MATTEO PARFUMS (@matteoparfums)

Last week the UCLA Department of Chemistry & Biochemistry asked our Founder & Perfumer, Matthew J. Sánchez (@Matthew J. Sánchez) a Chemistry & Applied Mathematics UCLA Alum ('17), to be the Special Guest Lecturer for the upper-division course Chem 147: Careers in Chemistry 👨‍🏫 In a lecture hall of faculty and 40 third-year and fourth-year upperclassmen, Matthew's 90 minute lecture, "The World of Fragrance: The Art, Science, and Business" provides: 1️⃣ An overview of Matt's journey to fragrance entrepreneurship and perfumery education 2️⃣ The Fragrance & Flavor (F&F) industry and its existing pipeline gaps and opportunities 3️⃣ The fragrance schools and educational opportunities available to start a career in F&F 4️⃣ The various creative, technical, and platform roles that exist within this "hidden" industry 5️⃣ Concluding with an immersive, olfactive activity for the undergraduate students: evaluating 2 scent briefs and their complementary fragrance mods (short for "modification", in fine fragrance "mods" are small-scale trials of a formula we develop during the creation process, tweaking it accordingly to hit the desired scent protile of that project) Everyone loved this part! 🙂‍↕️ For MATTEO PARFUMS, increasing fragrance education, career interest and awareness, and accessibility to perfumery and cosmetic sciences is a core value. No questions asked. It's with great pride and honor to give back to the same institutions and department that pours so much into us and our creative and intellectual curiosities. Thank you @UCLA for the warm invitation to educate and innovate; allowing us to plant this seed of innovation. With gratitude, thank you Dr. Alex Spokoyny (Dept. Chair, Chemistry & Biochemistry), Penny Jennings (Communications Manager), Loida De Leon (Director of Development), Isaiah Gutierrez (Events Coordinator), Dr. Danny Neuhauser (Professor), and Dr. Hung V. Pham (Professor) for letting us pour into the next generation 🌱 To our readers, followers, and fragrance community, Happy Thanksgiving 🍂 🎥 Steven Ruiz of Steve Garrix @UCLA Alumni #matteoparfums #chemistry #fragrance #perfumer #ucla

Forbes30u30 Class of 2026 🌞 Younger Matt (“Matteo”) took that leap in 2017 while working full-time at Capital One, tinkering with fragrance materials and “failing” (no real such thing) left and right in my formulas, to create MATTEO PARFUMS and I’m so glad I did. All I ever do in recent years (from 2020 to now) is take care of my dad who has Parkinson’s Disease, my mom who’s a recovering cancer survivor, and do what I can to help my brothers and parents be physically, emotionally, and financially safe, sound, and prosperous 💛 this is on top of building and scaling MATTEO PARFUMS. I’m on a mission to own America’s best-selling, number 1, fine fragrance brand of all time. Like Timothée Chalamet says (last slide), I know people don’t usually talk like that [out loud], but I really do want to be one of the greats ✍🏽 🇺🇸🥇 Will I do it? Let’s make it happen. Will you help me with this? I hope so. Thank you Forbes & F30u30. Thank you Moreno Valley & Riverside (the Inland Empire), that made me. The real work is still ahead, I’m nowhere near done yet. Back to work…🌞 — MJS Matthew J. Sánchez, Founder & Perfumer of MATTEO PARFUMS @Forbes | @Forbes Under 30 Via Forbes Under 30: “The Under 30 list has proven to be the farm league for America's next generation of business leaders with funding, revenue numbers, metrics, engagement, and potential to back it up—in fact, 46 ‘Under 30’ honorees have gone on to become Forbes billionaires…The funding and revenue numbers generated by listers have soared—and the competition has grown fiercer than ever.” #matteoparfums #forbes #forbesunder30 #fragrance #perfume

