PURESEOUL (@pureseoul)

The UK’s BIGGEST K-Beauty store has officially opened in Carnaby Street!! Thank you so much to everybody who joined in the fun 🩵

Comment below who’s the most athletic… hard choice 🤣

K-beauty can be spooky too 👻🎃 Here's a Tim Burton inspired Halloween look because you can never go wrong with Corpse Bride👌 What's everyone's favourite Halloween movie? #kbeautymakeup #halloweeninspo #halloweenmakeup #kbeauty

We say scent layering should be easy & affordable for everyone📣 And Skybottle is your new everyday scent for adding a little twist to your daily fragrance combo🩵 With products ranging from body wash to body care products and perfumes, make sure you give them a sniff when you visit PURESEOUL🙈🤝🫶 #kbeautyproducts #kbeautyroutine #scentlayering #fragrancecombo #fragrance

Meet Skybottle at PURESEOUL ✨ your new go-to for beautifully scented body care, whether you love fresh florals, sophisticated woody notes, comforting vanilla or fruity fragrances. Find your signature scent, layer your favourites and make your everyday routine feel a little more special 🤍 🎲 and there’s a little treat waiting for you! Spend £20+ on SKYBOTTLE in-store, roll the dice and get a FREE hand cream in a random scent!

Our lazy girl tutorial on a ✨garden fairy✨ makeup look for Halloween (it's just around the corner... 🕸️). What's everyone going as this year? 🧚🏻‍♀️ #halloweenmakeup #easyhalloweenmakeup #kbeautyproducts #kbeautymakeup

Kinda chic to shop the best K-Beauty routines at PURESEOUL, are we right or are we right? 👀🩵 #kbeauty #kbeautyproducts #kbeautytiktok #pureseoul #londonshopping

Super super important financial advice☺️ #skit #kbeauty #kbeautytiktok

#kbeauty #kbeautytips #winterskincare #kbeautyproducts #skincarereview

Welcome to the team, Maddie! 🩵 #pureseoul #officememes #kbeautytiktok #marketingteam #officetok

What’s better than one cover girl? TWO cover girls 🩵 (even better when it’s your mini you 🥹). We now have the Mini @𝗧𝗼𝗿𝗿𝗶𝗱𝗲𝗻 토리든 Dive In Glow Mist and we are OBSESSED! This is coming everywhere with us ✨

@G⭐️ gave us the best recs for Niacinamide-free picks, anyone relate?? 🩵🩵 #kbeauty #korean #kbeautytiktok

Little throwback to our Edinburgh store opening trip💫 Have any of you guys tried this Scottish drink?👀👀 #pureseoul #kbeauty #corporatelife #pureseoulteam

Comment below when you started using retinal in your skincare routine👀 #kbeauty #retinal #skincareroutine #retinolskincare

Confidence looks different on everyone 🫶 We caught up with @HOPE🤍✨ at PURESEOUL Arndale Manchester to get her very own tips on feeling more confident! 🥹 What's your biggest confidence tip? 🩵

The hypochlorous acid always gets us good 🤤 who uses this in their routine?

We asked @anna kate⋆.˚⟡ for her K-Beauty essentials to combat school air; from hand cream to hair mist, face mist & lip balm 🫧 🎓 Students can also get 10% OFF everything at PURESEOUL until the 31st of October! Just sign up to our newsletter + verify your student status 👀 *only applicable in stores* What are your K-Beauty picks to combat school air? 👀 Products mentioned: 💋 @anillO Bitter Orange Scented Hand Cream Keyring 💋 Anillo Black Tea Nourishing Cream Hair Mist 💋 @𝗧𝗼𝗿𝗿𝗶𝗱𝗲𝗻 토리든 Dive-In Glow Mist 💋 Feev Bubble Gloss

Sunday is complete without a trip to PURESEOUL (in our professional opinion 🤭), and even more so if you haven’t checked out our @alternativestereo_얼터너티브스테레오 popup at Carnaby 🩵 🍒 DIY the cutest keychain with any Blushing Pendant ✨ Win BIG PRIZES in the lucky dip (buy any 2 alt stereo) 🩵 FREE mini with any Caramel Glaze ☁️ Redeem your glow miles for a FREE Steaming Milk Balm; online + Carnaby only 👛 Free luxury pouch with any 2 alt stereo; Trafford Centre, Newcastle, Birmingham, Cardiff, & Edinburgh only

