Paul Smith (@paulsmithdesign)

the official history of a historic landmark 🩷 Credits: 2. Samantha McMillen Stylist 3. Barragán foundation, Cuadra San Cristóbal 4. @pinkwallmelrose instagram 5. @instagram 6. @latimes 7. @pinkwallmelrose instagram 8. @pinkwallmelrose instagram 9. @emergencyintercompod 10. Paul Smith & Gary Oldman, 2018 Please let us know in the comments if you’re in these photos and want to be tagged 👇🏻 #pinkwall #paulsmithpinkwall #lapinkwall #paulsmithla #melrose

BELINDA!!! #waltongoggins #paulsmith #housetour

The streets are talking… Paul Smith is back. And brighter than ever. #PaulSmith #TheSummerGiftShop #CoventGarden

Two icons turning 80 🎸 Paul Smith + Fender, a limited-edition capsule celebrating music, design and craftsmanship. Worn by @LeGss 🎵Sleepers, Awake - Legss

A little piece of Paul’s home, now in the heart of NYC. Think colour, character and a few curiousities along the way. Come and see us at 929 Madison Avenue 📍 Photographer: @Genevieve

North West at our Melrose pink wall 🩷 #PaulSmith #pinkwall

A brief history of Paul Smith and football, in honour of England reaching the semifinals 🏴󠁧󠁢󠁥󠁮󠁧󠁿 ———————————————————— Before football x luxury fashion became the norm, there was Paul Smith. Long before Palace x Juventus, Wales Bonner x adidas, Aimé Leon Dore x New Balance Football, Stone Island campaigns, or footballcore became a trend, Paul Smith was quietly shaping the relationship between football and menswear. The story starts with England. From Terry Venables' Euro '96 squad to Glenn Hoddle's 1998 World Cup team, Paul Smith became synonymous with how England looked off the pitch. Tailored suits replaced tracksuits. Footballers weren't just athletes anymore—they were becoming style icons. Then came one of football's most influential fashion partnerships. Paul Smith x Umbro for the 2002 FIFA World Cup helped establish the blueprint for luxury fashion collaborating with football. Today almost every major fashion house wants a place in the game, but two decades ago this was genuinely ahead of its time. The relationship continued through one of football's greatest eras. Manchester United under Sir Alex Ferguson. The Champions League-winning side. Rio Ferdinand. Michael Carrick. Nemanja Vidić. Wayne Rooney. Cristiano Ronaldo. A club where tailoring, presentation and professionalism became part of the identity as much as winning trophies. One of the best images from this archive is seeing Sir Alex Ferguson alongside Sir Paul Smith. Two British icons from completely different worlds, connected by football, culture and an obsession with excellence. The archive also captures the evolution of football style across decades—from Euro '96 tailoring to England's World Cup squads, custom luggage, limited-edition footballs, New Balance football boots, Manchester United partnerships and the era where footballers became global fashion references alongside David Beckham, Ashley Cole, Rio Ferdinand and an entire generation that made football part of popular culture. It's easy to forget that today's football fashion collaborations didn't appear overnight. Football x fashion has a history. Football x tailoring has a history. Footballers as style icons have a history. And Paul Smith helped write a huge chapter of it. If you love football history, Premier League nostalgia, England football, Manchester United under Sir Alex Ferguson, David Beckham's era, Rio Ferdinand, Ashley Cole, Michael Carrick, Umbro archives, Paul Smith, vintage football, football tailoring, football fashion, footballcore, blokecore, archive menswear, luxury fashion collaborations, sportswear history, 90s football, 2000s football, classic football culture, England kits, World Cup history, Euro 96 nostalgia, football photography and British style, this is one of the most underrated football fashion stories you'll come across. Football didn't just influence fashion. It changed it. England football, England national team, Manchester United, Sir Alex Ferguson, David Beckham, Rio Ferdinand, Ashley Cole, Michael Carrick, Premier League, vintage football, retro football, football culture, football fashion, footballcore, blokecore, British menswear, Paul Smith, Umbro, archive fashion, tailoring, sportswear history, fashion history, 90s football, 2000s football, Euro 96, 1998 World Cup, 2002 World Cup, football nostalgia, football archives, football photography, football style, luxury fashion collaborations, vintage sportswear, classic Premier League, England suits, Manchester United history #football #footballhistory #footballfashion #paulsmith #umbro

Two captains reunite 🫂 Hongjoong came to visit Sir Paul Smith in our Covent Garden office after his debut @BST Hyde Park performance in London on Sunday. They exchanged books and ideas, with both creative minds being inspired by their parents. Paul gave Hongjoong a copy of his book, father&son, a collection of photographs by Paul and his father. Hongjoong generously returned the favour and gave Paul a signed copy of their programme with everyone’s signature from @ATEEZ_Official 💚 They messed around on our roof garden, in Paul’s circus mirror and tried on some Paul Smith looks. Thanks for dropping by Hongjoong ☺️ #AteezXBST #Ateez #Atiny

sooooo beautiful @MARCO 🩶 #paulsmithss27

fits for days #PaulSmithSS27

Details from the Paul Smith SS27 Men’s show in Milan #paulsmithSS27 #paulsmith ##

The #paulsmithSS27 show day schedule. Not pictured - cold flannels (it was 37 °c in Milan) 🫪

Paul Smith SS27 #paulsmith #ss27 #mfw #milanfashionweek #tailoring

That’s a wrap! #PaulSmith #SS27 #milanfashionweek

Meet Paul’s lucky mascot for #SS27 🐰 What a handsome fellow!

coming soon. #paulsmith #ss27

Tracksuits or Paul Smith suits, what’s the winner? ⚽️ #paulsmith #footie #90snostaligia #itscominghome #worldcup2026

Colman 💛 full look Paul Smith ;) #colmandomingo #amypoehler #mensfashioninspo #paulsmith #fyp Video credit: @Amy Poehler

Walton Goggins explains: How to wear a Suit Jacket when you’re sitting down #paulsmith #buttons #suitjacket #sartorial #tailoring

Walton Goggins explains: the sometimes, always never suit button rule 🛎️ #paulsmith #waltongoggins #tailoring

Spot the difference 🧐 #waltongoggins #paulsmith

your dad’s favourite brand, but make it personal 🦓 #fathersday #wallet #fathersdaygift #dadsoftiktok #paulsmith

Father’s Day gifts monogrammed in our Nottingham Studio 🪡

your dad’s favourite brand, but make it ✨personal✨ #paulsmith #fathersday #dadsoftiktok #dadfashion #fyp

to wear clothes or not to wear clothes? That is the question 🧐 @Snake Denton @Scott Staniland @Brett Staniland @deneille.co.uk @Lou Northcote #paulsmith #summer #streetinterview #coventgarden #summerfits

How do you spot a Brit abroad? Snake Denton only asking the hard hitting questions 🧐 #PaulSmith #Menswear #CoventGarden #streetinterviews #britabroad @Scott Staniland @deneille.co.uk @Brett Staniland @nikitanightingale @VIRGINIA @WilfredCisse @Snake Denton

tombola is such a vibe ☀️ @Nathan Hopkinson @diordowell @deneille.co.uk @Scott Staniland @Brett Staniland

Paul Smith and Gabriela Hearst chat about their new collection at the Chateau Marmont in LA 🌅

she’s back 🥹 #2016 #paulsmith #pinkwall #la #nostalgiacore

pink wall lore 🩷 @chaisedennis571 #2016 #PaulSmith #pinkwall #la #nostalgiacore