Being called ‘Iron Man’ (Matt’s favorite superhero next to Spiderman) by @UCLA wasn’t on our 2025 bingo card, but he’ll happily take the honor. “The Entrepreneurial Iron Man”, full length cover story & UCLA Profile coming September 2025. 💙 "My younger self would never have imagined I’d be doing all this because of my fire, passion, and curiosity for fragrance […] But here I am. I’m ready to fully become the Tony Stark of the Senses” — Matteo 💛 UCLA alum Matthew J. Sánchez, Perfumer & Founder/CEO of MATTEO PARFUMS narrates and illustrates the magnanimous yet idiosyncratic process behind each scent and accord, ultimately creating symphonic, fine fragrances. Via the knitted fields of art, chemistry, history, and mathematics, Matthew deciphers a strategy to unfold stories through his fragrances, activating memories and imagination across the fabric of space, culture, and time. A balance and pillar he looks forward to bolstering in the next phases of the beauty & wellness company. Aside from perfumes, Matthew, through his Iron Man-like ambitions, co-founded Eroma Health to provide scent-based earlier disease detection and health management, giving people the capability to proactively manage their health and 'live happier, longer lives through scent'. 🎥 A million and one thank you’s (gracias por todo) to Steven Ruiz of Garrix (ssgarrix.com) for directing and editing, to @UCLA Alumni, UCLA College, UCLA Mathematics, and UCLA Department of Chemistry and Biochemistry 🐻 ♻️ Creating the Scented Future, Past, and Present: MATTEO PARFUMS 💐 https://www.matteoparfums.com/shop MATTEO PARFUMS (@matteoparfums) on all social platforms—YouTube, IG, TT, X. Go Bruins! 🐻 #founder #matteoparfums #fragrance #perfume #beautytok

Perfumer & Founder, Matthew J. Sánchez (@Matthew J. Sánchez), sat down with Essence Magazine (@essence) to talk about the elephant in the room: there is no singular "Latina/o Beauty Consumer, which is a great thing!” he commented 🐘 “This actually provides opportunities to highlight multiple identities, preferences, needs, cultural nuances, and explore the future of latinidad as it pertains to Beauty across segments like fragrance, skincare, haircare, wellness, diet, makeup, and more. As Hispanic & Latin Heritage Month comes to an end, it's too common for our communities (and identity) to be flattened into one look, one experience, and one profile (you know the ones). When in reality, it is: Afro-Latina/o, Indigenous, mestiza, Caribbean, 4th generation Mexican-Americans, 1st generation Dominican-American, Japanese-Peruvians, and so many others out there 🌎” Sánchez passionately added in an earlier summary. A huge thank you and hug to editor, Desiree Johnson (@Des) for including MATTEO PARFUMS and Matthew as part of this vital conversation. We especially love being featured alongside our LIB alums like Mabel Frías (Read Fragrances), Julissa Bermudez (Républica), our curly-haired hermanas over at OCOA (hola, Nicol Cancelmo!), and Julissa Prado (fellow UCLA Bruin and Founder of Rizos Curls) ♥️🌞 #matteoparfums #afrolatina #beautyeditorial #nichefragrance #perfumetok

It’s the final countdown ⏰ Party people, we’re officially in New York for The Men’s Grooming Summit and immediately after, catching that flight to be with you all at FUMED Expo in Atlanta! The hottest indie fragrance brands all under one roof. We can’t wait to see you all. 🏙️ What: @FUMED Indie Perfume Expo 📍 Where: Pullman Yards Building 6 (225 Rogers St NE, Atlanta, GA 30317) 📆 When: Saturday, October 10 – Sunday, October 11, 2026 ⏰ Times: 10:30am–6:30pm What are you most excited to smell from us? Who do you hope to run into? P.S. for our SF Bay Area friends, we’re now permanently carried at Cottage Industry on Fillmore Street (in Pacific Heights neighborhood)! Come check us out 🌁 #matteoparfums #fumedexpo #indiefragrance #fragrancecommunity #perfumetok

