Soft Rows (@soft_rows)

Meet ALL SET Soft Touch Styling Foam 
Your lightweight, versatile styler for defined curls, smooth sets, and lasting hold—without the crunch. ✨ Why you’ll love it:
— Adds shine + flexible hold for every style
— Shapes and defines without flakes or stiffness
— Hydrates with hyaluronic acid and performs even in humidity 
— Perfect for twist-outs, slick styles, braid sets, pixies and more ✨ What makes it special:
Style-shifting made easy 
Styling Foam + Hair Lotion = curl cocktail for ultimate moisture/styling hold
Styling Foam on stretched hair = softer hold, or prep for voluminous blowouts and fluffy silk presses 💜 Styling just got easier—find your rhythm @ softrows.com #softrows

Meet VELVET SLIP 3-in-1 Hair Lotion 
Your go-to for moisture, smoothness, and soft hold—without the weight. ✨Why you’ll love it:
— Softens + strengthens with peptides and hyaluronic acid
— Smooths frizz and detangles effortlessly
— Adds flexible hold and definition for any style
— Extends moisture between wash days Perfect for kid styles, braid-outs, blowouts, and everything in between. ✨ What makes it special:
Curl cocktail 2 ways Hair Lotion + Styling Foam = for natural styles, braids, and protective styles Hair Lotion + Your favorite heat protectant = for blowouts and silk presses 💜 Better care, for your hair—shop now. #SoftRows #healthyhair #hairscience #hairmoisturizer

Meet Supreme Strength, our moisture + repair deep conditioning mask. A weekly treatment designed to boost and retain moisture, improve manageability, reduce breakage, and protect against future damage. ✨ Why we formulated it: — To support length retention and reduce breakage — To make detangling easier and styling more effortless — To bring a salon-level ritual into your home Your healthiest hair starts here. Explore now at SoftRows.com #SoftRows #healthyhair #FounderJourney #hairscience

another 5 ⭐️ review for All Set Soft Touch Styling Foam ☀️maintains curls , perm rod sets, and twists/twist outs against humidity 📏 can be used on wet hair to add volume before blowout/silk press add it to your routine @ SoftRows.com #softrows #softtouchstylingfoam

at Soft Rows, we don’t formulate by curl pattern or hair type we formulate around hair needs moisture that doesn’t feel heavy slip and softness without buildup and flexible styling hold that still allows hair to move it's why Soft Rows works across coils, curls, waves and even braids, wigs, and extensions #softrows

who told us that wash day for textured had to be all day, and something not to look forward to it's why Soft Rows was created from the belief that textured hair deserves care, not correction #softrows #blowouts #velvetsliphairlotion #velvetslip

Velvet Slip Hair Lotion good to the very last drop

our first ever community event for Soft Rows and it got to be with @theblackbeautyclub in partnership with @Cash App and @Square in a city that's near and dear to me Deeply grateful and indebted to @tomi and her team for allowing me this opportunity Deeply grateful to my family for making the 5 hour trek to support me to my friends who drove from different states to support to my designer friends who volunteered their time and expertise to made sure I had a booth worth showcasing we shared our story - Soft Rows begins at 5 years old when my mother gave me a relaxer because she felt my hair was difficult to manager and our Soft Rows truth, textured hair deserves care, not correction. too all who showed up and supported in any way, thank you #softrows #beautyontheblock

to Chicago @theblackbeautyclub @tomi my family my friends our community thank you for showing up to our first event, deeply grateful for the opportunity and optimistic for what's next 🙏🏾 #beautyontheblock #chicago #haircare #softrows

my stylist last night - this is the healthiest your hair has felt 🥹 between my visits with @Nish and doing my hair at home we only use Soft Rows and what a feeling to see my hair health in real time with products I created #hairhealth #softrows

Chicago, come show us at Beauty on the Block this Saturday 8/8/26 step into our world, shop our styling essentials with special pricing when you use Cash App, and roll 🎲 for custom merch while supplies last 📍 Union Park ⏰ 11-6 pm See you soon!

