Nataliia Popova (@pmuartistnatali)

LIP BLUSH — healed result after one year! ##lipblush

PERMANENT EYELINER ✨ Sometimes women come to me because their lash lines aren't as full as they'd like. This can make their eyes look less defined, as if they're missing their natural framing. My client came to me with exactly this concern. She wanted to subtly define the lash lines of both her upper and lower eyelids to make her eyes more expressive. Interestingly, she prefers quite bold makeup in her everyday life. I took all my client's wishes into account, and look how beautifully it turned out! Everything follows the principles of professional makeup artistry! ✨ Upper lash line More defined, ending with a delicate, thin wing that creates an almond-shaped effect and visually lifts the outer corner of the eye. ✨ Lower eyeliner- Soft and airy, without making the eyes look heavy. It extends slightly past the center of the pupil, making the eyes even more expressive. Perfect! Permanent eyeliner lasts for many years, so I always recommend choosing a subtle, timeless design that you won't get tired of over time. Would you like to enhance the natural beauty of your eyes? I invite you to a FREE consultation, where we'll choose the perfect eyeliner design based on your preferences and the unique features of your eyes. 📍 11961 Santa Monica Blvd, Los Angeles, CA 90025 📞 310-922-6627 #PermanentEyeliner #LashLineEnhancement #LosAngelesPermanentMakeup #SantaMonicaBeauty #PermanentMakeupLA

#powderbrows #lipblush #eyeliner #bestpmuartist #pmuLA

It’s so special when clients not only send messages, but also take the time to record a video review just for you. 🥹✨ That means so much to me. I’m incredibly grateful for such genuine emotions, creativity, and the desire to share your experience and results. ❤️ My client traveled from another city to see me: first for permanent lip makeup, and today we met again — this time for permanent eyeliner. I truly appreciate that you travel from far away to come see me. Thank you so much for your trust! 🙏 In the video — healed permanent lip makeup / Lip Blush. We preserved the natural shape of the lips, and the color healed beautifully — soft, delicate, and as natural as possible, exactly as my wonderful client wanted. 💋 I always strive for permanent makeup that enhances natural beauty rather than changing someone’s appearance. Thank you for your trust, for choosing me as your artist, and for such a wonderful video review. It truly means so much to me. 🤍 11961 Santa Monica Blvd. Los Angeles, CA 90025 📞 +1 (310) 922-6627 #LipBlush #HealedLipBlush #LipBlushLosAngeles #PermanentMakeupLosAngeles #NaturalLipBlush

What would you like to see first? #pmuartist #paramedicaltattoo

Classic Eyeliner 🔥 #EyelinerTattoo #EyelinerLosAngeles

Getting ready for beach season isn’t just about preparing your body — it’s about the details, too. If you’ve been planning to refresh your permanent makeup or try it for the first time, it’s best to book in advance so you have enough time to heal and head into your vacation with a polished, natural-looking result.

A few years ago, this client came to me with botched lip permanent makeup. We corrected both the shape and the pigment tone, restoring balance and harmony. Today, years later, her lips still look soft, natural, and stable. That’s what quality permanent makeup should look like over time. 🤍 For natural-looking permanent makeup, I always follow two essential principles: 1. The pigment must match the natural undertone of the lips. 2. The work must stay within the true anatomical borders. And there is a third rule — technique. Precision, depth control, layering, and long-term color prediction. That’s the difference between temporary beauty and lasting results. Choose your permanent makeup artist carefully. Correction is always more complex than doing it right the first time. Pigments: @draiff_pigments Shade: Natural + Soft Needle: 1RL Machine: Ambition Natalia Popova International Master Trainer PMU & Paramedical Tattoo Specialist 11961 Santa Monica Blvd., Los Angeles, CA 90025 +1 310 922 6627 @pmuartistnatali #permanentmakeup #lipblushing #pmucorrection #healedlipblush #naturallips

Why do well-known and public figures trust me with their faces? Women with status and public visibility value predictable results above all. Their face is part of their image, reputation, and personal capital — there’s no room for risk. Trust comes from experience. A specialist who truly “reads” the face understands anatomy, skin behavior, pigment response, facial movement, and even the client’s personality. Aesthetic alignment matters. Every strong artist has a philosophy and a sense of balance. When taste and vision match, long-term trust begins. The psychological factor is just as important. The face is the most vulnerable area. When the first experience feels calm and the result meets expectations, real trust is built. It’s not about habit — it’s about confidence. I’m deeply grateful for your trust and for appreciating my work over the years. Natalia Popova Permanent Makeup Artist 11961 Santa Monica Blvd., Los Angeles, CA 90025 +1 310 922 6627 #permanentmakeup #pmuartist #losangelespmu #santamonica #pmubrows #pmulips #eyelinerpmu #paramedicaltattoo #scarcamouflage #naturalpmu #healedpmu #pmuexpert #beautyartist #losangelesbeauty #pmulosangeles