We’re thrilled to share we are a Finalist for the Emerging Brand Spotlight at Beauty Connect LA. Matthew (@Matthew J. Sánchez) will be pitching MATTEO PARFUMS on stage to an audience of 1,200+ full of retailers, investors, buyers, and beauty titans on October 30, 2026 right here on home turf, Los Angeles. Thank you for choosing us Beauty Connect 💜 “The industry’s most promising brands are chosen as finalists each year for their innovation, diversity, niche positioning, and growth potential, and are actively prepared to accept investment to take their brands to the next level. The brands that get on stage this year will be the ones everyone’s talking about next year.” – @Beauty Connect LA Wish us the best luck and success. Will we see you in the crowd? About MATTEO PARFUMS 🌞 Founded in 2017 by Matthew J. Sánchez and its first scent on market in 2020, MATTEO PARFUMS is the award-winning, multicultural fine fragrance brand based in Los Angeles. Rooted in multiculturalism, whimsical elegance, and imaginative inclusivity, today the brand is sold internationally across 15 countries, with a strong direct-to-consumer (DTC) following and growing retail presence. In 2024, MATTEO PARFUMS won the L’Oréal Inclusive Beauty Fund and this year is named to the famous 2026 Forbes 30 Under 30 list. As a member of The Fragrance Foundation and American Society of Perfumers, MATTEO PARFUMS has been featured in Vogue, GQ, W Magazine, Robb Report, The New York Times, Allure, among other press, and continues to expand its reach while staying rooted in Sánchez’s original vision to be an accessible, multicultural, original fragrance house with purpose by blending, mixing, and fusing cultures and concepts to create The Frontier of Fine Fragrance™. #matteoparfums #beautyfounder #fragrance #pitch #perfumery

No better nose than Matthew J. Sánchez’s. In the words of the organizers, “Sweet heart. Strong nose.” Our Founder & Perfumer brings his A+ sniffer to Brooklyn for The Men’s Grooming Summit from @Blue Print by Adam Hurly in October 💙 He’ll join a panel discussing the new rules and playbook for emerging brand founders in fragrance, men’s beauty & wellness, and evolving habits in grooming. New York, we can’t wait to be back and see you. General tickets are at waitlist; inquire directly with Blue Print by Adam Hurly to join the list and learn more 🪒🧼💈 #matteoparfums #mensgrooming #speaker #fragrancereview #beautyfounder

If there’s just one scent you have to smell from us at @FUMED Indie Perfume Expo we say, make it this one 🌸🫐🍑🍓🍈 Porcelain Petal was recently featured in Vogue Magazine (@Vogue) as one of the perfect scents for weddings, suitable for fiancées, fiancés, brides-to-be, grooms-to-be, and couples everywhere #PorcelainPetal was named a Consumer Favorite at Paris Perfume Week 2026 for its Chinese-European fusion and soft yet powerful fruit-floral forward beauty Porcelain Petal also sold out in two days during our latest three-day Pop-Up in San Francisco (fear not! It has since been restocked)—and we’re now permanently carried in Cottage Industry on 2328 Fillmore Street in SF (@Cottage Industry • Fillmore St) And lastly, it’s the most precious, fruity-floral, powdered-amber fragrance inspired by Chinoiserie (Chinese & French fusion style, art, culture) featuring notes of Yumberry, Honeydew, Jasmine, Blueberry, Strawberry, and Peach with Nordic Angelica Root. Come find Porcelain Petal and our other scents at Fumed ATL happening October 10–11, 2026 at Pullman Yards. Ticket link is: www.fumedexpo.com/tickets 🍑 We’ll see you there! What’s the one scent of ours you just HAVE to smell? #matteoparfums #multicultural #nichefragrance #atlantaevents

