@the30percentpod

In this episode we sit down with A&R, Artist Manager, and show curator Faiza Hersi to talk about the origins of her career managing Karun (7:03), music rollouts & working with Altair Said and Xenia Manasseh (26:37), her copyright battle with Anastasia Kirathe (57:53), the upcoming show featuring…

“AI is not going to take your job, AI will take the jobs of people who don’t know how to use it.” Episode 204 | Spirit Of Excellence ( with @Tèmídayọ̀ Ọládé̩hìn ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #temidayooladehin #burnaboy #soundengineering

“Creatives are broke. It’s almost similar to football where only 10% or so are millionaires.” Episode 204 | Spirit Of Excellence ( with @Tèmídayọ̀ Ọládé̩hìn ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #temidayooladehin #burnaboy #soundengineering @Afamefuna…

“Why do I have pressure? I’m probably the calmest person in the room” Episode 204 | Spirit Of Excellence ( with @Tèmídayọ̀ Ọládé̩hìn ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #temidayooladehin #burnaboy #soundengineering @Afamefuna @AARE

This week we sit down with @Tèmídayọ̀ Ọládé̩hìn , a seasoned sound engineer and music producer who serves as Burna Boy’s Production Lead and Front-of-House Engineer. We get into his start in music, artists coming from the church (5:12), his views on A.I in the music scene (15:53), and working with…

Our song pick of the week (October 16th 2026) is “Mwanake” by @Mura & @stacykamatu @TheChangeKato #the30percentpod #pickoftheweek

We begin today's episode with a recap of Afam's talk on music business, music law and IP at Homeboyz Institute (9:33), next, commentary on X leads us to a conversation about the value of “monoculture” in our industry (21:47). Bien announces his upcoming project “Alusa Continua” with a tracklist…

“You [successful artists] now have to play the game for the most part.” Episode 202 | On the Ledge ( with @Abby🐾 ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #abigaeldiana #playke #ongezavolume @Ongeza Volume

“Is it very important to have physical media? I think it’s really cool because it leaves a lasting impact.” Episode 202 | On the Ledge ( with @Abby🐾 ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #abigaeldiana #playke #ongezavolume @Ongeza Volume

This week we’re Kickin’ It with @Abby🐾 of @Ongeza Volume ! We start the episode by talking about the Martell Swift Academy that we were a part of (6:11), then recap the different shows we attended recently including Tina Ardor’s “Adorn”, DJ Mura’s ‘Murata’ listening party, Mordecai Dex’s…

“I find that most of the songs that we tend to write that are true to us, tend to be true to someone else because we all know what struggle feels like.” Episode 201 | No One’s Coming to Save you ( with @MORDECAI_DEX ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod…

“I forgot my lyrics [on stage] .. that’s how we got the intro for Nikikutazama.” Episode 201 | No One’s Coming to Save you ( with @MORDECAI_DEX ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #mordecaidex #playke #dexclusives

This week, we’re sitting down with singer, songwriter, and hitmaker @MORDECAI_DEX for a conversation. We discuss about his songwriting process (8:51), the process of working inside super group Kodong Klan (31:00), we also talk about sampling culture in Kenya’s music industry (51:24). Also, he lets…

“You don’t get what you deserve, you get what you sign.” Episode 200 | The Lightbringer ( with @Joey Akan ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #joeyakan #afrobeatsintelligence #viral

“The first set of people they will hire will be the condoms. Because they wanna F* the system and they wanna do it with protection.” Episode 200 | The Lightbringer ( with @Joey Akan ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #joeyakan #afrobeatsintelligence…

“You need to lack a little bit of soul to succeed in the music business” Episode 200 | The Lightbringer ( with @Joey Akan ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #joeyakan #afrobeatsintelligence #viral

“Without that layer of hunger, why are you doing music then?” Episode 200 | The Lightbringer ( with @Joey Akan ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #joeyakan #afrobeatsintelligence @Afamefuna @AARE @Afrobeats Intelligence

“Let’s find a way to decouple our local from this global by creating sustainability at home.” Episode 200 | The Lightbringer ( with @Joey Akan ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #joeyakan #afrobeatsintelligence @Afrobeats Intelligence @Afamefuna @AARE

For our milestone 200th episode we sit down with @Joey Akan , one of the most prominent, and influential music journalists in the African music scene. He talks to us about his start in journalism (5:33), outside labels coming into Africa (27:50), the growth of the Nigerian music Industry (41:55)…

“I’m going to focus more on working with my Kenyan producers.” Episode 199 | Buy KE ( with @Tina Ardor ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #tinaardor #migati @Afamefuna @AARE

“I believe in my African roots so much that I will wear it anywhere around the world. Proudly and Loudly.” Episode 199 | Buy KE ( with @Tina Ardor ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #tinaardor #migati @Afamefuna @AARE

This week we sit with Artist, A&R, and label owner @Tina Ardor to talk her start in deejaying (13:00), running her label Migati Music with her brothers (36:32), difficulties working with foreign producers in the Afro House scene (1:12:21). She also talks to us about her upcoming EP “NDETO” and her…

“Consistently support them [Kenyan Artists], stop just clout chasing because they have done well in one moment.” Episode 198 | Tall Kings ( with @rnbfay ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #faizahersi #nairobirnb @Afamefuna @AARE

“Where are the risk takers? Like everyone’s just being so safe, it’s actually so problematic for all of us.” Episode 198 | Tall Kings ( with @rnbfay ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #faizahersi #nairobirnb @Afamefuna @AARE

“When you go to West Africa - you go to Lagos - you will see how connected they all are. They help each other” Episode 198 | Tall Kings ( with @rnbfay ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #faizahersi #nairobirnb @Afamefuna @AARE

“People like to devalue creatives as if our work is not important, like it’s not valued” Episode 198 | Tall Kings ( with @rnbfay ) is out now on YouTube and all places you stream your podcasts 🎧 #the30percentpod #faizahersi #nairobirnb @Afamefuna @AARE

We begin today's episode with a recap of Watendawili's Wozaa World, and a few observations from the show (7:39). Following that, a live event app, Aluta, was announced, will it change how we experience live shows? (24:22). We then mention the passing of Stoopid Boy, and some of the internets…

This weeks episode begins with a recap of Both Zaituni and Stacy Kamatu's shows that we attended (7:55). After that we debate some hot takes about the Kenyan music scene starting off with Sofiya Nzau’s teased collaboration with Chloe Bailey and Skyla Tylaa. We highlight a claim on Twitter that…

This week, Faiza Hersi accused Anastasia Kirathe of copying Xenia Manasseh's "Rudia" for her video "Karma" with both Anastasia and the music director denying the claims (16:28), after that, another Jakes Nyanjom of Homeboyz Radio accuses our artists of not creating songs good enough for the…

We start todays episode with a recap of Sam's CBDeep experience and Xenia Manasseh's Album listening (9:11). After that, we get into a conversation on artists and try to answer the question, “What is a performance worth?” (21:16). Next, is CMO news where there is a proposal to collect royalties…