Patagonia (@patagonia)

Eliminating the Quasimodo Effect since '94. Exceptional gear for uncommon pursuits. https://pat.ag/TT/F26/InnovationUnusual

What's in the suitcase? Exceptional gear for uncommon pursuits since 1973. https://pat.ag/TT/F26/InnovationUnusual

DM them the link. Call them to follow up. Send a carrier pigeon if they're off-grid. Our new friend-to-friend voter planning tool makes it easy to help your friends make plans to vote. Link in bio—must be in the US to access.

It's not pink, it's shrimp. Exceptional gear for uncommon pursuits since 1973. https://pat.ag/TT/F26/InnovationUnusual

Bears Ears National Monument in Utah was the first national monument in the United States created at the urging of Tribal Nations, and the first where a coalition of Tribal Nations collaborated with federal agencies to craft a management plan for a national monument. But long before it was a monument, it was home, and it remains a living homeland today. Hopi, Zuni, Diné, Ute, and other Indigenous peoples have lived in and cared for these lands since time immemorial. And the five Tribal Nations that came together to lead the modern effort to protect Bears Ears—the Hopi Tribe, Navajo Nation, Ute Mountain Ute Tribe, Pueblo of Zuni and Ute Indian Tribe—have worked to safeguard these sacred places for their communities and future generations, while helping ensure people can continue to climb, trail run and recreate respectfully. It's our responsibility to stand with Tribal leaders against the illegal proclamation to shrink Bears Ears by roughly 91%, exposing thousands of culturally significant sites, traditional plants and medicines, and an ecologically critical landscape to extractive industries. Please consider supporting the Bears Ears Inter-Tribal Coalition, which works to safeguard and steward Bears Ears through the collective leadership of sovereign Tribes. Link in bio to learn more or make a donation. Photos: Josh Ewing, Steven Gnam, Em Estrada

This election season, we decided to give away up to $11.2M in Patagonia credits. That number represents one dollar for every environmental voter who skipped the last election. Thanks to you, all credits were claimed within a week, and nearly half a million people now have plans to vote. Shortly after we announced the 11.2 Million Vote Project, our website crashed and we scrambled for a few days to work out kinks on the back end. To celebrate the $11.2M milestone (and your patience), we thought we’d share a few of our favorite scenes from that hectic weekend. While we’re out of credits to give away, there are still ways to get your people to the polls. Keep making vote plans for your friends at Patagonia.com/elections. And if you want to go the extra mile, we’ve also added new ways to volunteer with our nonprofit partners at Environmental Voter Project and League of Conservation Voters. Link in bio. Illustration: Matt Blease Animation: Andy Foster

You can do this, Jude! Exceptional gear for uncommon pursuits since 1973. https://pat.ag/TT/F26/InnovationUnusual

A few reasons why we’re rewarding you to engage your friends and family this election season: Friend-to-friend outreach works better than reaching out to strangers→ In a world flooded with political ads and misinformation, people trust friends and family most. That's why sharing voting information with our peers is one of the most effective ways to encourage voting. Making a plan to vote increases the likelihood of following through→ By helping friends make plans to vote and providing accurate information about when and where to cast their ballots, we boost the chances of follow-through. Rewarding voter outreach allows more people to take part→Time is valuable. By rewarding people for the efforts involved in helping their friends make plans to vote, we reduce barriers to participation and reach more voters from different backgrounds. Democracy works when we do→In an ideal world, rewards wouldn't be necessary. But at a time when our democracy is under threat, offering $100 Patagonia credits is simply our way of saying thanks.  Whether you donate your credit or spend it on gear, we hope you enjoy getting your people to the polls. Get started at the link in bio—must be in the US to access.

Whoa. Turns out our community knows how to help get out the vote! Over 40,000 of you earned a $100 credit since we launched the 11.2 Million Vote Project on September 26. Keep it up at the link in bio. $100 credit issued once you send three vote plans. No proof of registration or voting required. Read the full terms and conditions at patagonia.com/elections —must be in the US to access.

Go easy on the pistachio. Exceptional gear for uncommon pursuits since 1973. Learn more at https://pat.ag/I/F26/InnovationUnusual

Intense and slightly faded. Exceptional gear for uncommon pursuits since 1973. Link in bio.

Can withstand the hydraulic forces of surfing. Exceptional gear for uncommon pursuits since 1973. Link in bio.

Fossil fuel billionaires are ripping us off and profiting from the most anti-environment, anti-public-lands, anti-climate and anti-human policies ever. Together we can stop this. Join us. https://pat.ag/TT/MidtermElections26/Vote

We’re pretty sure those are lemons, Jude. Exceptional gear for uncommon pursuits since 1973. link in bio.

1992 is calling. Exceptional gear for uncommon pursuits. Link in bio.