Last weekend was a healthy reminder of, and sort of crystal ball for, what’s possible in the umbrella of Beauty & Wellness and our deepest appreciation to be seen as a Legacy Builder in the making with MATTEO PARFUMS. Bendecido, agradecido, y latino 🇲🇽🫶🏽 Our Founder & Perfumer, Matthew, was chosen to be part of the @Latinas In Beauty 2026 Beauty Bravura Program in partnership with @Pepperdine Graziadio Business School and soaked in so many nuggets of wisdom and inspiration, you would’ve sworn we ordered a 50pc from the drive-thru. We leave feeling very blessed, optimistic, recharged, refreshed, and empowered. It did its job. The week introduced us to so many brilliant new people from all over that want to see @Matthew J. Sánchez, see us, and see our communities win and thrive. We have ✨enormous✨ visions and goals for our company. A heartfelt thank you to the trio that makes it all happen, Emily Perez, Nadine Tapia, and Margarita Arragiada, as well as the executive team and representatives like Aurora Archer, Alicia Romero Rodriguez, Esther Aguilera, all of our panelists and special guests, and anyone we unable to tag or failing to mention but does not go unnoticed. It’s an honor. We speak for our entire cohort when we say, we’re so grateful for the last few days in Malibu. This week provided a reflection of why we believe community and relationships matter most. All it takes is 1 “yes”. 1 person to believe in your vision. 1 person to bring you to the table and catapult you. 1 “yes” ♥️ Make them count, make them genuine. #matteoparfums #fragrance #beauty #losangeles #latinos

@Perfumers Apprentice asked MATTEO PARFUMS founder & perfumer @Matthew J. Sánchez what advice he would give himself when he was first starting out in fragrance. His biggest lessons? Give people more than one way to discover your brand, know where you fit in the fragrance landscape, and use being small to your advantage. Launch with enough variety for people to find something they connect with. Be intentional about what makes your brand different. And before committing to huge MOQs, stay flexible, experiment, and learn what actually works. What advice would you give yourself when you were first starting out? #Perfumery #perfumetiktok #matteoparfums #FragranceCommunity #perfumer

Featured in @Vogue and a fruitful three-day Pop-Up in SF all in the same weekend. I feel like I must have done something really right in life 💙 I had so many friends & coworkers from my tenures at Capital One and GEICO (and of course UCLA) come to support, amplify, and buy *in addition to* the organic foot traffic and fresh new faces I met throughout the Pop-Up weekend. Unreal. It legitimately means the world ♥️ Because of you all, we sold out of Porcelain Petal (the same scent published in Vogue Beauty right before Day 1) and Ambered Petal. Who knew SF loved these scents so much!? We're already scheduled to restock @Cottage Industry • Fillmore St (our newest stockist and our first in the San Francisco Bay Area!), so fear not if you're eager to smell through our current and future scent portfolio. Then, having Porcelain Petal featured in Vogue as one of their ideal Wedding-Day fragrances (Brides-to-be, Grooms-to-be, take note 📝) prompting customers to flood in on Saturday after reading that MATTEO PARFUMS is having a pop-up in SF was a cherry on top 🍒 Being a founder is not for the faint of heart. I'm constantly at odds with many decisions that are literal life-or-death for the company. All while I'm balancing being a primary caregiver to my father dealing with Parkinson's severely right now. But I’m blessed. I've been created to be a problem solver and great one at that. All the love, I appreciate; it seriously doesn't go unnoticed. Thank you San Francisco! Thank you Bay Area! If you had it your way, where would MATTEO PARFUMS pop-up next and where should we be carried? — Matthew J. Sánchez #matteoparfums #fragrance #vogue #sanfrancisco #perfumelovers

San Francisco, we’re here! Ready for the MATTEO PARFUMS Pop-Up weekend!? Details below and on last slide ⛺️ We are happy to share we’re partnering with Kristova Wine Partners to pour a phenomenal Bulgarian Brut Rosé on Saturday, August 29th from 2–5pm & Sunday, August 30th from 3–5pm to add to the special occasion 🥂 To align with our fragrance event, the Bulgarian rosé was chosen because it’s also grown in the famous Thracian Valley (“Rose Valley”), home to a treasured Bulgarian Damascus Rose Oil (rosa damascena) we value highly in perfumery 🌹 BONUS: At the Pop-Up, you’ll receive a FREE bottle of Bulgarian Brut Rosé for every two (2x) fragrance bottles purchased. Our treat! Cheers! 🎁🇧🇬 *Pop-Up Details* ⛺️ What: MATTEO PARFUMS SF Pop-Up 📍 Where: Cottage Industry (2328 Fillmore St., San Francisco, CA 94115) 🗓️ When: Friday, August 28 – Sunday, August 30, 2026 ⏰ Time: 12:00PM–5:00PM From LA to the Bay, MATTEO PARFUMS @Cottage Industry • Fillmore St @Matthew J. Sánchez #matteoparfums #sanfrancisco #fragrancetiktok #nichefragrance #bayarea