@Ryan Kayode popped into our PURESEOUL store in Manchester Arndale and broke down his top K-Beauty picks on a budget, and we’re obsessed 🩵✨ if you’re a student, you can get these for 10% OFF at your local PURESEOUL until the 31st of October! 🤯 Products mentioned: ☁️ EDIT.B Joyfull Carrot Foaming Gel Cleanser ☁️ Cell Fusion C Laser UV Pore Sun Serum SPF50+ PA++++ ☁️ Biodance Refreshing Sea Kelp Real Deep Mask Have you claimed your student discount yet? 👀

Have you visited our @alternativestereo_얼터너티브스테레오 popup at Carnaby yet? 👀 🍒 DIY the cutest keychain with any Blushing Pendant ✨ Win BIG PRIZES in the lucky dip (buy any 2 alt stereo) 🩵 FREE mini with any Caramel Glaze ☁️ Redeem your glow miles for a FREE Steaming Milk Balm; online + Carnaby only 👛 Free luxury pouch with any 2 alt stereo; Trafford Centre, Newcastle, Birmingham, Cardiff, & Edinburgh only Don’t forget that it ends on the 9th of October, so enjoy these promos while you still can! 🩵

STUDENT DISCOUNTS ARE LIVE 🎓🛍️ Your K-Beauty wishlist just got SO much better 👀 Students can now get 10% OFF EVERYTHING at PURESEOUL for all of October, with no minimum spend ✨ All you need to do: 1️⃣ Sign up to our newsletter 2️⃣ Verify your student status with your Student ID, UNiDAYS or Student Beans 3️⃣ Shop your K-Beauty faves Shop your local PURESEOUL, and tag your bestie who needs to know about this! 🩵 *T&C’s apply*

Scubamaxxxxing 🤿

POV: you asked our Manchester store team what K-Beauty products they’re using this autumn 🍂 Here are her picks, now we want yours 👀 What’s one K-beauty product you refuse to go into autumn without? Products mentioned: 1. @𝗧𝗼𝗿𝗿𝗶𝗱𝗲𝗻 토리든 Solid-In Cream 🩵 2. @일소 Moringa Purifying Pore Pads 🩵 3. Omitted Pink Vita PDRN Bubble Serum 🩵 4. @glow Aloe Barrier Cream 🩵

A little piece of Korea in London ✨ Our Cloud Club members stepped into hanboks and got creative with a traditional Korean craft - making their very own norigae! 🩵 what a beautiful evening celebrating Chuseok, creativity, and our community! Until the next Cloud Club event 🥹

Match made in heaven lowkey ..

We took a little trip to PURESEOUL Manchester Arndale and asked Sarah (AKA the ultimate beauty guru) about her K-Beauty secrets to prep her skin before glam.. and she didn’t gatekeep 🩵 What are your favourite K-Beauty products for makeup prep? 💋

Can’t deal with it rn, I’m busy reapplying with @alternativestereo_얼터너티브스테레오 💄

Gloss vs girls 💋 We had to put the Alternative Stereo Caramel Glaze Lip Potion to the ultimate strength test… and things got competitive 👀 Want to get your hands on it? Come to the Alternative Stereo Caramel Glaze pop-up at PURESEOUL Carnaby! 🩵 Check our IG highlights for more info ☁️

Like, sorry ??? 😭

Your sign to book that cake decorating class with your bestie 🍰💋 We had the cutest time celebrating the launch of @alternativestereo_얼터너티브스테레오 Caramel Glaze Lip Potion with all things cake decorating, K-Beauty chats, and product swatching ✨ Alternative Stereo is taking over London! Carnaby Street: 25/09-26/09 🍒Get shade matched by the Alternative Stereo team who’ve come all the way from Korea - 1st hour only 🍒 DIY the cutest keychain with any Blushing Pendant 🍒 FREE mini and pouch with a socials post 🍒 Win BIG PRIZES in the lucky dip (buy any 2 alt stereo) PICKPIC: 25/09-26/09 🎞️ First 50 each day - FREE mini, pouch and custom photo strip when you post + tag 🎞️ Collect voucher for free photo strip at Carnaby store first ALL STORES: 25/09-09/10 🩵 FREE mini with any Caramel Glaze Cloud Club Gift: ☁️ Redeem your glow miles for a FREE Steaming Milk Balm ☁️ online + Carnaby only EXCLUSIVE GIFT: 25/09-09/10 👛 Free luxury pouch with any 2 alt stereo 👛 Trafford Centre, Newcastle, Birmingham, Cardiff, & Edinburgh only See you there? 💋