Nara | Parenting & Feeding (@nara)

The Nara app was built our founder, Esther, a mom who was sick of clunky baby apps and wanted something so simple an exhausted parent could use it with one hand. With Nara, you can: 🍼 Track everything — feeds, sleep, pumping, diapers, meds, growth & milestones 🤰 Log pregnancy and postpartum care…

Seven years. Countless hurdles. One first-of-its-kind formula. #bab#babyformulat#nutritiont#bottlefeedingt#entrepreneurm#womeninbusiness

One of the MOST important questions when choosing formula for your baby 💥 Find out how *owning* a formula recipe is different from *licensing* one and why that matters.

How’s your bottle shaking technique? Here’s how to prep Nara, using our 1:1 ratio for creamy smoothness 🍼

Wondering how to balance solids with baby’s milk/formula intake? We got the intel from @The Pediatric Dietitian about why the phrase “food before one is just for fun” might not actually apply to your little one’s eating journey. Even though bottles will provide baby’s primary nutrition until they…

Remember when packing for yourself (and only yourself) felt like a chore? 🥲 In honor of Memorial Day weekend, Nara is 30% off with code SUMMER30. Subscribers can apply it to their next order too ☀️ *Add the code by 11:59 pm PST on Tuesday 5/26

Maybe you've never thought about an end cap or don't even know what it is. We get it. But to our team, putting together the Nara end cap at @target was a culmination of so much hard work, so many dreams, and so much love. Thanks for going on this journey with us 💙

How do you know if your baby formula is clinically tested? What is “whitelisting”? Does every formula have its own recipe? 👀 Understanding the ins and outs of a clinical trial isn’t always the easiest, so we enlisted @The Pediatric Dietitian to break it down.

Our founder, Esther, sat down with @Motherly for an open and honest conversation about formula in the U.S., how Esther never meant to start a formula company, and how motherhood has given her superpowers 💙

Wondering what springtime foods to introduce to baby? We have some ideas 🥑🍓✨ #solids #blw #babysolids #springtime #babyledweaning

Start your engines….and get 15% off 🏁 Miranda’s off to a strong start in Formula Run, but will she make it through the aisles of @target with the three essentials in time? Find out and don’t miss 15% off Nara at Target this week!

When you tell a mom not to do the right thing, they're going to end up doing...the right thing. We spent 7 years developing Nara and 3 years getting into @target stores. It was all worth the wait, to create a one-of-a-kind, nutrition-driven infant formula that checks every box for parents…

@target aisles hate to see Grant coming 🏁 Will he make it through the aisles in time to grab three baby essentials? PSA: Save $5/can this week @target (in stores and online). It’s time for your own Formula Run 🎯

🚨Formula Run's first Superfan?!🚨 ...Okay, so maybe she thought she was getting on TV, but still. Will she make it in 4 minutes through the aisles of @target to score three essential baby items (Nara included)? Watch for the big reveal!

The intensity continues in our newest episode of Formula Run 🏁 Will Abbi make it through the aisles of @target in just 4 minutes, to grab a can of Nara and 2 other baby essentials…?! Find out 👀

Whole milk. Organic prebiotics. Thoughtfully made. See you at @target 🎯

Welcome to the latest edition of Formula Run, our lightning-speed shopping experience 🏁 In honor of our launch at @target, we tasked a fearless mompetitor with scoring Nara and two other mystery ingredients in the aisles in record time. Will she make it? Watch to find out! 👀

Our founder, Esther, built Nara with one belief: families deserve German-quality formula, backed by both U.S. and EU safety standards. 💙 #babyformula #infantformula

Combo feeding parents, this one’s for you 🍼 #babyformula #combofeeding #targetshopping

Feeding, now in the fast lane 🏎️

We don’t whisper about poop. We put it on wheels.

no but a baby bidet might actually be the life hack we need

When you can't find exactly what you want, you make it.

Never thought our first brand campaign would include so much poop butttttt here we are. Nara is made with whole milk and organic prebiotics because we love soft poops. And we know parents do too. 💩🫶 #babypoop #babyformula #formula

Parenthood: where you accidentally earn a PhD in poop.

Parents talk about their babies’ poop. A LOT. Including to us—seriously. You leave reviews on our site, write us emails, even send us pics. 🫣 So we decided it’s time we talk poop right back at you. Because if there’s one thing we love, it’s keeping things moving. 💩 We’ll be rolling through NYC and…

Just another day in NYC. #nyc #newyork #newyorkcity #babypoop

Editing our campaign shoot like it's a reality TV show.... because it actually was. Did our team pull through? Did anyone honk for soft poops? Will we ever feel our fingers again?! Keep watching to find out... #realitytv #nyc #babyformula

Nara Organics is the first formula to ever win a TIME Best Invention – and now you can find us at @target. Here's to advancing infant nutrition, one bottle at a time. 🍼💙 #babyformula

Being named one of Time’s Best Inventions of 2025 marked a huge moment for us—seven years in the making. What started as a vision to change the infant feeding game has grown into something so much bigger (hello, @target shoppers! 🛒). And we’re only just getting started. 💙 #babyformula