If you haven’t heard, we are popping up in the Bay Area, our second home: San Francisco! After a meaningful first half of 2026 with tours through Paris, Phoenix, Las Vegas, and Los Angeles, we're coming to SF 🌁 ⛺️ What: MATTEO PARFUMS SF Pop-Up 📍 Where: Cottage Industry (2328 Fillmore St., San Francisco, CA 94115) 🗓️ When: Friday, August 28 - Sunday, August 30, 2026 ⏰ Time: 12:00PM-5:00PM Hang out and meet Founder & Perfumer, Matthew J. Sánchez, smell our current collection, talk partnerships & collaborations, explore investment & media opportunities, share laughs, scent hot takes, and let us compliment how amazing you smell. Celebrate summer with us. From LA to the Bay ♥️ Ciao, MATTEO PARFUMS #matteoparfums #karolg #fragrancetiktok #perfumereview #sanfrancisco

BAYYY AREAAA! We’re baaack!! MATTEO PARFUMS is coming back to our second home, San Francisco, for our SF Pop-Up and to celebrate the summer 🌁 ⛺️ What: MATTEO PARFUMS SF Pop-Up 📍 Where: Cottage Industry (2328 Fillmore St., San Francisco, CA 94115) 🗓️ When: Friday, August 28 – Sunday, August 30, 2026 ⏰ Time: 12:00PM–5:00PM Hang out and meet Founder & Perfumer, @Matthew J. Sánchez, smell our current collection, share laughs and hot takes, and let us compliment how amazing you smell. From LA to the Bay ♥️ We can’t wait to see you all and celebrate with our fragrance fam. See you soon. Ciao, MATTEO PARFUMS #matteoparfums #perfumetok #bayarea #fragrance #popup

“With AI, how is this all going to evolve in the next 5-10 years?” A hot topic and one of the illuminating questions asked to our Founder & Perfumer, Matthew (“Matteo”) J. Sánchez, during World Perfumery Congress 2026 hosted by the American Society of Perfumers as part of the AI Fragrance Panel: “AI Meets Artistry: The Future of Fragrance Innovation” 🌞 Matteo’s forward-thinking prediction is AI’s role in fine fragrance, personal care, home fragrance, and wellness, will create a shift in which projects receive—or require—human attention, touch, artistry 🫳 Namely, AI will be delegated to mass-market, larger scale projects. Think of assignments and briefs that are for all intents-and-purposes simpler or more direct in effort and scale. Example mentioned: executing a new cherry accord for a mass (or “masstige”) body lotion or candle 🕯️🧴 Conversely, “high artistry fragrance”—ones that are more nuanced, complex, exploratory, and narrative-driven—bodies of work will be delegated to perfumers 🎨💡🗺️ “Perfumers get to do ✨more fun stuff✨ so to speak. More of the creative projects we came into the industry to do”, Matteo implies positively At its core the human element is essential to the emotion, storytelling, and wild artistic direction for the art and science of what is called perfumery AI will be helpful to perfumery as it “frees up the [perfumer’s] bandwidth, capacity, brainpower” to tackle the more creative and robust projects. Where do you see AI evolving the industry in the next 5–10 years? Moderated by: Carla Seipp @Matthew J. Sánchez (MATTEO PARFUMS) #matteoparfums #fragrance #perfume #aiart #parfumviral