📍this Saturday August 8th at Union Park in Chicago meet us IRL at Soft Rows Salon 🤎 test product 👜 custom merch 💆🏾‍♀️immerse yourselves in our world inspired by old school beauty shops #softrows #beautyontheblock @theblackbeautyclub

at Soft Rows we believe in care over correction designed to meet you wherever you are in your hair journey as how you feel about your hair is an extension of how you feel about yourself explore what we're building at softrows.com

Soft Rows is showing up IRL for The Black Beauty Club x Beauty On the Block Party in Chicago August 8! Tag a Chicago bestie who needs to come ! #softrows #beautyontheblock @theblackbeautyclub

our birthday month is here and we'd love to hear from you! favorite moments, products, and what you want to see from us next! #softrows #softrowsturns1

hair health check ✔️ length is great, but so is density, and fullness through the ends of your strands that matter as well I've been using Soft Rows exclusively on my hair the last 2 years with the addition of a clarifying and moisturizing shampoo I interchange low manipulation hairstyles, spraying my hair with water before applying velvet slip hair lotion and twisting, braiding etc with all set soft touch styling foam that's it how's your hair health lately? what are your hair goals? #softrows #lengthcheck #healthyhairjourney

A moment for All Set Soft Touch Styling Foam ☁️ Defined curls 
Flexible movement 
Humidity-proof styles without the crunch For the braids and twist-outs, to wash & go’s and weaves with leave out, to perm rod sets, waves, and everything in between All Set delivers flexible hold without sacrificing softness voice note from sienna's mom 🥹 #softtouchstylingfoam #hairfoam #softrows

soft rows - placing joy and care back into caring for your hair 🚿 #softrows #supremestrength #deepconditioning #asmr

natural styles feeling dry? start with velvet slip hair lotion lightweight moisture without weighing your hair down #softrows #velvetsliphairlotion #velvetslip

a new week, a new month ....new opportunities 💌 every order no matter how big or small is hand packed by me and shipped out on off days and sometimes during lunch breaks at work we have some exciting things ahead, like our 1 year anniversary (🥹), a chance to show up IRL for an exciting event, much to plan, dream, and execute on and I can't wait to share it all with you thank you for being part of what we're building and becoming #softrows #brandbuilding

what wash day look like for #lowporosity girlies 🚿 #softrows #lowporosityhair

soft touch, big hair energy made to give touchable hold and definition without taking away the feel of your strands all set soft touch styling foam, explore it now at softrows.com #softtouchstylingfoam #hairfoam #softrows #permrodset

who told you, you needed gel for a slick back 🤭 our 3-IN-1 hair lotion was designed to detangle, smooth, and add soft hold for hydrated curls and soft slick backs, no crunch or white flakes here @kaliya danielle #softrows #velvetslip #velvetsliphairlotion

in the salon chair my stylist would drench my hair with water before and during the conditioning process that moment inspired how we approached formulating our Supreme Strength Deep Conditining Mask a lightweight, water-activated formula designed to support hair elasticity, your strands ability to stretch without breaking this means less breakage, easier detangling, and better length retention healthy hair starts here 💌 #softrows #supremestrength #deepconditioning

what juicy, defined braidouts are made of 🤌🏾 all set soft touch styling foam + velvet slip hair lotion #softrows #braidout

transforming the feeling on wash day from chore to self care 💌 our supreme strength deep conditioning mask delivers intense moisture, slip for detangling, and reparative benefits without protein overload or that dry/straw feeling an intentional thinner formula that melts into strands healthy hair starts here #softrows #deepconditioning #lengthretention

that fresh-from-the-barber feeling all week long enhance waves and increase moisture retention when you add Velvet Slip Hair Lotion to your favorite wave brush and cap keep parts fresh, and reduce frizz when you tie down braids with All Set Soft Touch Styling Foam #softrowsforhim 📹- @terrellbritten

for the fellas hair feeling dry? start with water water shows your true curl definition and texture products locks it in looking for more definition? add a sponge deep condition and detangle with Supreme Strength Deep Conditioning Mask moisturize and add soft hold with Velvet Slip and remember it's ok to be soft every now and then #menscurlyhair #softrowsforhim #menshairstyle

love at first duo 🧴🫧 valentine plans? set your hairstyle with velvet slip hair lotion and all set soft touch styling foam the perfect combo for moisture and length retention and touchable styling hold 💌 p.s. start your mini-twists with a braid to keep puffy roots away 🤭 @LivewithLeslie

I created Soft Rows to be both a feeling and function Take our All Set Soft Touch Styling Foam for example Some of my fondest memories of getting my hair braided was dipping kanekalon ends in hot water with rods and the foam that went on my braids - the finishing touch Our foam is rich - a blend of conditioning agents, surfactants and polymers that offer protection against humidity, creating a strong yet flexible / touchable hold that works across braids, twistouts, braidouts, pixies and blowouts #softrows #boxbraids #stylingfoam #bts