UK Gap (@ukgap)

You’ve never seen sweats like this. Cut loose. Worn boldly. For originals redefining the uniform — and the moment. Introducing Sweats like this. Featuring global artist @baby miko 💗 “WASSUP” by Young Miko Directed by Bethany Vargas Choreographed by Zoï Tatopoulos Dancers: @amandamitchell___ @ANDRES JIMENEZ @Braylon Browner @BRYAN CABRERA @camila @camryn bridges @D @Davy @L @Emma Mather @eugeniarodriguez388 @Gavi Barra @gavin morales @josiahhh @keira redpath @madisonrougealvarado @maliahhoward @MegLord @meebs13 @Olivia Alboher @Sam fine Andrés (Rico) Peñate, Athena Andrade, Hailey Paolillo, Josephine K Zarzosa. Explore the campaign at link in bio. #Sweatslikethis

Better in Denim. This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together. Featuring @KATSEYE Milkshake by @Bounty & Full Directed by Bethany.vargas Choreographed by robbieblue_ Explore the campaign at the link in bio. #BetterInDenim #ukgap #HowYouWearGap

In her element.  Behind the scenes with @mona_tougaard in Gap × Victoria Beckham.  Explore the collection at link in bio or at Gap Covent Garden and Westfield White City.

Final fitting. Gap × Victoria Beckham launches this Friday. On Gap.co.uk and in Gap Covent Garden and Westfield White City.

Hello again. Our second Gap × Victoria Beckham collaboration launches 23/10/26.  Online & in Gap Covent Garden and Westfield White City.

Introducing the Reversible Hoodie. One hoodie. Two different styles. In celebration of Gap Hoodie Day. Watch as we celebrate our hoodie reinterpreted through your lens - a canvas for individuality featuring the work of @nikkijavid

The Logo Hoodie like you’ve never seen. All in celebration of Gap Hoodie Day. Watch as we celebrate our hoodie reinterpreted through your lens - and make an icon brand new. See the hoodie rework created by @hndsght.studio

Add to queue. The pieces that play well together. Classic shirts and zip-ups. Stripes and authentic denim. In soft autumnal colours.

Layering season. Double tees and hoodies. A triple threat. For your most comfortable autumn yet.

Gap International Hoodie Day, Coming Soon to It's Bagels Soho. @its__bagels

Styled in denim. This is the season to make denim yours. Loose. Low. Bold. Make it look like never before - like you. Link in bio to shop.

A little ’90s nostalgia with @thechoifamilyuk “I remember years ago desperately wanting one of those Gap logo tops, and when I finally got one, it was dark green and I was SO excited 😍 So wearing one again all these years later feels pretty special. The kids now want Gap EVERYTHING because they’ve completely fallen in love with the pieces.”

London, we felt that. 💙 An immersive night of sound, style and culture with RY X, bringing a little more magic to the city we call home. From the first beat to the last moment, Gap Covent Garden came alive - a night made for getting together, turning it up and making memories. Filmed by @espsntn

Character study. Shots between takes with the Parisian extras for our film “The Long Way.” In Gap × A.P.C. Explore the collection on gap.co.uk.

Our Gap × A.P.C. film was inspired by the spirit of ’60s French Nouvelle Vague and films like “À bout de souffle.” We wanted to tell a Franco-American love story about two strangers as they choose to take the long way - and what they find when they do. We cast @iaaaaaaaaaaannnnnnnn and @palomalefriant as our actors, both artists with music backgrounds, as a nod to our brands’ shared history in music. It was their first time acting - a new way to explore their creativity and express themselves. Then came director @karlcan, whose roots in both France and Los Angeles made him the perfect choice to connect both worlds. He guided our actors through the cinematic Montmartre district as a love letter to Paris. And the joining of our two cultures on film. Explore Gap × A.P.C. at gap.co.uk.

Gap × A.P.C. presents “The Long Way.” A Franco-American love story about two strangers who choose to take the long way - and what they find when they do. Starring artist @iaaaaaaaaaaannnnnnnn and DJ @palomalefriant. Directed by @karlcan The collection launches this afternoon on Gap.co.uk and in our Gap Covent Garden store.

RY X and Gap @ryx grew up in a small surf town on the Australian coast, but his music is something he's taken around the world. “To transcend the ideas of borders, music becomes the language that connects.” Soon, that music connection will be felt in three special locations - Sydney, Berlin and London. Photography & Art Direction by @marathemermaid Cinematography by @jake_carl_image_ Production by @b.i.g.s.t.u.d.i.o

The Spirit. The Sun. The Sea. @ryx has spent the past year writing and recording a new album at his home studio guided by the nature that engulfs his surroundings. “My priority was to be more in connection to my inner world through my connection to nature” he admits. “And I can get into a place of writing and creation from a very honest place.” His commitment to artistry is his guiding principle; in his sound and in his sense of style. Photography & Art Direction by @marathemermaid Cinematography by @jake_carl_image_ Production by @b.i.g.s.t.u.d.i.o

Meet RY X. A Grammy-nominated singer, songwriter and producer from a small surf town on the Australian coast, whose music moves between folk, electronic and classical. Filmed at his home in California, this three-part series invites us into the rhythms of his life. Across three intimate films, RY X explores music as a language of the heart, the process of creating from an honest place, and the connections that transcend borders. Photography & Art Direction by @marathemermaid Cinematography by @jake_carl_image_ Production by @b.i.g.s.t.u.d.i.o

Layer on some charms. Tie on a scarf. The GapBag collection was designed with time-tested fabrics in classic silhouettes to be an extension of you. Find yours and get personal. Shop the edit online.

Introducing our new GapBag collection. Elevated silhouettes. Thoughtful utility. Not just made - crafted. Because good design isn’t exclusive. It’s for everyone. The new GapBag collection is available online now.

BETWEEN TAKES. For GapStudio. We asked @esther.mcgregor and @altonmason a few quick questions. Explore the Autumn Capsule at gap.co.uk

WORKWEAR, REWORKED. For GapStudio.  On set where the Autumn Capsule came to life. Worn by @esther.mcgregor and @altonmason.  Explore the capsule at Gap.co.uk

THE MAKING OF. With @zacposen For GapStudio’s Fall / Autumn Capsule, Zac transformed American classics into an elevated expression of modern essentials. Enduring fabrics in sculptural silhouettes. Everyday outfitting simplified, but no less bold. He says, “I was inspired by the foundation of denim. Its utility, the depth and complexity of indigo, and the opportunity to turn those qualities into expressive forms.” Explore the capsule at gap.co.uk

New outfits, on your own terms. Denim. Neutrals. And all the layers. Explore the collection at gap.co.uk.

The new denim uniform. Workwear-inspired details. Shades of grey, brown and blue. Denim jackets and relaxed jeans to wear your own way. Explore the collection at gap.co.uk.

Now serving. Gap × Malbon essentials to live and play in.

Sport mode, on.  The new playbook for American sportswear. Designed to go from court to course - and beyond.

Gear up. Crisp colors. Athletic silhouettes. All worn by team Gap × Malbon. @amberliza @adachen28 @alexjordonez @dunziellas

Gap × Malbon. Now live. A fresh take on American sportswear. For individuals who swing big. Serve loud. Play their way. Featuring @alexjordonez @amberliza @adachen28 @dunziellas