Our favorite time of year is coming up, and we're hitting the road again, this time bringing a whole lot more. Patagonia Surf is taking “Out the Back” to Cardiff, Ventura, New Jersey, the North Shore, and Santa Monica. Each stop will take a shape of its own, with all-star ambassador panels, a first look at an upcoming Stab Magazine film project, Big Wave Risk Assessment Group events and more. Cardiff - September 10th–13th Ventura - September 17th–19th Farias Surf & Sport - September 25th–26th Santa Monica - October 9th Haleiwa - December 3rd–6th Find a stop near you at https://pat.ag/TT/Surf/OutTheBack Don't get caught inside!

We’re here for 100 duck dives on big offshore mornings—for the suffering and reward. We’re dedicated to surfing and building gear that pushes the boundaries of what’s possible in the water. We do all this for the love of the ocean. We do it because it’s worth it. Learn more at https://pat.ag/TT/WorthIt

Windy, big and burly, or open ocean conditions, just give Annie Reickert a board. Our new surf ambassador is just as at home charging Pe‘ahi in her backyard as she is crossing channels and flying through the sky on her foil. Hailing from the windy isle of Maui, she’s leading the charge for the next generation of women’s big-wave surfing and showing there are no bad conditions, just the wrong choice in equipment. “If it weren’t for Maui and the wind that I grew up with, I don’t think I would be crossing channels and competing in the sports that I do today,” she says. Welcome to the team, Annie!

For Braydon Bringhurst, the reward isn't just the ride. “Without a Doubt” is our newest MTB film about finding joy in the process. Watch the full film at https://pat.ag/TT/WithoutADoubt

“It's like a slow, delicate dance, and then like ‘WHAAAAAA!' Crazy chaos.” – Braydon Bringhurst Sure, it looks like madness, but Braydon has a near-superhuman ability to focus on every detail of a line, going over every pedal stroke and PSI before his tires ever hit the dirt. When they do, however … well, the chaos is all part of the process. Watch Braydon's meticulous madness in our newest MTB film, Without a Doubt, available at https://pat.ag/TT/WithoutADoubt

For Fall '26, our designers took a close look at polar regions—the ice, the cold and how polar animals adapt—and turned those ideas into striking new colors and patterns for the season. Our new “Deep Freeze” print, created by Korina Bartie, uses a geometric graphic inspired by the evolution of fish in icy Arctic waters. Explore at the link in bio.

For Fall '26, our designers took a close look at polar regions—the ice, the cold and how polar animals adapt—and turned those ideas into striking new colors and patterns for the season. Our new “Smudge” print, created by Daniella Manini and Cara Bonewitz, uses abstract swirls to capture the patterns of penguins huddling for warmth. Explore at the link in bio

What does an All-American college pole vaulter, USASA National Freeski Champion, nationally ranked BMX racer and competitive water skier all have in common? They're all titles Braydon Bringhurst has held at some point in his life, and this unusual background has made the 37-year-old Idahoan one of the most versatile and discipline-defying riders in the sport. Up, down or upside down: Whatever the direction, Braydon is down to give it a go. Learn more about Braydon's backstory in Without a Doubt, full film available at https://pat.ag/TT/WithoutADoubt

"Endless solitude along the path with the canoe 22 days in as the setting sun lights up the horizon with amber golds, and my heart has never been more thankful for this beautiful life.” Long days in the wilderness often give way to an overwhelming sense of gratitude in Riverhorse Nakadate's book "Water Lines." Video: Tony Czech

Feeling up to 40% off? Our past-season styles are now on sale. It's time to make your move. Find deals at https://pat.ag/TT/F26/40/Sale

New fall colors! Glimpse inside the mind of our color designer who sees them everywhere. Find these and more at the link in bio.

Braydon Bringhurst's discipline-defying style, a blend of freeride rowdy and XC fitness, has made him one of the sport's most versatile and surprising riders. But that sort of skill requires an insane amount of hard work and a borderline-superhuman ability to get up and try again … and again, and again, and again. In May of 2026, Braydon headed to Squamish, BC to put that tenacity to the test. Follow Braydon as he tries to climb one of Squamish's most notorious descents in Without a Doubt, our newest MTB film, now available at https://pat.ag/TT/WithoutADoubt

Keahi de Aboitz serving up a tasty combo at home, with a little bonus attempt at the end that somehow doesn't go south. Smooth operator. Video: Moona Whyte

“Hiking out from the most amazing river I've ever found, where it seems there are wild Arctic Grayling around every serpentine bend, in the northernmost reaches of Swedish Lapland.” In his new book "Water Lines," Riverhorse Nakadate reflects on adventures like this one, exploring a life shaped by rivers and wilderness. Video: Tony Czech

Australia has some of the harshest sun on earth. Capilene® Cool Sun is there to put on and forget about. Learn more about our sun protection line at https://pat.ag/TT/CapCool