VEDI (@vedibeauty)

Holiday gifting doesn’t end on December 25. Shop clean, luxury satin lipstick—the perfect post-Christmas beauty gift. #giftguideforher #giftguide #holidaygifting #lipstick #lipsticks

Finding a flattering lipstick for warm undertone or olive skin tones is a constant struggle when mainstream lip products are built on cool bases. Stop wearing colors that turn completely gray, chalky, or ash on your lips. Every single shade in the VEDI collection is built specifically with a rich, warm pigment base to melt into warm, olive, and golden skin depths. This is luxury, clean beauty made for your actual undertone family. Let's fix your makeup bag: comment your go-to lipstick color family below (Nude, Pink, Red, or Berry) and I’ll tell you your exact match. 👇 #lipstickforwarmundertone #oliveskinmakeup #womansouthasian #indiebeautybrand #nudelipstick

Two years of building VEDI. No expensive PR retainers, no corporate agencies pitching on our behalf. Just a list of cold emails, a solo founder working survival shifts, and a premium formulation that spoke for itself the second it hit a desk. The press validated the formula—now it's your turn to experience it. 🟢 Tap the link in our bio to find your signature shade through our 60-second quiz. #beautyfounder #womenfounded #cleanbeauty #vogue #forbes

The red lipstick that actually works on warm and olive skin. Most reds and berry shades look off on warm skin because they were made for a different skin tone. Gulabi Rose was tested over and over on warm skin until it stopped looking wrong and started looking right. Deep berry red, warm base, full pigment. This is the red we've been missing. Shop the link in bio. #redlipstick #berrylipstick #warmskin #oliveskinmakeup #browngirlbeauty

The nude lipstick for warm and olive skin that finally works. Finding a nude that works on warm skin is one of the hardest things. Too pink it looks fake. Too light your lips disappear. Too warm it goes orange. Sahara is the peach beige nude built specifically for warm and olive skin tones. No grey cast. Just your lips but better. Shop the link in bio. #nudelipstick #nudlip #warmskinlipstick #oliveskin #browngirlmakeup

I could never find a lipstick that worked on my skin — so I built one. Warm skin, olive skin, golden skin — we were always the afterthought. Grey cast, wrong undertones, shades that look nothing like the model once they're on your face. VEDI exists because I was tired of waiting for someone else to fix it. Share this with someone whose lipstick has done them dirty — and comment which shade was the worst. #lipstick #nudelipstick #lipstickforwomenofcolor #oliveskin #warmskin

Something is coming. Made in Japan. Feels like nothing on your lips. Comment FIRST — you will be the first to know when it drops. #vedibeauty #cleanbeauty #madeinjapan #newproduct #comingsoon

5 years on one lipstick formula taught me things nobody talks about. Lips are not one color. Most lipsticks are made for pink lips but most people have pink, grey, purple, or brown underneath. That changes how every shade shows up. Your natural lip color fades as you get older. Sheer shades stop working because there is nothing underneath to make them show up. You need pigment — not more makeup. A deeper richer shade is actually the most effortless look. Your eyes go straight to the lips. A nude is actually more work because you have to build your whole face around it. 5 years. 3 lessons. That is why VEDI exists. Save this. Which one surprised you most? #lipstickformula #pigmentedlips #warmskintone #oliveskin #cleanbeauty

Before and after of VEDI on pigmented lips — Sahara, Gulabi Rose, and Devi. Most lipsticks are not made for pigmented lips. One swipe of VEDI and the color actually shows up. Which shade is yours? #pigmentedlips #lipstick #warmskintone #oliveskin #twotonedlips

got perioral dermatitis from testing lipsticks. That is how VEDI was born. I was looking for a lipstick that worked on my warm olive skin without a grey cast. So I tested everything I could find. My skin started breaking out around my lips. Flare up after flare up. Every lipstick made it worse. I could not find anything clean that actually worked for my skin and did not cause a reaction. So I made it myself. Avocado oil. Shea butter. Cocoa butter. Sunflower oil. Ingredients you actually know. No grey cast. No flare ups. Save this. Has a lipstick ever broken your skin out? #periordermatitis #cleanbeauty #vedibeauty #lipstick #warmskintone

Rapid fire lipstick Q&A 💄 undertones, why your lipstick looks different than the model's, how to make it actually last, matte vs satin — and the one shade that works on everyone. Save this for your next lipstick shopping trip. What lipstick question do you still have? Ask below and I'll answer it 👇 #lipstickquestions #lipstick101 #undertones #warmundertone #coolundertone