“Do you think AI will ever replace the role of a Perfumer?” One of the illuminating questions asked to our Founder & Perfumer, Matthew (“Matteo”) J. Sánchez, during World Perfumery Congress 2026 hosted by the American Society of Perfumers as part of the AI Fragrance Panel 🌞 In short, no. Matteo shared how AI—in its current state and reasonably for the next ~3-5 years—is capable of producing good starting points for perfumers of all levels: novice to Master. However, what makes a fine fragrance shine and truly standout? What makes a fragrance become a cultural phenomenon that shapes the industry in some manner (examples mentioned: Angel by @Mugler created by Olivier Cresp, who we had the pleasure of meeting in Paris during Paris Perfume Week 2026, and Yves de Chirin, and Molecule 01 by @Escentric Molecules)? It’s the humanness and humanity behind artistry. Perfume is as much art as it is science 🧠🖼️🎨 These famous creations came about because of taste, judgment, and a skilled perfumer’s intuition—trusting their creative gut to experiment and test the waters. Matteo shares optimistically, “we can give AI ✨quality data✨ to train it…” on: 1️⃣ trend forecasting, 2️⃣ materials forecasting, and 3️⃣ fragrance families (+ sub-families) Which can “catalyze innovative thoughts” (ultimately being an ally, a strong creative partner & tool for the Perfumer!). But, in the end, expect to “rely on the Perfumer to execute—follow through—and take AI’s suggestions and outputs and convert it into something masterful”, something wearable and artistic. What do you think? Do you think AI will replace Perfumers eventually? @Matthew J. Sánchez #matteoparfums #fragrance #perfume #aiart #nichefragrance

Last week was World Perfumery Congress 2026 and one theme keeps coming to mind 🦭🌞 The core moments and memories that stick with me are mostly the ones not on my itinerary. Of course I am elated to have been a Speaker on the AI Fragrance Panel (and hear about its overwhelmingly positive audience reception; shout out to Carla Seipp, Neha of dsm-firmenich and Agilex, Merve Colpan). And yes, I left inspired by stimulating talks including: 1. Our killer Welcome Keynote by Walter Johnsen (@Interparfums) that tugged our heartstrings & made us laugh  2. The delightful sniff session of Sicilian citrus and other materials by Mohamed Erraji (@ Misitano & Stracuzzi) 3. Energizing and forward-looking insights on the landscape of [ambient] fragrance with Mara Dumski (@Pura) & Carol Hamilton (ex-@lorealgroupe) 4. The shifting consumer behaviors and channels of the Gen-Z and Gen-Alpha customer (loved the @Victoria's Secret insights from Lauren Westerheide) 5. How home fragrance / laundry care are a beast of a vehicle growing steadily as a category (it’s making me like laundry days just a tad bit more…just a tad. Haha). Thanks for the insights Robert Cardiff (@Laundry Sauce), Vincente Santamarina (@Procter & Gamble), and happi magazine Editor-In-Chief, Christine Esposito 🧺 But, I loved those spontaneous moments happening in-between my sessions. Saying “yes” to a random 7am hot pilates session with MANE & Pura. Spur-of-the-moment dinner invites and laughing and learning for hours. Reconnecting with worldwide friends over breakfast and lunches. Leaving with new ones. All of these moments made my week. I’m reminded, the way we show up, lead, and build community, is what people remember most. I hope this continues to be felt and seen as I nurture and scale myself and MATTEO PARFUMS with its reputation for leading The Frontier of Fine Fragrance™ as we fuse concepts & cultures. Thank you to everyone who shared their kind words, generosity, time, and interest in me throughout the week. Thank you American Society of Perfumers and Noted Communications for a wonderful production. For all my fellow Americans reading this, I hope you enjoy the 4th of July weekend 🇺🇸 Until next time, WPC 👋 — Matthew (“Matteo”) J. Sánchez #matteoparfums #fragrance #speaker #founder #perfumer

