OUAI (@theouai)

Dead ends kill. CHOPPED—a OUAI limited series starring Victoria Pedretti ✂️ 10.26.

Fall forecast: golden hour, glowing skin, & healthy hair.

A happy Medium (Shampoo).

Say “I’m fine” and mean it. Thanks to the ultimate fine hair arsenal: • Detox Shampoo – Cleanses without stripping • Fine Hair Conditioner – Hydrates & strengthens • Fine to Medium Treatment Masque – Deeply hydrates to replenish dry strands (in place of conditioner when your hair needs a lil more love) • Leave In Conditioner – Our do-it-all leave-in that protects, detangles, and smooths • Hair Oil – Adds softness and shine

Taking the long way home, obviously. Lauren Canyon balances notes of fig leaf, jasmine, & violet with lingering base notes of cedarwood & soft musk. Feels like the good kind of detour.

How to get your hair to catch the light just right featuring Thick Shampoo & Conditioner. @itsreallyhelen

Laurel Canyon has notes of fig leaf, almond milk, and cedarwood. But if you close your eyes, you’ll also smell a non-performative record collection and Joni Mitchell’s guitar.

Don’t call it a catwalk. It’s NYFW. Wearing Fur Bébé at @Rachel Antonoff x @🌸Susan Alexandra🎀 Best in Show. (P.S. all pups are adoptable via @Animal Haven)

Familiarity breeds c̶o̶n̶t̶e̶m̶p̶t̶ a shared love for Laurel Canyon EDP

Your new limited edition St. Barts Solid Fragrance travels well. Just don’t be surprised when this happens. Now available at @sephora and theOUAI.com

Meet our newest scent Laurel Canyon–smells like the top is down, the music blasting, and your favorite passenger princess. Our newest EDP is available exclusively at @ultabeauty and theOUAI.com

We heard you. Kind of. Meet our limited edition St. Barts Solid Fragrance, your favorite tropical scent in a solid format you can take anywhere.

Who cares about getting the right answers when the outcome is hair like this ft. Thickening Spray & Super Dry Shampoo

We take work life balance seriously.

Asking our team: tell us about the intricacies of brand marketing while showing us how you use Leave In Conditioner to hydrate and heat protect your hair. Quickly.

Leave In Conditioner and doing the clam slam in the office.

Protection of choice: our Swiss army knife of hair — Leave In Conditioner.

Allie looking at a toxic relationship the same way we look at a bad hair day: “I can fix this.” Head to TikTok shop to get the look.

*Sends invoice for 3 pumps of Leave In Conditioner*

You came for the cause and stayed for the party 🌈 In honor of Pride, we’ve partnered with the @LA LGBT Center through a sponsored float in the LA Pride Parade to continue our support of the incredible work they do for the LGBTQ+ community year-round. This Pride season, the Center’s message is simple: Love Lives Here. And as part of that commitment, we’ve made an additional donation to help fund the Center’s programs, resources, and services that support LGBTQ+ individuals across Los Angeles.

Next is “your PTO is approved”: sincere

Destination OUAI-cation 🏝️ We heard we’re not the only fans of orange (Ibiza) and blue (Santorini), so we brought a ton to NYC - here’s to another win 🧡💙

When you scream at us to make St. Barts into an EDP – this is who you’re yelling at.

We didn’t think it could get worse than a 3-in-1 but then came motor oil (ft. a special guest host).

Raise your hand if you’re also getting Bond Repair Balm 20% off during our sitewide Friends & Family Sale. Starts now on theOUAI.com

We all had to sit in a circle and talk about our feelings after this.

Had to dig deep in the Facebook (Myspace??) albums for these.

Send us a letter and we may or may not name your first born.

We clearly take the Met Gala very seriously here at OUAI HQ.

Drop the product you’ve been missing in the comments and we’ll think about bringing it back 👀