Brown Lash Enhancement is the perfect base for makeup and for everyday wear. Fresh result. #lashlineenhancement #labeauty #santamonica

BEAUTIFUL AROUND THE CLOCK About a year ago, we created permanent eyebrow makeup for this young, charming, beautiful woman using a very natural, soft technique, as well as permanent lip makeup. She was very happy with the results, and now the time has come — she returned to me for permanent eyeliner. To be honest, we didn’t spend much time discussing the design. She fully trusted me. Her only wish was that she shared how she usually wears a light gray eyeliner pencil in her everyday life, close to her eye color, and she wouldn’t mind something similar. I didn’t go against her natural features, her personal style, or her preferences. As a result, we chose a soft shaded eyeliner in a tone that harmoniously complements her overall look. Look at the eyeliner we created! My client is happy! I always take my clients’ wishes into consideration. Message me, and we’ll discuss your individual option. PMU artist: Natalia Popova 📍 11961 Santa Monica Blvd., Los Angeles, CA 90025 📞 +1 310 922 6627 . #permanenteyeliner #softshadedeyeliner #pmueyes #naturalliner #natalipopova

CLASSICS THAT NEED NO PROOF Why do so many women choose the classic eyeliner — and why do I choose it as well? The classic eyeliner is about balance, elegance, and confidence. It doesn’t compete with your features — it enhances them. • Suitable for any look • Suitable for any age and any eye shape • Timeless — beyond fashion trends • No additional makeup required, the look is already complete • Always relevant and refined In the video, you can see the fresh result immediately after the procedure. This type of work requires high precision, a refined sense of proportion, and extensive experience, because when it comes to classics, there is no room for mistakes — everything must be perfectly balanced. With care for you, Nataliya Popova 📍 Santa Monica 📞 +1 310 922 6627 📩 Appointments via Direct #permanentmakeup #classicliner #eyelinerpmu #uppereyeliner #timelessbeauty

#Итоги2025

2026 #newyear My dear, magical, and one-of-a-kind beauties ✨ The New Year 2026 is just around the corner, and I want to sincerely congratulate you on this wonderful occasion. I truly know that each of you is unique, beautiful, and absolutely unforgettable. May your individuality shine even brighter in the new year, and may your confidence grow stronger with every day. Please know that I’m always here, ready to help you highlight your natural beauty and feel even more confident and irresistible. I’m looking forward to new connections, new achievements, meaningful meetings, and magical moments in 2026! Wishing you a beautiful holiday season. May you spend these festive days surrounded by your loved ones 💫 With care, Nataliia Popova ❤️ Styling: @alexsandra_sed Photographer: @elk_art_w Makeup: @balashova_o Thank you, my fairies ❤️ #newyear #2026 #happynewyear #nataliyapopova

SMILE MORE-IT TRULY SUITS YOU!🤍 Why do even young women without obvious concerns choose lip permanent makeup? It’s very simple. First — it’s convenient. Your lips look well-groomed from morning to night, without the need for constant touch-ups. Second — it’s beautiful. A natural shade, clean shape, and a fresh, balanced look. Third — it truly solves concerns. Uneven tone, pale color, or slight asymmetry can be corrected gently and naturally. And a bonus. You save time and money on lipsticks, liners, and frequent makeup updates. Lip permanent makeup is not about being “bright.” It’s about being smart, subtle, and confident 💋 In the video — lip permanent makeup immediately after the procedure. Fresh, natural, and very beautiful. Pigments used in this work are from @draiff_pigments. A natural collection of soft, realistic shades. 📍 Los Angeles, CA 📞 +1 310 922 6627 📩 Direct / DM #permanentmakeuplips #lipblush #naturallips #pmulips #lipblushlosangeles

CLASSIC EYELINER. HOW IT CHANGES THE LOOK — AND THE WAY YOU SEE YOURSELF Sometimes a woman doesn’t come for eyeliner. She comes for a sense of harmony. In this case, the client’s eyes were very expressive — they dominated the face, yet felt as if they existed separately from it. The downward outer corner made the eyes look tired and slightly sad. A pronounced light fold above the lash line enhanced this effect — the eyes seemed to visually “fall” downward, losing lightness and connection with the face. This is one of those situations when a person can’t always clearly explain what exactly feels off, but inside there is a quiet thought: “I look sadder than I actually feel.” I very delicately designed a classic eyeliner. In this case, the classic eyeliner was the most appropriate solution. What we achieved: • visually lifted the outer corner • softened the light fold above the lash line • connected the eyes with the overall facial architecture • created a more open, balanced, and calm look The eyeliner does not dominate here — it brings everything together. As a result, the gaze became more confident. And most importantly — the eyes no longer look sad. Proper permanent makeup and the right technique can highlight natural beauty and gently correct visual imbalances. For such delicate and precise work, I choose: • pigments — @draiff_pigments • needle — 1RL • machine — Ambition PMU Artist — @pmuartistnatali With care, Nataliya ❤️ 📞 +1 310 922 6627 📍 Los Angeles, CA #permanentmakeup #classicliner #eyelinerpmu #naturallook #pmuartistla

