sincerely yours (@sincerelyyours)

took SY for a spin 🏎️ 🏁😎 @kylieglickracing *filmed on a closed course with a professional driver. do not attempt.

what im doing when i say im otw: new cloud case in cranberry crush only on sincerely-yours.com 😙

go big or go home 🙂‍↕️ p.s., your faves are about to be on sale. sephora’s holiday savings event starts 10.30. save the date 👀👀

our holiday shop is officially here (!!!) shop stocking stuffers, big surprises, and a few things you’ve never seen before. exclusively on sincerely-yours.com 💛🎁 ✍️ illustration by @anjali

our kind of rainy day activity 🧵✂️💛 the special delivery kit comes in a rigid butter yellow keepsake box, made to be repurposed for all your little things. what’s going in yours? 🪡🎨 shop this kit at sephora 🤫 sephora savings event starts 10.30

for every girl who needed to hear this. happy international day of the girl ♥️ proud partners of @girlsincla 🫶

the sephora effect 🧘‍♀️🕊️😌💛

the ppl have spoken 🗣️🗣️🗣️ shop our bestselling moisturizer exclusively at sephora 😉

I'VE BEEN SUMMONED 🙂‍↕️🙂‍↕️🙂‍↕️

how many twins did u count?? the kit named after our founder's favorite word, available now at sephora 💛

i hope they accept face card

🔔GIVEAWAY!!!🔔 in case u missed it, our founder Salish is picking five of you to win tickets to a HUGE event we have coming up 👀👀 how to enter: 🛍️ head to your local sephora store 🌟 get your favorite SY mini kit 📸 take a photo of you and the kit outside the store 📱post to your instagram story and tag @sincerelyyours giveaway ends this sunday, 10/4 at 11:59 PM PST good luck & we can’t wait to see 5 of you soooon!! 🍂🎬 @𝑺’

blink and u might miss them 👀 SY minis are in all sephora US stores TODAY!! 🌟 VFX by Peter Quinn

casual saturday

W/ MY (travel) TWIN 👯‍♀️😛😛 (travel twins kit exclusively at sephora.com 🙂‍↕️)

ur 24-hour head start starts now 🏃‍♀️🏃 our p.s. (pocket-sized) special delivery kit is officially live a day early, EXCLUSIVELY on the sephora app 💛💌

if u need me i’ll be here 🙂🪜🕊️🧴

the ultimate toner test 👀👀

GRWM!! guys what would u have done if u were me??

one simply isn't enough (#3 cleanser at sephora btw)

🍎 knows what's up.

i can’t believe they said that 😳😳 switching the question prank on the SY team LOL

THANK YOU!!! 🫂🫂🫂🫂

one year with you 🥹💛🎂🎈⭐️ exactly 1 year ago, we introduced sincerely yours to the world. since then, there have been thousands of moments we dreamt about, so many we never could’ve imagined, and countless memories we’ll never forget. but our favorite part of this first year has been getting to share it with all of you. thank you for welcoming us into your routines, growing with us, cheering us on, showing up for us, and making SY feel like so much more than a skincare brand. we’re endlessly grateful for every person who has been a part of our first 365 days. we're just getting started!! with so much love, team SY 💌

getting ready to blow out our very first candle 🥹⭐️🎂

back by very popular demand 🌟 🎀 limited-edition anniversary patch 💄 hidden pocket for your sugarcoat gloss balm ☁️ oversized + extra comfy fit ✨ puff print + embroidery details 💌 shop the anniversary hoodie only at sincerely-yours.com

NEW HOODIE + GIVEAWAY DETAILS ON OUR INSTAGRAM @SINCERELYYOURS 💛

sundays with twin 🧡⭐️👯‍♀️

this wknd’s rotation ⭐️👜🧴💛

gone surfing with @sailah.nicol & sugarcoat 🏄🏼‍♀️🫧