Melissa & Doug (@melissaanddoug)

IT’S HERE IT’S HERE!!🍦🧸 @melissaanddougtoys and @Van Leeuwen Ice Cream came together to create two amazing new toys. Say hello to the limited edition sets: the Melissa & Doug x Van Leeuwen Ice Cream Counter and the Melissa & Doug x Van Leeuwen Scoop Pack. And if that isn't cool enough, each set comes with a coin that you can use to get a free real treat at any Van Leeuwen location! AND we're celebrating with a PARTY at the Van Leeuwen Tribeca, NYC scoop shop TODAY! Join us and you could win your very own VL x M&D Ice Cream Counter. 🍦 THE DETAILS 🍦 WHAT? ✅ Chance to win a Melissa & Doug x Van Leeuwen Ice Cream Counter ✅ The first 75 people in line get a custom engraved cone AND a $1 scoop of the exclusive Melissa & Doug flavor, Berry Good Imagination. WHEN? TODAY • 4–6 PM WHERE? Van Leeuwen Tribeca, 310 Greenwich St., NYC The VL x M&D Ice Cream Counter is now available on MelissaAndDoug.com (link in bio).

This National Doctor Day, we're focusing on the nerves kiddos can experience when going in for their checkups. So, we've put our heads together and come up with some tips and tricks to help littles ones feel a little more calm. Check them out! 🩺 #melissaanddoug #checkupfun

Now that's a big bite for a big burger🍔! Sometimes all it takes is a little imagination 😉 #melissaanddoug #imaginativeplay #playfood

The Construction Worker Costume Role Play Set and Build A House Toolbox—built for endless play. 👷‍♂️ 🦺 🛠️ 🏠 🧰 #melissaanddoug #constructiontoys #kidshalloweencostumes

No, Pigeon . . . you still can't drive the bus! 🚌 Keep dreaming! But guess who CAN bring the magic of Mo Willems to life? Your little ones! From the page to the toy box, your favorite storybook friends-— The Pigeon and Elephant & Piggie have officially arrived at Melissa & Doug. Watch them jump off the pages and into your living room for endless hours of open-ended, purposeful play! #MelissaAndDoug #MoWillems #PurposefulPlay

Something's cooking at Melissa & Doug... 🍳 🥘 Stay tuned 👀 @penguinkidsbooks #melissaanddoug #somethingscoming #cookingupsurprises

No paint. No markers. Just mess-free, colorful play—Disney princess style. 👸🏽 💦 🖌️ @disneyfamily #melissaanddoug #waterwow #disneyprincesstoys

Know a PAW Patrol superfan? Pro tip: Give them a boo basket filled with PAW Patrol Water WOW!, PAW Patrol Sticker WOW!, and the Fire Chief Role Play Costume Set so they're all ready to back up Marshall on the team's next mission. 🐾 🧑‍🚒 @pawpatrol #melissaanddoug #pawpatroltoys #firefightertoys

Who's that in our photo studio? We had some very special guests "crash" our latest photo shoot... and they've completely covered up our brand-new toys! We can't show you the actual toys just yet, but we can tell you they are built for serious giggles, hands-on discovery, and bringing your favorite storybook moments to life in a whole new way. 👇 What toys are we teasing? Take a guess in the comments! @Mo Willems Workshop #MelissaAndDoug #MoWillems #PurposefulPlay #Teaser #ComingSoon

Know a kid who wants to be a princess for Halloween? If they're in the mood for (pretend) makeup, don't forget to use the Wooden Beauty Salon Play Set and the LOVE YOUR LOOK - Makeup Kit Play Set for their pre-trick-or-treating glam! 👑 💄 🪞 🧴 #melissaanddoug #makeuptoys #princesscostumes

These kiddos contain multitudes! That's why we've got endless possibilities for Halloween costumes. 🥼 🧑‍🚒 👩🏽‍🍳 #melissaanddoug #kidshalloweencostumes #kidsroleplaycostumes

