Pravana (@pravana)

Come behind the scenes with Pravana for shoot day! 📸 @Jesstheebestt @Merikateoconnor #fallhair #transitiontofall #brunettes #blonding #btsshootday

No one does Halloween like PRAVANA VIVIDS. We created some looks to inspire taking your costumes to the next level. For this leopard look, we tapped @Kaylacasee Kayla used PRAVANA VIVIDS Neon Orange + Pink equal parts with 1 part clear dilute. She applied roots to ends with a 15 minute process. For the leopard print she applied VIVIDS black with a makeup brush for precision. MEOW! 🐾 #halloweenhair #halloweencostume #leapordprint #leapordhair #vividhaircolor

Join us on LIVE today and tomorrow for the best deals on our favorite products!! 😉🩵

Fall bronde has officially arrived 🍂🤎✨ Thanks to @Jesstheebestt

Dull and dry hair? We’re fighting back. 🤺💧 @Jesstheebestt

Questions from the field 💬 Why did my gloss process darker than expected? Jess has the pro tip you need for an even canvas. @Jesstheebestt

The stylist's not-so-secret weapon. 🩵Protects from thermal damage up to 450° 🩵Leaves hair looking smooth and feeling hydrated 🩵Provides 2x improved combability 🩵Can be used as a hair cutting lotion #pravanaintensetherapy #intensetherapy #intensetherapyleaveintreatment #intensetherapyspray #iconicbluebottle

stay chic out there 🤭 #chictrends #thingsifindchic #hydragloss #salonlife #pravanahaircolor

It’s August, and we all know what that means… the copper cravings are officially back. PRAVANA Formula: ChromaSilk Crème Color 30g 10.03 20g 8.34 10g 7.4 + 20 Vol Glossed HydraGloss Clear Colorist: @Jesstheebestt #copperhair #cowboycopper #redhairdye #redhaircolor #softcopper

Soft copper is trending. It’s obvious why. 🧡 Stay tuned tomorrow for the formula. #copperhair #redhairdye #redhaircolor #cowboycopper #copperhaircolor

A colorist’s love language. Pravana VIVIDS Colors: Juicy, Yellow, All Nighter, and Orange

Wearable ethereal pink is that girl! Formula: Pure Light Ultra Lightener to balayage and VIVIDS Pink, Clear + Crush. Colorist: @Jesstheebestt 💞 #pinkhair #pinkhairdye #vividspink #vividhaircolor #pravanavivids

Because there’s no such thing as too many VIVIDS application tips. 🤏 #vividshair #pravanavivids #vividhaircolor #vivids #orangehair

PRAVANA FORMULA🤎 Pure Light Ultra Lightener + 20 Vol for a seamless lift Chromasilk: 4GBV + 6NT at the root and 8BV + 7NT through the ends Hydragloss: All over 10NT + 9GBV #brunettebalayage #lowmaintenancehair #hairgloss #subtlehighlights #pravana

The softest pop of brightness. Formula drop tomorrow. 🔜 #babylights #balayagehair #subtlehighlights #brunettebalayage #pravanahaircolor

Only interested in moisture that feels like this. 💧 Moisture Marvel nourishes, hydrates, and restores moisture in color treated hair. Formulated with Hyaluronic Acid and ChromaSilk Color Shine Complex. #hydratedcurls #hydratedhair #hyaluronicacid #moisturemarvel #shampooandconditioner

The iconic blue bottle that makes everything better. From detangling to cutting, heat protection, and more. Intense Therapy Spray, that's my best friend. #intensetherapyspray #intensetherapyleavein #pravanaintensetherapy #cuttinghair #curlyhairroutine

Going, going, blonder. PRAVANA Formula: Highlight: PRAVANA Pure Light Ultra Lightener with 30 vol on regrowth and 20 vol through ends HydraGloss: 1/2 clear, 1/4 10nt, 1/4 10abv

Intention for Monday? In a world full of darkness, be the Pure Light. 😉💡 #purelight #pravanableach #bleachedit #blonding #developer

Looks like @Jesstheebestt has a favorite… but let’s be real, there are no wrong answers 🤭

Everyone secretly hoping their initial shows up 💇‍♀️ #hairgloss #hairglossing #hairglossingtreatment #thisinitial #salonlife

Red transformation, but turn the warmth all the way up. 🧨 Pravana Formula: Chromasilk: ½ 7.40 + ½ 9.3 w/30 Vol VIVIDS: ½ Orange + ½ Neon Orange #brightredhair #copperhair #pravanavivids #fireyredhead #fypシ

Warning: this color is hot! 🔥❤️‍🔥🥵 Catch the formula tomorrow.

🚨 Prime Day Alert 🚨 30% off all PRAVANA CARE means your next wash day and client styling session are practically free. #primeday #primedaydealsdance #amazonprimeday #primedayhaircare #primedaydreamdeal

Hot roots ruining your reds? 🔥 Here’s a pro tip: Add a touch of gold to your formula. To help prevent hot roots, Jess used ChromaSilk 10.03, a golden shade that helps keep the root area balanced.

The formula breakdown you’ve all been waiting for! ❤️‍🔥 #pravanahaircolor #chromasilk #hydragloss #faceframe #blondehair

The blue bottle that does it all. 🩵 #intensetherapy #leaveinspray #heatprotectant #detanglehair #conditioning

Questions from the Field 💬 Why do my VIVIDS fade so fast? We’ve got 3 easy tips to keep your VIVIDS looking fresh, bold, and vibrant longer. Thank us later. 😙 #vividhaircolor #vividhairspecialist #haircareroutine #haircaretips #heatprotectant

Thinking pink? We’ve got options. 💓 Featuring: JUICY | CRUSH | PRETTY IN PINK | PINK | MAGENTA #vivids #pravana #pravanavivids #pinkhair #vividpink

Questions From the Field 💬 What level should you lift to before applying your VIVIDS color? Understanding your target level is the difference between good color and perfect color. Let’s break it down. #vivids #pravana #liftinghair #hairtok #vividhaircolor