Sony Alpha (@sonyalpha)

Go longer. Go lighter. Get closer to the action. ⚡ Introducing the NEW Sony 400mm F4.5 GM OSS and 600mm F6.3 GM OSS lenses! The exceptional sharpness, beautiful bokeh, and high-speed autofocus you expect from G Master super telephoto primes, now in remarkably lightweight, balanced designs. From birds in flight to action on the field, follow fast-moving subjects with the speed and clarity to make every detail count. Tap the link in our bio to explore both new lenses + preorder yours now. #SonyAlpha

Introducing the NEW Sony 8-14mm F3.5 Fisheye G lens, Sony’s first E-Mount fisheye lens. 🐟🫪🔍 A new versatile lens built for you to create with your Sony gear like never before — with advanced autofocus so you never miss a second of the action. ✅ Incredibly small, lightweight design ✅ Corner-to-corner sharpness ✅ Excellent optical performance ✅ High performance AF for both stills and video ✅ Minimal focus breathing ✅ On-lens controls, durable design Get ready to go WIDE. Learn more + preorder yours through the link in our bio now. Featuring stills by on-camera Alpha Ambassador @greg . #SonyAlpha

"Greenland is a place where wildlife encounters can happen in the most challenging light. Shooting with the new Sony Alpha 100-400mm f/4.5 G Master gave me the versatility to get closer to the wildlife while maintaining the flexibility to work in the soft, often dim Arctic light.” — @drew.simms 🐻‍❄️🧊🔭 Paired with his Sony Alpha 1 II, this is an exceptional combo for wildlife photography. Together, they deliver the reach, speed, and detail to make the most of once-in-a-lifetime encounters. Tap the link in our bio to learn more about the new 100-400mm F4.5 G Master now. #SonyAlpha

"The new Sony RX10 V camera feels like it was made for us moms who want the beautiful shots but still want to be in the moment. A few things I truly love about it are the 24–600mm lens all in one!! so you never have to stop and change lenses.. a game changer! Lightweight and easy to bring along on every single adventure, slow motion to make those little moments last a little longer, and simple enough to pick up and shoot without a huge learning curve! Our babies are only this little once and I want to freeze these moments as much as I can while still being a part of them!" - @Anna Fack🖤☁️⛵️✨ Shop the new, all-in-one 24-600mm Sony camera: the RX10 V, through the link in our bio now. #SonyAlpha

Worth the tilt 🔥🔥😮‍💨 Shot by @Anthony at the C-Bracket Horse Barn in Casper, Wyoming, on the Sony FX6. #SonyAlpha #cinematicvideo

Portraits with @Drue and his favorite camera - the ultimate high-resolution portrait camera, the Sony Alpha 7R VI . “It has been my daily driver and I keep reaching for it. The files are actually insane. The eye autofocus does not miss even wide open, and I can crop in 5x and everything stays tack sharp" 📸 - Drue. which portrait is your favorite? model: Tanzima Hekmatyar. #SonyAlpha

Answer: razor-sharp. 💎🔭 @matt_matkin tested out the new Sony F6.3 GM OSS lens with his Alpha 1 II. “I was completely blown away by how lightweight this lens is relative to its image quality. The edge-to-edge sharpness is incredible, and being able to shoot handheld with a 600mm prime all day without feeling weighed down is game-changing." Learn more about the new Sony 600mm F6.3 GM OSS through the link in our bio. #SonyAlpha

Meet the new ECM-W5 wireless microphone. 32-bit float audio recorded straight to your camera, with no separate files to sync. Learn more and preorder yours through the link in our bio. #SonyAlpha #ECMW5

“Sport and photography appeal to me for the same reason: both encourage the pursuit of personal excellence through connection. From hero shots to quiet moments, these games are full of opportunities for capturing memorable imagery.” – Pro sports photographer @veritykg.photos 💯 Taken with the Sony A6700 paired with the new 100–400mm F5.6-8 G OSS lens. #SonyAlphaCanada #SonyAlpha

Behind the Sony Alpha 7 IV vs. through the lens - we're not sure which view incites more awe and wonder. ✨🤩 Why @Andi Rahm mp4 deemed the A7 IV worthy of doing this view justice? "My favorite feature of my Sony Alpha 7 IV is its excellent image quality and dynamic range. Especially when filming nature and landscapes, I really appreciate the sharpness and amount of detail the camera captures. It gives me the flexibility to capture cinematic footage while retaining plenty of detail and dynamic range for post-production." Tap the link in our bio to save $500 on the A7 IV now. #SonyAlpha

New York City: on the Sony Alpha 7 V camera 📷 by @Alvaro Valiente 🗽 #SonyAlpha #cinematicvideo

7 different composition techniques @Skye | Photography uses and why he uses them. 📝 What's your go-to composition technique and why? 📷: Sony Alpha 7 IV. #sonyalpha #wildlife #wildlifephotography #a7iv #photography

Answer: ✨stunning portrait art✨👏👏 Where did your photography journey start? 📸 @Jordé began with the Sony A5100, followed by the A7 II and now the A7R III. Congrats on seven years, Jordé! Can’t wait to see what you shoot next. #SonyAlpha

Capturing the views on your adventures 🤝 the Sony 16-35mm F2.8 G Master II and the Sony 24-70mm F2.8 G Master II lenses. They are @shotby.dp 's "go to lenses for any scenario, without a doubt." Lightweight enough to carry on long hikes, but still versatile enough to cover every shot you need, with tack sharp detail. Tap the link in our bio to learn more about your new adventure MVP's - the 16-35 + 24-70 F2.8 G Master II lenses. #SonyAlpha

