Offer. Funnel. Ads. (@mattsteinman)

Introducing Matt Steinman. I specialize in helping online business creators understand and simplify technology. If you are interested in working with me, swipe left or shoot me a DM. #aboutme #mystorymylife #gettoknowmebetter #entrepreneurship #onlinebusinessowner #smallbusinessowner…

Someone typed "can't sleep since my promotion" at 10pm and tapped your ad. Then your page opened with a 12-week program. They closed it. Keep all 12 weeks. Just open with the thing they're up at night about, then show them the rest. What's the first line on your page right now? #coachingbusiness…

Somebody finds you at 10pm with one problem, and your page sells them a whole twelve weeks. Open with the thing they're up at night about, then show them the rest. What are people searching for right before they find you? #coachingbusiness #salespage #onlinecoach #businesscoach #facebookads

Before the fonts and colors, the top of your page has to answer what every stranger is wondering. Is this for me, what do I get, and why you over the other coach. Write one plain sentence for each. Which of those would your page have trouble answering right now? #coachingbusiness #salesfunnel…

Take nine of your sales video, and you're about to delete it because you said um. Keep the um. Fix the first ten seconds so a stranger knows it's for them, then say what they get and what it costs. How many takes are sitting on your phone right now? #salesvideo #coachingbusiness #onlinecoach…

You asked ChatGPT for a headline and got "Grow your business with confidence." It reads fine. It also reads like every other coach. A guy named Eugene Schwartz said in the 1960s that words can't make anyone want something. They can only point the want that's already there at you. Your client told…

Eugene Schwartz figured this out in the 60s: your words can't make anyone want something. They can only point what people already want at you. ChatGPT doesn't know what your people want. They told you on day one. What's something a client said to you on your first call that you still remember?…

If the only thing on your page is book a call or pay $3,000, you're asking someone who met you 30 seconds ago for a huge yes. A lot of them want your help. They just want a smaller first step. Mine is a $44 Offer Engine, and the bigger work comes after. What's the smallest thing someone can buy…

If a stranger can't tell what you're selling, every headline you test loses for the same reason. Before the next test, write the offer as one plain sentence, who it's for and what they walk away with, and see how fuzzy it comes out. How many tests have you run on your sales page this year?…

You explain your offer on a Zoom call and the words just come out. Then you sit down to write the page and the good stuff feels too basic to bother with, so it never makes it on there. Record your next call and mark what you said that isn't on your page. What's one thing you say on every call that…

You've explained it on so many calls that the best parts feel too basic to bother writing. Record the next one and look at what you said out loud that never made it onto the page. How many times have you rewritten your sales page this year? #coachingbusiness #expertbusiness #salespage #consultants…

A lot of coaching pages open with a line any coach in the space could use, and a better marketer just gets that line in front of more strangers. Who it's for and what changes for them should be the first thing anyone reads. What does the first line on your sales page say right now?…

ChatGPT can't know where your client is stuck or what they already tried, so it guesses, and the guess sounds like everybody else's page. Write those two sentences yourself first, then ask for the headline and subheadline only. What did your last client try before they came to you? #aiformarketing…

An offer that's still sitting in a doc can't tell you anything. It just needs to be clear enough for the right person and have a real price on it, and the people you show it to will tell you the rest. What's the one part of your offer you'd hate for another coach to see right now?…

Try this on your own page tonight. Scroll past the logo and read the very first line like you've never heard of yourself. Does it say what changes for the person reading it, or does it just say what you do? If it's the second one, I'd fix that before adding one more module or bonus call to the…

The 3-Phase Video Ad Funnel That Books More Calls Most video ad strategies fail because they skip a testing system. This three phase video ad funnel gives every video a clear job and a clear path forward. Phase one is all about getting video views. We watch the metrics closely, and only the videos…

Quick test before you touch the budget. Send your sales page to someone outside your business, a friend of a friend works, and give them zero context. Then ask who it's for. If they guess wrong, or they shrug and say kind of anyone, more ad spend is going to run into that exact same shrug. Who's…

Adding bonuses feels like making the offer better. A lot of the time it just makes a longer list that strangers skim past. Write the one line that tells them what changes for them, put it at the top of the page, and see if it does more than the next workbook would. The Offer Engine walks you…

Before you raise the ad budget again, check if someone who's never heard of you can tell who your offer is for from the page alone. If they can't, the extra spend mostly buys more people leaving. If a stranger read only your sales page, could they say who it's for? #facebookads #coachingbusiness…

How long has your website or sales page been “almost ready”? And has anyone actually been asked to buy the offer yet? #coachingbusiness #consultants #onlinecoach #offercreation #businesscoach

If you asked ChatGPT to write your offer right now, what would you tell it about who it’s for and why they’d pick you? Could you actually fill that part in? #coachingbusiness #aiformarketing #offercreation #consultants #salespage

Think about your last few buyers. Did any of them buy straight off the page, or did every single one need a call with you first? #coachingbusiness #salespage #offercreation #consultants #businesscoach

When's the last time someone outside your business read your offer back to you and actually got it right? #coachingbusiness #expertbusiness #offercreation #consultants #salescopy

If a stranger landed on your page right now, could they tell you what you sell in one sentence? Drop yours below, I'll tell you if it's clear. #coachingbusiness #offercreation #onlinecoach #consultants #marketingtips

Why Your Sales Page Should Lead With One Problem

How to Test Your Sales Funnel One Change at a Time Changing the ad, the price, and the sales page all in one week leaves you guessing. Even if sales go up, you can't tell which funnel change actually helped and which one hurt. For your next sales funnel test, pick just one question to answer…

Why Your Ads Get Clicks But Nobody Buys You spent six weeks building it and $1,500 on ads, and people are clicking but nobody is buying. That's a common low conversion problem, and it's rarely about the budget. Raising ad spend or blaming your targeting can feel like the fix. But if your landing…

Why Your Sales Funnel Fails Before It's Built Most people build a sales funnel first, then buy traffic, then wonder why nobody's buying. I've run over $4 million in cold traffic through pages I built, and that order is backwards. You can spend a weekend wiring up software, a template, and a…

You know when you pour money into ads but can't tell which ones brought in your high ticket buyers? That's what happens when you scale paid traffic on a duct taped software stack.

When Adding a Community to Your Coaching Offer Makes Sense You know when you add a community to your coaching program just because your software includes one? A coaching community only works when members have a real reason to show up. Say you teach consultants how to run sales calls. A space to…