Timothy Fare-Matthews (@timfmatthews)

We do productions for some of the biggest names on the planet, and we shoot with everything from the Venice II down to the FX30 🎥 ↓ Here are four reasons why ↓ - ▫ (1) Look: The cameras in the Sony Cinema Line are engineered to complement each other. All our content matches easily, ensuring our…

↓ Save and read this for later. ↓ ▫ (1) Elevate your gear: Upgrade your kit for larger productions (allocate budget for rentals). Diverse and bigger gear adds perceived value, positively influencing clients. (2) Showcase versatility: Construct a robust portfolio featuring diverse projects to…

If you haven’t already seen ‘The Camera Built For Everything | Sony FX5’, I’d highly recommend watching the launch film first. You can find it on my YouTube, my Instagram, or over on the Sony Middle East & Africa channels. A huge amount of time, planning and passion went into creating that…

Been running the Miller CiNX 9 Fluid Head System over the last few months on real commercial shoots, and it's one of those pieces of gear you stop thinking about once you're on set... which is exactly what you want. From high-speed tracking with a Sony Burano at Tensai Tuning to long-lens…

Proud to finally share a project that has been many months in the making. Produced by First and Ten Productions for Tensai Tuning & Performance, The Tensai Standard explores the people, processes and philosophy behind one of the region’s most respected names in performance tuning and specialist…

If you shoot fast-paced events and want the ultimate 4-lens combo… this is it. 🎥 Recently filmed a production with Sony [@sonymea] for the Dubai Polo & Equestrian Club and wanted to break down the ideal setup I genuinely trust for high-action sporting events. From cinematic establishing…

🎬 Most filmmakers don’t fail because of lack of talent… they fail because they don’t have a compass for how to grow their business. You can be extraordinary behind the camera, but if your customer experience is poor, your credibility is weak, or you’re invisible in the market, you’ll always hit a…

🎯 Most filmmakers lose deals not because of talent… but because they wing the sales conversation. If you don’t have a structure, every client call feels like guesswork. Sometimes you come across as pushy, sometimes as too passive. Either way, you leave money on the table. That’s why I use LAPS…

🎬 The fastest way to lose trust as a filmmaker is by trying to sell clients things they don’t actually need. Here’s the truth: content is complicated, ROI is rarely clear, and most clients don’t even know what the right solution looks like. That’s where your real value comes in, not just filming…

🎬 When filmmakers get ghosted by clients, it’s often rooted in one thing: a disconnect around value. If you stick to rigid fixed rates, you risk mismatching your price with the real weight of the client’s problem. Sometimes you undercharge for solving something huge, other times you look…

↓ Save this if you’re a filmmaker who wants to survive 2025 ↓ If your offer isn’t strategically tied to ROI, then yeah, be worried, something like AI will replace you. 🎥 Content is easier than ever to produce. That means, like with service when it becomes easier to produce, it becomes cheaper. And…

🎥 Most people think scaling is about getting more clients. It’s not. It’s about being extraordinary — in what you do and who you do it for. Here’s the truth... You can’t be extraordinary for everyone — but you can be for a select few. That’s where niching comes in. But don’t just guess your niche…

Filmmakers stop obsessing over what camera gives you the best quality! The future of filmmaking isn’t just about a better image — we’re reaching honestly I feel a ceiling there. The real innovation lies in how technology speeds up workflows, eliminates inefficiencies, and brings storytelling back…

Is AI going to kill the filmmaking world? Or is it opening new doors for creativity? In this podcast, @matt_essam and I dig into how AI is reshaping the industry and share ideas on how filmmakers can adapt, thrive, and stay ahead of the curve. The full episode is dropping soon, and I’ll be sharing…

Zeiss Nano Primes – compact, full-frame, incredibly sharp, and surprisingly affordable for the quality they deliver. As a commercial DP, I’m constantly up against tight budgets, lean crews, and the pressure to deliver uncompromised cinematic visuals. Cinema lenses are notoriously hard to justify…

🎬 The honest truth about a filmmaking career: Be ready to outwork, outlast, and push harder than you thought possible. Filmmaking, especially if you’re going the entrepreneurial route, is demanding, relentless, and often takes over every part of life. Is it worth it? Absolutely. But go in with a…

🎬 Want growth filmmakers? Save this for later 👇 and Follow this simple 3-step process: 1. Evaluate Your Past Work: Analyze the last 10 productions—what worked well and what didn't. Develop processes to improve. Remember, the customer journey starts before the brief is given and continues long…

Ever been blown away by a 5-star hotel experience? Curious about what makes it 5-star? It’s all about the attention to detail—those small touches that you, as a guest, might not even notice. That’s where the extra couple of stars come in. Apply the same mindset to become a 5-star filmmaker…

It's always a WIN when great brands come together. There are too many people to thank for this production, but a special shoutout goes to @threepipe_reply, @gulfoilinternational, and @mclarenauto — thank you for trusting us with this commercial! The setup might look extensive, but rest assured…

Filmmakers, if you struggle with pitching content to clients, SAVE this for later! 👇 First, understand that there are three types of clients: B2C (Customer), B2B (Business), and B2A (Agencies). While agencies are technically businesses, they often value what B2Cs prioritize: better quality and…

Time is money. So if you pick gear based on how much time it saves you on set instead of minute details like: ▪︎ dynamic range ▪︎ colour science ▪︎ resolution ▪︎ high-speed frame rates ▪︎ intetnal RAW recording ▪︎ brand aren't you missing out? 🤔 Let me know what you think below 👇…

If you're in the market for a commercial-level cinema camera but don't want to spend an insane amount, watch this video and check out the link in my bio for the full behind-the-scenes (BTS) video of the all new 8K Sony Burano paired with Zeiss Nano Primes, featured in my recent commercial for…

You don't know what you don't know... If you're a business owner, filmmaker or not, and keen to gain some perspective (increasing your 'know') as well as discovering all the opportunities you're potentially missing out on as an entrepreneur, then I highly recommend @danielpriestley and his amazing…

I know not many of you would say the Sony Burano is hilariously cheap. But when I clawed back a total of 4 hours saved production time over a 5 day window on one of my commercials last week, without a single drop in quality, it surely convinced me otherwise. A lot of the time, we forget that when…

Stop taking your clients’ money unless you know the value your asset will bring. It's important to understand the goal of what your content is and how to maximise the ROI. By doing this, you actually create a system that promotes great word of mouth and referrals. This is why being extraordinary…

Filmmakers, learn to practice what you preach... Content creation is more than just good looking videos and photos. It also has a job to do. Most of the time, clients hire you to create content (a digital asset) when they want it to fulfil a purpose. Make the effort to understand what those KPIs…

The Sony Burano is the first full-frame 8K cinema camera that has in-built auto functionality. Which is a huge deal! We're talking (AF, Variable ND, IBIS)...😅 This new bar that Sony is setting for the industry is shockingly high and I don't know what in the market competes with this. ▫ To see the…

Huge thanks to Razan Takash and Advanced Media in Dubai for having me on their new podcast series. This was recorded during their CINETomorrow event, where I conducted a workshop on the new Sony Burano and how it's changing the way we shoot cinema. If you want to see the full talk, head over to my…

Stop buying your equipment solely on look of footage, dynamic range, or even 'RAW' features, etc. We've moved beyond that. Nowadays, all brands offer good quality, so it's time to consider the additional capabilities that your gear can offer. These tools are designed to simplify your work…

Can't decide between the Sony A7SIII and the Sony FX3? // #filmmaker #MySonyMea #filmmaking"