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Smartwool (@smartwool)

Verified account

Followers
5.9K followers
Following
327 following
Likes
53.2K
Videos
411
Avg length
0:24

Our products tell a story. Use #GoFarFeelGood and tell us yours.

Playlists Liked videos

Latest videos by Smartwool

  • You trust us with your socks…now how about your slippers? 👀 Meet the Smartwool Cabin Mule! Made… – video , 237 views, duration 0:15

    7 likes 0 comments 0 shares 0 saves

    You trust us with your socks…now how about your slippers? 👀
 Meet the Smartwool Cabin Mule! Made with our cozy Second Cut™ fleece featuring recycled Merino wool, a durable rubber sole, and a collapsible heel that lets you switch between mule and slipper. 
Ready for wherever your downtime takes…

  • Launching tomorrow. Don't miss it. – video , 70 views, duration 0:02

    0 likes 0 comments 0 shares 0 saves

    Launching tomorrow. Don't miss it.

  • Made for the mountains. Inspired by a life spent in them. Smartwool x arbor.snowboarding x Bryan… – photo post Photo post , 141 views

    Made for the mountains. Inspired by a life spent in them. Smartwool x @arbor.snowboarding x Bryan Iguchi is back. A head-to-toe collection bringing together Merino performance, snowboard culture, and original art from Bryan Iguchi. Built for the way up, the ride down, and everything in between…

  • Friends don't leave friends out in the cold. And that's why we have the Little Guy Loyalty… – video , 522 views, duration 0:05

    10 likes 0 comments 0 shares 0 saves

    Friends don't leave friends out in the cold. And that's why we have the Little Guy Loyalty program! Sign up to earn points and get rewarded every time you choose Smartwool.

  • We brought Griffin Post and Mary Rand to Chattanooga for a behind-the-scenes look at one of our… – video , 208 views, duration 0:47

    9 likes 1 comment 0 shares 0 saves

    We brought Griffin Post and Mary Rand to Chattanooga for a behind-the-scenes look at one of our sock factories, a little time with the people behind the product, and a sneak peek at what we’ve got cooking next. We can confidently say that the future is looking pretty good 👌🏻

  • From our roots in the mountains to the adventures still to come. We partnered with artist Topher… – video , 417 views, duration 0:33

    4 likes 0 comments 0 shares 0 saves

    From our roots in the mountains to the adventures still to come. We partnered with artist @Topher Straus to create Endless Summit, a one-of-a-kind artwork inspired by the people, places, and moments that have shaped Smartwool over the years. A visual tribute to our heritage and the endless pursuit…

  • ❄️ Winterloft has officially arrived! We kicked things off with a launch party in Denver full of… – video , 245 views, duration 0:33

    4 likes 0 comments 0 shares 0 saves

    ❄️ Winterloft has officially arrived! We kicked things off with a launch party in Denver full of good people, great art, and plenty of excitement for our newest take on winter warmth. Thank you to @populushoteldenver for hosting us and to everyone who joined us for this incredible evening!

  • What an incredible weekend in the Windy City for the Lifetime Chicago Half Marathon - we’ll be… – video , 245 views, duration 0:40

    3 likes 1 comment 0 shares 0 saves

    What an incredible weekend in the Windy City for the Lifetime Chicago Half Marathon - we’ll be back next year!

  • Made with a harmonious blend of recycled down and merino wool, our new Winterloft collection is… – video , 298 views, duration 0:33

    11 likes 0 comments 0 shares 0 saves

    Made with a harmonious blend of recycled down and merino wool, our new Winterloft collection is the answer to all of your winter layer woes.

  • Introducing Winterloft, our new insulation innovation. Built with recycled down and merino wool… – video , 314 views, duration 0:07

    10 likes 0 comments 1 share 0 saves

    Introducing Winterloft, our new insulation innovation. Built with recycled down and merino wool, this 700 fill insulation gives you more warmth and versatility than down, even when wet. Down officially got an upgrade.

  • Introducing Winterloft, our new insulation innovation. Built with recycled down and merino wool… – video , 246 views, duration 0:09

    3 likes 0 comments 1 share 0 saves

    Introducing Winterloft, our new insulation innovation. Built with recycled down and merino wool, this 700 fill insulation gives you more warmth and versatility than down, even when wet. Down officially got an upgrade.

  • Launching 9.24.26 · Sep 23, 2026 – video , 102 views, duration 0:04

    2 likes 0 comments 0 shares 0 saves

    Launching 9.24.26

  • Ski season prep starts now. ❄️ Thanks to everyone who joined us at Red Rocks Amphitheatre with… – video , 523 views, duration 0:32

    5 likes 0 comments 0 shares 1 save

    Ski season prep starts now. ❄️ Thanks to everyone who joined us at @Red Rocks Amphitheatre with @Protect Our Winters this weekend. Tickets are still available for the rest of the Snowshape Winter Fitness Series - join us Sept. 26, Oct. 3 + Oct. 10!

  • It’s hard to beat good views with a great crew 🏆 where’s one place you’re excited to hike this fall? – video , 406 views, duration 0:13

    4 likes 1 comment 0 shares 0 saves

    It’s hard to beat good views with a great crew 🏆 where’s one place you’re excited to hike this fall?