Prepping for the influx of Halloween candy about to enter your house? We hear you. Here's a favorite trick for dispensing those holiday treats: Fill the Sort, Stock, Select Wooden Vending Machine Play Set with the kiddos' trick-or-treating bounty! 🍫 🍬 🍭 #melissaanddoug #halloweencandyhack #toyvendingmachine

The Swirl & Serve Ice Cream Play Set, but make it ASMR. 🍦 #melissaanddoug #kidsasmr #icecreamtoys

The holidays are around the corner! 🎁 Don’t forget that pretend play isn’t just for the kids… parents deserve a turn, too. #MelissaAndDoug #parenthumor #PretendPlay

What's it like behind the scenes at a Melissa & Doug photoshoot? Playtime, playtime, and a little more playtime! 🎥 #melissaanddoug #toystagram #endlessplay

Life is sweet when you make believe! 🍰🧁🍪 Happy National Dessert Day from Melissa & Doug! From pretend cupcakes to make-believe cookies, our little chefs are always cooking up something sweet. What’s on the menu in your play kitchen today? 💛 #melissaanddoug #nationaldessertday #pretendplay

4 colors. 9 shapes. 100 wooden blocks. Endless possibilities. 🟨 🟥 🟦 🟩 #melissaanddoug #woodenblocks #purposefulplay

Need some Boo Basket ideas? Throw in a few PAW Patrol Water WOW! pads for reusable fun— especially if the kids are planning to dress up as Chase, Skye, or any of the other pups. 🐾 💧 🖊️ #melissaanddoug #pawpatrol #pawpatroltoys

Feels pretty good to buy Halloween costumes they'll end up playing with year-round... 👑 👮 🥼 #melissaanddoug #kidshalloweencostumes #kidsroleplay

Ever wonder what goes on behind the scenes at a media event? Join Riley from our social team for an exclusive, all-access pass to our Toy Kitchen Cookbook launch party! From setup and interviewing the legendary Chef Sohui Kim, to watching our mini sous chefs bring the recipes to life in their adorable chef costumes—it was a day to remember. We are so excited to finally share this cookbook with you!   #melissaanddoug #behindthescenes #ToyKitchenCookbook #playfood #socialmediamanager @Penguin Random House

The perfect Halloween costume, the perfect year-round toys, and the perfect way to inspire empathy and endless play 🩻 🥼 #melissaanddoug #morethanjusthalloweencostumes #kidsdoctortoys

From festive meals to trick-or-treating fun, we love being a part of your fall memories. 🍂 #melissaanddoug #fallfun #toystoystoys

When a Sticker WOW! pad goes with their Halloween costume... 🧑‍🚀 🦄 #melissaanddoug #stickerwow #kidsactivitypads

When the costume you bought is part of an entire play set, so it's gonna last your kiddo way past Halloween 👩‍⚕️ 🩺 #melissaanddoug #kidsnursecostumes #kidsnursetoys

We're getting excited for Halloween—and apparently this giraffe is, too! 🦒 #melissaanddoug #giraffetoys #kidshalloweencostumes

Swirl, serve, savor! Take it from this kiddo — this toy is pretty sweet.🍦 #melissaanddoug #icecreamtoys #kidapproved

Cheery Lane presents "Cole Fixes It." 📽️ What stories will your kids create?! 🍕 🏡 🚘 #melissaanddoug #cheerylane #storytellingtoys

TFW your community comes together ❤️ #cheerylane #melissaanddougtoys #noreaster

👀🙄 ... the customer's always right... right? Happy #nationalcoffeeday however you order/celebrate it! ☕🍵

Who's gonna tell him that medical school is most certainly not gonna be a breeze?! 🤣 But in all seriousness, we love how this play set helps him envision a future career, become a little more familiar with basic first aid, and lets him act out scenarios and stories. 🩹 #melissaanddoug #pretendplay #medicaltoys