Not complete without their Sony cam in hand @serena 📸💫 @Colleen @Cassidy Lynne @ash ⚡️⚡️ #SonyAlpha

What's your favorite focal length for shooting astro timelapses? "With this setup, I've felt confident capturing the skies regardless of the composition." - @mike abramyan 🌌 Want to capture breathtaking scenes in low light? Sony Alpha gear is made for it. Tap the link in our bio to learn more now. #SonyAlpha

Birders, the new Sony RX10 V could be the right fit for you—a fixed-lens camera with a 24–600mm zoom that captures photos and videos with beautiful results, without adding extra weight or taking up more space in your backpack. Pro bird photographer @Jared VanderMeer is living proof. ✨ #SonyAlpha

Looks like an edit. Created in camera. ⚡ @Luke paired the Sony Alpha 7 V with the 24-70mm F2.8 GM lens for these. How does the Alpha 7 V help him “edit” in camera? “I picked this combo for this specific set because of the custom dial I have set up on the A7 V. I programmed it for slow shutter shots: slow shutter speed, aperture stopped down but not too much, low ISO. One turn of the dial and the camera is ready to go. I love the image quality of the 24-70 combined with the autofocus of the A7 V to get shots like this.” - Luke 💯 #SonyAlpha

The new Sony RX10 V is the perfect all-in-one camera + lens to capture all the action of your superstars - from any distance (wide at 24mm - all the way down field at 600mm) like @Roland Pollard ⭐️ Tap the link in our bio to learn more now. #SonyAlpha #RX10V #bestcamera #bridgecamera

Watch @VisioNariuS👀 unique fashion photography with slow shutter drag and the Sony Alpha 7R V 📸 “One of my favorite things to experiment with is shutter speed. For many of these shots, I’m working anywhere from 1/8 to 1/50 sec to introduce movement and create a more dynamic feel. I’m also constantly playing with my f-stop, adjusting it depending on the available light and the look I want to achieve. There’s no one “perfect” setting, experiment, move things around, and see what works for your style. Try these settings on your next shoot!” - Victor. Have your eye on the A7R V too? It’s currently $500 off. Tap the link in our stories + bio to add it to your bag. 📸 #SonyAlpha

Trauma candy salad but make it from a photographer's POV. Featuring @Cassidy Lynne @Colleen @ash 🥴🍬 What's your craziest story from a shoot? 👀 #SonyAlpha

Why the Sony FX2 makes sense for most creators, from avid FX2 user and creator @Chris Brockhurst 📹 Want to learn more about how to maximize your Sony FX2? Take the free FX2 course from Chris on Alpha Camera Academy. Tap the link in our bio to learn more now. #SonyCINE #SonyFX2

@codytigergray braved an 80 km hike, the dark, severe winds, and bugs to capture this breathtaking timelapse in Mount Assiniboine Park with his Sony Alpha 7C II + 16mm F1.8 G lens. Well worth it. ✨👏👏 #SonyAlpha

We sat down with filmmaker and creator @Andy To for a look behind the scenes of his Sony FX5 launch film. Hear how he brought the project to life and his biggest takeaways from shooting with the FX5 for the first time. Watch the full launch film on Andy’s profile. #SonyCINE #SonyFX5

Learn how to get the perfect pup photos from professional dog photographer @Justin Veenema his for when you have your favorite puppy in front of your lens! Justin took these gorgeous golden photos with the Sony A7CR + 28-70 F2 G Master lens at the Golden Dog Farm in Vermont, during #SonyKandoTrip ✨ #SonyAlpha

Unboxing the new Sony Alpha 7R VI. 👏 For @othersbysamuel , it became the camera that brought his photo and video work together in one Sony kit. “After six years in a different camera ecosystem, I made the jump to Sony for video first, starting with the FX3, then fully committed. The new Sony Alpha 7R VI let me consolidate into one kit that handles both high-resolution photo work and serious video, all without compromise. To me, this is the best hybrid camera out there.” — Samuel. Tap the link in our bio to learn more. #SonyAlpha

Hello from the happiest place on earth... a Golden Retriever farm at #SonyKandoTrip 🤩🤩 @Alvaro Valiente took these *incredibly cute* shots on the Sony Alpha 7 V + 24-70 F2.8 GM II #SonyAlpha #SonyCINE Special shoutout @Drew 🤷🏼‍♂️ for the cinematic video 🥲

Trevor Pottelberg took the new Sony RX10 V (a fixed-lens camera with a versatile 24–600mm zoom range) into the wild. With no need to swap lenses, photographers like Trevor can stay present in nature while remaining ready to capture subjects both near and far. Want to step up from a point and shoot, or quit carrying more lenses on your adventures? Learn more about the new RX10 V through the link in our bio now. #SonyAlpha

Happy #NationalDogDay from the happiest place on earth — the @Golden Dog Farm at #SonyKandoTrip 🤩🤩🥲🥲 Shot on the new Sony Alpha 7 V + 16-35mm F2.8 GM II (a beautiful setup for video + stills of the ‘goodest’ subjects) ✨ #SonyAlpha

First stop at Kando Trip 2026: gear checkout. 👀 With the entire Sony Alpha lineup in front of you, which camera + lens are you reaching for first? #SonyKandoTrip #SonyAlpha