  • Consider this your end-of-summer reminder to drop off those disposable cameras 📸 the summer lore… – video , 353 views, duration 0:09

    4 likes 1 comment 1 share 1 save

    Consider this your end-of-summer reminder to drop off those disposable cameras 📸 the summer lore isn’t going to develop itself…

  • Summer is winding down but the adventure isn’t. Pro tip: opt for one more weekend in the… – video , 310 views, duration 0:20

    8 likes 2 comments 0 shares 0 saves

    Summer is winding down but the adventure isn’t. Pro tip: opt for one more weekend in the backcountry with friends. It might turn into your favorite memory of the season. 🎥 Natalie Carrasco

  • 🌲 Today's Camp Feel Good agenda: Head to the lake to soak up the sunshine, paddle until your arms… – video , 331 views, duration 0:12

    4 likes 0 comments 0 shares 0 saves

    🌲 Today's Camp Feel Good agenda: Head to the lake to soak up the sunshine, paddle until your arms are tired, and crown a new Rock Skipping Champion.

  • 🌲 Today's Camp Feel Good agenda: Lace up and hit the trail. Splash in the river. Stop for… – video , 256 views, duration 0:12

    3 likes 0 comments 0 shares 0 saves

    🌲 Today's Camp Feel Good agenda: Lace up and hit the trail. Splash in the river. Stop for approximately one thousand photos (and snacks).

  • 🌲 Today’s Camp Feel Good agenda: Unpack and settle in, then fuel up for the fun with breakfast and… – video , 270 views, duration 0:10

    4 likes 0 comments 0 shares 0 saves

    🌲 Today’s Camp Feel Good agenda: Unpack and settle in, then fuel up for the fun with breakfast and coffee.

  • Camp Feel Good is officially in session. – video , 248 views, duration 0:11

    5 likes 0 comments 0 shares 0 saves

    Camp Feel Good is officially in session.

  • Good taste finally has its perks. The Little Guy Loyalty Program is officially here. Sign up… – video , 499 views, duration 0:10

    12 likes 2 comments 0 shares 0 saves

    Good taste finally has its perks. The Little Guy Loyalty Program is officially here. Sign up today, start earning points, and get rewarded every time you choose Smartwool. Link in bio. #GoFarFeelGood

  • Some places ask more of you. More grit. More patience. More belief. More heart. Hardrock has a way… – video , 319 views, duration 0:58

    6 likes 0 comments 0 shares 0 saves

    Some places ask more of you. More grit. More patience. More belief. More heart. Hardrock has a way of stripping everything else away until all that’s left is the simple act of putting one foot in front of the other. We’ve been lucky enough to be part of this community for years, and somehow it…

  • Welcome to Silverton, everyone! Runners are checked in and the race is on! See you tomorrow… – video , 341 views, duration 0:44

    6 likes 0 comments 0 shares 0 saves

    Welcome to Silverton, everyone! Runners are checked in and the race is on! See you tomorrow morning at the starting line of the Hardrock 100!

  • the shoot vs. the shot – video , 786 views, duration 0:15

    27 likes 0 comments 0 shares 1 save

    the shoot vs. the shot

  • We'd trust Coree Woltering with our trail fuel any day ☕️🍪 – video , 278 views, duration 0:29

    7 likes 2 comments 1 share 0 saves

    We'd trust Coree Woltering with our trail fuel any day ☕️🍪

  • Some of the best days out there don't need a finish line, just someone you love by your side… – video , 347 views, duration 0:09

    5 likes 0 comments 0 shares 1 save

    Some of the best days out there don't need a finish line, just someone you love by your side. Happy Father's Day! 💚

  • The thumb holes are doing everything – video , 297 views, duration 1:24

    7 likes 0 comments 1 share 2 saves

    The thumb holes are doing everything

  • Name a better trail snack. Go ahead, we'll wait… – video , 459 views, duration 0:10

    7 likes 0 comments 1 share 0 saves

    Name a better trail snack. Go ahead, we'll wait...

  • Our designers didn't miss any of the details when they made our new Merino Sun Hoodie 👍🏻 – video , 4M views, duration 0:58

    840 likes 0 comments 29 shares 80 saves

    Our designers didn't miss any of the details when they made our new Merino Sun Hoodie 👍🏻

  • Highly recommend getting your co-workers to do this trend. Happy Global Running day, everyone! – video , 994 views, duration 0:25

    28 likes 2 comments 0 shares 1 save

    Highly recommend getting your co-workers to do this trend. Happy Global Running day, everyone!

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Smartwool TikTok stats

Smartwool (@smartwool) has 5,895 TikTok followers as of . That is about 5.9K followers.

Followers
5,895
Likes
53,241
Videos
411
Verified account
Yes
Organization account
Yes
Likes per video
130
Average video length
0:24
Median per post
312 views · 6 likes · 0 comments · 0 shares · 0 saves
Average engagement per view - follower
under 0.1% - 0.01
Average views per follower
22.67
Most viewed recent posts
  1. “Our designers didn't miss any of the details when they…” · 4M views · 840 likes · 0 comments ·
  2. “Highly recommend getting your co-workers to do this trend…” · 994 views · 28 likes · 2 comments ·
  3. “the shoot vs. the shot” · 786 views · 27 likes · 0 comments ·
Last post
(2 days before this check)
Posting rate
about 1.2 posts a week
TikTok content labels
Sport & Outdoor (9 of 23 posts), Outfit (8 of 23 posts)
Post types
29 videos, 1 photo post
Hashtags used most
#GoFarFeelGood (2)

How these numbers are counted

Smartwool follower history

FollowersLikes5.86K52.8K5.88K53K5.9K53.2K5.92K53.4K5.94K53.6K5,895 followers on Nov 15, 20265,89553,241 likes on Nov 15, 202653,241Nov 15, 2026

Followers on the left axis, likes on the right. Recording started on ; each day this profile is refreshed adds a point. How the follower history is recorded

About Smartwool

Account created