Tatcha (@tatcha)

What does fermentation have to do with your skin? More than you might think. Discover the tradition behind Hadasei-3™, our blend of Akita rice, Uji green tea, and Okinawan algae, all double fermented to nourish skin and boost resilience to daily stressors.

Meet the newest Kissu Lip Mask: Japanese Maple Red. 🍁 Inspired by momiji, the rich red leaves that transform Japan's autum landscape, this limited-edition shade captures the beauty of the changing leaves. Available now at Tatcha.com, online @UltaBeauty, #CosmeTokyo, #CosmeOsaka, and #IsetanBeauty. Coming soon globally.

Your skincare ritual can be a moment to slow down, reconnect, and care for skin and mind.

The newest Kissu Lip Mask Japanese Maple Red is here. Available now at Tatcha.com, online @Ulta Beauty, #CosmeTokyo, and #CosmeOsaka. Coming soon globally.

Before the skincare ritual, there’s the pause. 🍵📖 A few of our community’s favorite ways to take a moment for themselves. What does your Step Zero look like?

Our founder, Vicky Tsai, puts our chief scientist of the Tatcha Institute to the test. Can they guess the formula?

A softer way to move through the day.

@doctorclaudia, we're ready.

Meet @doctorclaudia, Tatcha’s Neuroscience Ambassador and expert in the skin-mind connection. With a Ph.D. in neuroscience and more than 15 years studying how the brain, nervous system, and skin communicate, she's helping us explore the NeuroSkin Science supporting Hinou-dokon - the Japanese philosophy that skin and mind are deeply connected. So is “cortisol face” actually a thing? And what does stressed skin look like? We asked Dr. Claudia your biggest questions. Listen in.

We’re honored to welcome @i_am_kikooo as our Global Ambassador. Her journey of self-belief, softness, and strength reflects the heart of our latest campaign: caring for the skin as a way to reconnect with the mind and self. #KikoMizuhara #Tatcha

When the to-do list feels like a lot, start with one thing at a time. Today, we're turning restocking into a little ritual with our Hadasei-3™-filled favorites 🤍 #asmr #restock #restockasmr

Life moves fast. We give so much of ourselves just to keep up. Somewhere along the way, our skin feels the stress. At Tatcha, we've long believed in Hinou-dokon (皮脳同根), the Japanese philosophy that skin and mind are deeply connected. Care for one and you care for the other. Today, NeuroSkin Science proves that through shared signaling pathways, our skin responds to what we feel. So what if you slowed down, even for a few minutes? Pause. Breathe. Care for your skin and yourself.

Tatcha was born from a deeply personal journey rooted in a timeless truth: skin and mind are deeply connected. Our commitment to you is stronger than ever: to help you care for your skin and restore balance for your whole self. A new chapter begins.

We're stepping away for a moment. To pause, reflect, and recommit to what has always guided us: the cultivation of beauty through intentional ritual and care, and the connection between skin and self. When we return, you’ll see where we’re going next, beginning with a message from our founder, Vicky Tsai. A breathtaking new chapter begins. See you August 17.

Suminagashi (墨流し), or "floating ink", is the centuries-old Japanese art of marbling ink on water to create delicate swirls. Dive into your 30-second visual meditation. 🖌️

What will your luck bring? Our annual Fukubiki event celebrates good fortune and the joyful discovery of new rituals. Choose 2 minis with $100+ orders or 4 minis with $200+ orders, then use code FORTUNE26 for the chance to have one of your minis upgraded to a full-size product.* *While supplies last.

Discover a new ritual, and maybe a little good fortune, now through 8/9. Choose 2 minis with $100+ orders or 4 minis with $200+ orders. Then use code FORTUNE26 for the chance to have one of your minis upgraded to a full-size product.* *While supplies last

Ocean sound on. Melting Lip Balm on. The lip treatment that naturally volumizes and restores the lip barrier is now available at @sephora, online and in-store, and @Amazon. 🩷 Pinku 🤎 Moka ❤️ Reddo 💜 Papuru

We're breaking down everything you need to know about Fukubiki ✨ Inspired by a Japanese lottery tradition said to reveal one's fortune, our annual summer event brings a little luck to your skincare ritual. Choose 2 minis with $100+ orders or 4 minis with $200+ orders. Then use code FORTUNE26 to see if one of your minis becomes a full-size prize.* Try your luck now through 8/9. *While supplies last

Dreaming of: longer days, cool dips in the ocean, and refreshing hydration.

When your morning ritual sets the tone for everything else.

POV: a Paris morning with Tatcha. Find us at @SEPHORA and Sephora stores across Europe.

The ritual was never about chasing perfect skin, but about showing up for yourself everyday 💚 @Hitomi Mochizuki

A ritual worth repeating #slowliving

refill. reglow. repeat. refillable pods for Longevity Memory Cream have arrived at @sephora. refills are also available for Dewy Skin Cream and Water Cream. which moisturizer are you refilling first?

a summer day, one ritual at a time. #dailyvlog #dayinmylife

AM 🤝 PM different rituals, same mindful care

cooling off your feed with a burst of lightweight hydration

Williamsburg, if you see our hand-painted Matcha Foam Cleanse mural, take a selfie in front, tag us, and we'll send you a sample. See you out there! 🍵

30 seconds to summer-ready skin