Think you’re up to the job? 👀🌶️ We’re handing over our iconic Chiu Chow Chilli Oil label and giving you the chance to dress it your way. Whether you’re a casual doodler or a creative pro, we want to see what you’ve got. Plus with some incredible prizes up for grabs, now’s the time to get that design out of your head and into our inbox. 🎨✨ How to enter: • Community Entry: Send your label design to communitydesigns@lkk.com • Artist Entry: Send your design and portfolio to artistdesigns@lkk.com 📏 Label template: 80.1mm (W) × 68.5mm (H) - download via the link in our bio. Your style. Our bottle. Let’s see what you can do. 🌶️❤️ T&Cs: Open to UK residents aged 18+. Competition closes at 11:59pm BST on 31 August 2026. Full Terms & Conditions are available via the link in our bio. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram. #DressTheBottle

We've been wearing the same label for years. Time for a wardrobe change. 👀 Show us how you'd redesign our iconic Chiu Chow Chilli Oil label. 🌶️ Whether you're entering for fun or flexing your creative skills, we've got two ways to get involved. Enter as a consumer, or if you're an illustrator, designer, fashion student or emerging artist, show us what you've got. Time to turn that sketch into something special. Enter your label design for the chance to win some incredible prizes.🙌 🎨 How to enter: • Community Entry: Email your label design to [email protected] • Artist Entry: Email your design and portfolio to [email protected] 📏 Label template: 80.1mm (W) × 68.5mm (H) (download via the link in our bio). Think you've got the winning design? Send it our way for the chance to win some incredible prizes. 🌶️ We can't wait to see what you create. ❤️ T&Cs: Open to UK residents aged 18+. Competition closes at 11:59pm BST on 31 August 2026. Full Terms & Conditions are available via the link in our bio. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram. #DressTheBottle

Who's in charge of the playlist? 👀🎵 Queue up the Sound of Summer and let every BBQ, garden gathering and summer feast sound as good as it tastes. Listen via the link in our bio.🔥 #TurnUpTheFlavour #SoundOfSummer

The side dish that's about to outshine the mains.🔥 Golden, crispy halloumi coated in a sticky soy glaze made with Lee Kum Kee Premium Oyster Sauce and Lee Kum Kee Premium Light Soy Sauce that’s rich, savoury and impossible to stop picking at. Save this for your next BBQ.🎵🔥 #TurnUpTheFlavour #SoundOfSummer

The BBQ's on. The playlist should be too.🎵🔥 Turn up the flavour with the Sound of Summer playlist, made to soundtrack every BBQ, back garden feast and gathering with your favourite people. Link in bio!👆 #TurnUpTheFlavour #SoundOfSummer

There's a new bottle in town.👀🌶️ Say hello to Lee Kum Kee Chiu Chow Chilli Mayo. Creamy. Spicy. Ready to turn everyday meals into something worth talking about.😮‍💨 Go on, give your fridge an upgrade.🔥 Available now in @waitrose.🛒

The smash burger, turned up. Sweet, sticky Char Siu flavour meets a creamy Chiu Chow Chilli Mayo for a burger that's made for summer. 🔥 Char Siu-infused smash patties 🌶️ Creamy Chiu Chow Chilli Mayo 🧀 Golden toasted brioche & melted cheddar Save this recipe for your next BBQ and Turn Up The Flavour. #TurnUpTheFlavour #LeeKumKee #SmashBurger #SummerBBQ #RecipeInspiration

A good stir fry is no accident. 👀 Tell us - is the 2:1 ratio part of your cooking routine yet? ✨ Prep Time: 5 mins Cook Time: 8 mins Total Time: 13 mins Serving: 2 servings Ingredients 1 Tbsp Lee Kum Kee Premium Dark Soy Sauce 2 Tbsp Lee Kum Kee Premium Light Soy Sauce 280g Cooked Lee Kum Kee egg noodles 20g Carrot, julienned 20g Spring onion, cut into 3cm baton 20g Onion, sliced 20g Bean sprouts 1 Tbsp Wok Oil Method Heat a wok until smoking hot. Add oil and stir-fry carrot, onion, bean sprouts and spring onion until fragrant. Add egg noodles and toss well. Add Dark Soy Sauce and stir-fry for 1-2 minutes. Add Light Soy Sauce and toss until noodles is evenly coated and heated through. Serve immediately. #StirFryFormula #LeeKumKeeEurope

Me after remembering I own both bottles.✨ Two parts light. One part dark. Now that's peace of mind. 🍜💤 #LeeKumKeeEurope #StirFryFormula

Your search history called... 🔍 "How do I make the perfect stir-fry?" Turns out, the answer is simpler than you think. 🥢 #leekumkeeeurope #stirfryformula

Some people chase dreams. We're chasing the 2:1 ratio. 👀✨