Deep lipstick shades aren't intimidating — they're actually the easiest way to look put together 💋 Contrast = polish, and one swipe is all it takes. If you've been scared of a dark lip, this is your sign to try it. Which deep shade are you trying first — Devi or Gulabi Rose? 👇 #deeplipstick #darklipstick #lipstickfordarkskintones #lipsticktutorial #cleanbeauty

clean beauty" — none of these words are regulated and any brand can use them on anything. here's how to actually know what's in your lipstick 👇 #cleanbeauty #ingredientcheck #knowyouringredients #lipstick #beautytips

3 things about lipstick the beauty industry never explains — especially number 3 💄 #lipstick #beautytips #makeupeducation #cleanbeauty #lipcolour

warm and olive skin can wear colours that fair skin literally cannot — nobody talks about this 🫒 #oliveskin #warmskin #lipstick #cleanbeauty #beautytips

the lipstick trick that makes your teeth look instantly whiter — and it's not whitening strips 🦷 #lipstick #teethwhitening #beautytips #lipstickcolour #cleanbeauty

honest review of my own lipstick — the things I genuinely don't like about it 🙂 #cleanbeauty #lipstick #honestbeautyreview #lipstickreview #cleanliparts

how to prep your lips so lipstick actually lasts — most people skip step 2 🫦 save this. send to the friend whose lipstick fades in an hour #lipstick #liptok #beautytips #cleanbeauty #vedibeauty

i'm 31 and this is what people always ask me about 🫦 clean beauty isn't just what goes on your face — it's what goes in your body. and your lips absorb everything you put on them. lipstick goes directly into your body. so what's actually in your formula matters more than most people realise. save this. drop your biggest health or beauty question below — i'll answer every single one 👇 #cleanbeauty #over30beauty #over30skin #liptok #lipstick

DEVI or GULABI ROSE — which one are you? type D or G below 👇 DEVI — deep burgundy. makes your teeth look whiter. wear it everywhere.
GULABI ROSE — warm raspberry. effortless. looks like you were born wearing it. send this to a friend and see what she picks 👇 #lipstick #liptok #thisorthat #90slip #redlipstick 

why the same lipstick looks completely different on two people 🫦 it's not the shade. it's the undertone. warm skin pulls lipstick one way. cool skin pulls it completely differently. same tube. totally different result. the fix: know your undertone before you shop. swatch on your actual lips, not your wrist. how many unused lipsticks do you own? drop the number below 👇 send this to whoever has a drawer full of shades they never touch #lipstick #liptok #undertone #lipstickguide #makeuptips

how to find your perfect lipstick shade in under 1 minute 🫦 save this before your next purchase step 1: vein test — green = warm, blue/purple = cool, blue-green = neutral
step 2: match your undertone to your shade
step 3: always swatch on your lips, not your wrist send this to whoever always buys the wrong shade 👇 #lipstick #liptok #undertone #lipstickguide #shadeguide

why your lipstick makes you look tired — it's one of these 3 things 🫦 wrong undertone = pulls yellow or grey
too light for your lip colour = washed out
matte finish = absorbs light and drains your face save this and drop your undertone below — i'll tell you which shades to avoid 👇 #lipstick #liptok #undertone #mattelipstick #lipstickfinish

your lipstick is aging you — and it's not the color, it's the finish 🫦 matte absorbs light = flattens lips, makes lines more visible satin reflects light = fuller, smoother, more awake same shade. completely different result. save this and send it to whoever keeps buying matte and wondering why it looks heavy 👇 #mattelipstick #satinlipstick #lipstick #liptok #lipstickfinish

matte vs satin vs gloss — the actual difference and which one suits you 🫦 save this. which do you reach for? drop it below #lipstick #liptok #mattelipstick #glosslipstick #satinlip

the one shade that works on every skin tone — and why the formula is the reason 💚drop your skin tone below and i'll tell you if there's something even better for you #lipstick #mauvelipstick #cleanbeauty #liptok #beautytok

the reason pink lipstick looks wrong on most people — and the fix is simpler than you think 🌸 save this. send to the friend who gave up on pink. drop your skin tone ↓ #lipstick #pinklipstick #liptok #cleanbeauty #beautytok

Save this undertone guide — screenshot it before your next lipstick purchase 🫦 send to the friend who always buys wrong. drop your lip tone: pink, cool, warm, deep ↓ #undertone #lipstick #cleanbeauty #liptok #beautytok

i'm 31 and this is why i stopped wearing matte lipstick — the science actually surprised me 🫦 save this. send to whoever keeps buying matte #lipstick #satinlip #mattelipstick #beautytok #over30beauty

Beige lipstick doesn’t have to wash you out - this is what the right formula and undertone does 🏜️ save this. Yes or no - have you given up on beige? #lipstick #beigelipstick #cleanbeauty #liptok #beautytok