Even the Grinch couldn’t resist good brows Merry Christmas! 🎄 May your holidays be calm, your brows well-shaped, and your glow unmistakable — whether you’re feeling festive… or a little Grinchy this season 💚 Wishing you beauty, confidence, and a touch of holiday magic! 📞 Appointments & inquiries: +1 310 922 6627 #christmasvibes #holidaybeauty #browgoals #perfectbrows #pmubrows

PERMANENT MAKEUP & TRENDS 2026 Expert Perspective — What trends can we expect in permanent makeup in 2026? — I have been working in the permanent makeup industry since 2012, and I always say that permanent makeup exists beyond trends. What looks fashionable today often feels outdated in six months or a year, while permanent makeup stays on the face for two to three years—or even longer. That’s why PMU should never follow short-term beauty trends. — So what will truly matter in the future? — Natural beauty, subtle results, and an anatomical approach. Working with a real face—not templates or standard schemes. Every face has its own anatomy, facial movement, age-related changes, and personality. The future of permanent makeup is harmony, not trendy shapes. — Which approaches are becoming outdated? — Aggressive designs, harsh lines, identical brows created by rigid mapping, and universal templates that ignore facial anatomy. A face is alive and unique, and a true professional must be able to see and feel that. — Which permanent makeup procedures are considered the most popular today? — I don’t divide procedures into “popular” or “unpopular.” Women don’t come for trends—they come to solve individual concerns: facial asymmetry, hair loss in the brow area, uneven lip color, depigmentation, or age-related changes. Permanent makeup is always about a personalized approach. — What concerns do you work with most often? — My practice includes both aesthetic and paramedical permanent makeup. In addition to brows, lips, and eyeliner, more and more clients seek scar and stretch mark camouflage, vitiligo work, areola restoration, and color correction after surgical or reconstructive procedures. — Do you often correct or remove previous permanent makeup work? — Yes, and in recent years these requests have become more frequent. Permanent makeup is a complex and highly responsible profession that requires years of education, experience, and a deep understanding of skin behavior and pigment aging. Mistakes in PMU can be costly for clients, which is why correction and removal services are in high demand today. — How have artificial intelligence and beauty filters influenced the industry in 2025, and how will they affect it in 2026? — In the era of AI-generated images and aggressive beauty filters, it has become much harder to trust what we see on social media. Perfect visuals often have little to do with reality, and this trend will only intensify in 2026. — What does this mean for clients? — Choosing a permanent makeup artist today requires a conscious and thoughtful approach. Healed results, real client cases, professional experience, and honest personal communication matter far more than flawless photos. AI is taking over social media, but in real life, there is no “Photoshop” on the face. — What advice would you give to clients? — You are beautiful and unique. Appreciate your natural beauty and don’t chase temporary trends. Choose timeless results. Never choose an artist based on filtered images—always look at healed work and real transformations. I am always here to support you and create results that will look natural, elegant, and confident for many years to come. — What advice would you give to aspiring artists? — If permanent makeup is your dream, follow it. But be prepared: this path is long and challenging. Still, it is absolutely worth it. 🤍 #pmuartist #paramedicaltattoo #pmuartistnatali #pmuartistlosangeles #BEAUTY

Sometimes the journey back to yourself takes years. A woman came to me through a friend’s recommendation. Behind her were multiple major surgeries and many years of living in a body that reminded her of that experience every single day. She told me honestly: “I didn’t even know realistic areola restoration existed. I didn’t know who to turn to.” Her friend had once done her brows with me and shared what kind of procedures I provide. When the work was finished and she stood up to look at herself in the mirror, she cried. Her words were simple and incredibly painful: “Where were you all these years?” The truth is, very few people are aware that these procedures are available. Even medical professionals often don’t refer patients — not because they don’t care, but because they simply don’t know such specialists exist. And sometimes a very small, but realistic detail — an areola — can help a person feel whole, confident, and at peace with their body again. In my work, I use specialized pigments for paramedical dermopigmentation and years of experience working with post-surgical skin. If you know someone who may benefit from this information, or if you work in a medical center or clinic — please share this post. Sometimes one share changes someone’s life. Pigments @draiff_pigments Draiff Seasons by Nataliya Popova 🩵 📍 Los Angeles, California, USA 📌 Serving clients throughout California and across the USA ---- 👩🏻‍⚕️ Natalia Popova Paramedical Tattoo & Areola Restoration 📞 +1 310 922 6627 When describing your situation, please attach photos so I can provide a faster and more informative consultation. #paramedicaltattoo #paramedicaltattooing #areolarestoration #areolatattoo #areolatattooing