There’s no place like home. It’s fragrance season in our home state of California 🩵 We’ll soon be enjoying Coastal California with World Perfumery Congress (WPC) by the American Society of Perfumers 🦭🌊 On June 24, 2026 come to our talk “Digital Alchemy: Fragrance Creation in the Age of AI” by our Founder & Perfumer, Matthew J. Sánchez (@Matthew J. Sánchez). Tapping on his decade of corporate experience in AI for banking, marketing, and insurance—supplemented by his UCLA (@UCLA) education in Applied Mathematics & Chemistry + AI research experience at The University of Michigan (@University of Michigan)—he’ll be discussing how we’re using AI technologies internally at MATTEO PARFUMS to optimize, automate, predict, and ideate for our brand and products (well beyond formulation) ☁️💡 And always, we’re enjoying Citrus California 🍊🌞 Born in Orange County (OC) and raised in the rolling citrus hills of the Inland Empire (IE) of Southern California, there’s no place like home. Where breezes of 🌬️ fresh tangerines, oranges, honeysuckles, lemons, grapefruits, gardenias, orange blossoms, and more, was Matthew’s “normal”. His childhood. His memories. He comments how he didn’t nearly appreciate it as much as he does now as a grown up! Right in his backyard. And now, he’s in a position to inspire, influence, and guide. “Gotta teach the (even) younger ones to appreciate the raw materials and “stop to smell the roses”…and the tangerines, oranges, honeysuckles, orange blossoms, etc.” – Matthew (“Matteo”) J. Sánchez 😄🌳🍋 #matteoparfums #perfumer #fragrance #quietluxury #california

June marks Fragrance Summer for the industry with tons of events! 🩵 🌁 Bay Area: at World Perfumery Congress 2026, come to our talk "Al & Digital Alchemy: Fragrance Creation in the Age of Al" on June 24th. Our Founder & Perfumer, Matthew J. Sánchez (@Matthew J. Sánchez) will be joined by Carla Seipp (Moderator), Andrea Duarte (Global Communications, Head of North America at @dsmfirmenichfine), and Merve C. of Ārya Tārā, discussing how we use Al technologies internally at MATTEO PARFUMS to optimize, automate, predict, and ideate for the brand and our imaginative products (well beyond formulation) 💡 Thank you to the American Society of Perfumers, Jenna Troyli, and Paige Crist for hosting and organizing this edition's incredible biennial event right here in our home state of California 🌞 It's also awards season... June 11th welcomes the @artandolfaction Awards in Athens, Greece 🇬🇷 This year made Matthew a 2x Judge (2025 & 2026) to this illustrious international competition! As a 2x nominee (Artisan Category, 2022 & 2024), Matthew shares how it's rewarding and a full-circle experience to now evaluate the same awards that opened so many doors for us as an emerging fragrance brand + himself as a hungry, baby perfumer with big dreams and raw potential looking to be shaped. Congratulations to every nominee! It's well earned and deserved, trust us. June 11th also welcomes the famous "tiffies", The @FragranceFoundation (TFF) Awards in beautiful New York City 🗽 Knowing several perfumers and brands nominated this year hits different. Congratulations to everyone on the recognition! It's an honor. Lastly, we're finally launching our newest bottles: 30ML fragrances for all 7 of our current scents. You asked, we heard, we're answering! Excited to get these babies into your hands this season 🩵 Now everyone will have access to our whimsical, authentic, imaginative and multiculturally-rooted fragrances at the best prices and sizes. By fusing concepts and cultures, MATTEO PARFUMS is creating the Frontier of Fine Fragrance™ #matteoparfums #fragrance #beautytips #perfumer #fragrancetiktok

Off the heels of a fragrant-filled week in Paris, come see Paris Perfume Week through the eyes of our Founder & Perfumer, Matthew J. Sánchez ("Matteo") as he does a Get Ready With Me ("GRWM") video capturing a day in the life as a young aspiring fragrance house perfumer and already internationally recognized, award-winning, brand founder & indie perfumer of MATTEO PARFUMS 🇫🇷 @Matthew J. Sánchez @perfumeweek by @Nez Where else do you want to see us at in Europe (EU)? What about in the world? Let us know in the comments 🩵 #matteoparfums #fragrance #perfume #grwm #beauty