Vitamix (@vitamix)

Where every choice is intentional and every blend purposeful. Vitamix isn’t just a blender, it’s a tool for those who value quality over quantity and invest in what truly matters. Delivering everything you need and nothing you don’t — Vitamix: Only the Essential.

The Vitamix MaxExtract™ Cold Press Juicer features removable parts that are dishwasher-safe on both the top and bottom racks, making your post-juicing routine that much easier.

A few simple steps stand between you and fresh juice. See how the Vitamix MaxExtract™ Cold Press Juicer comes together.

The lock icon and line are your cue that the blade base is in the right position. Once they’re aligned, you’re ready to blend.

The MaxExtract Cold Press Juicer comes with two strainers, giving you more control over the texture of every pour.

Meet the newest addition to the Vitamix lineup: the Vitamix MaxExtract™ Cold Press Juicer, bringing trusted Vitamix performance to cold press juicing for the first time. With a large-capacity hopper for hands-free juicing, two strainers to make juice your way, and dishwasher-safe parts for easier cleanup, MaxExtract makes it simple to get more out of every ingredient and more fresh juice into your everyday. Available in North America

We weren’t planning to show you this quite yet, but then Juicegate happened. @juicecheck44, consider this your sneak peek.

Soup season is officially in session. Blended in the Vitamix for a silky-smooth finish, this Kale & Leek soup is the kind of cozy bowl we’ll be coming back to all season. Find the full recipe in our bio.

The lid plug has a second job. It doubles as a measuring cup, so you can measure ingredients as you blend without dirtying another dish.

The Spice Grinding Program makes homemade spice blends effortless, automatically adjusting speed and timing for finely ground, evenly blended results. Available on select models. Save this BBQ Date Dry Rub recipe for later.

First things first: load it correctly. Here’s the order to follow when filling your Blending Cup Container.

Hold on to the last tastes of summer with this simple four ingredient Peach & Blueberry smoothie. Find the full recipe in our bio.

How you load matters. Follow this order to get the most out of your Blending Bowl Container.

Blend, store, and take on the go-all in the same container. Blending Cups and Bowls are easy to use and designed to turn your full-size Vitamix into a personal blender. Available on Ascent and Venturist Series blenders.

Your smoothie routine doesn’t have to stay in the kitchen. Blend at home, then take it wherever the day goes.

Belgian Spiced Cookie Frappe. Yes, it’s as good as it sounds. A little spiced, a little indulgent, and worth making at home. Get the full recipe and see how it comes together at the link in our bio.

You asked, we listened. Personal-sized blending is back. Meet the new Blending Cup & Bowl Starter Kit with SELF-DETECT® technology, available now.

What makes a great personal blender? For us, it's thoughtful details that make every blend a little easier.

Some recipes are just better sized for one. This Espresso Smoothie is perfect for busy mornings, afternoon pick-me-ups, or anytime in between.

Think of loading order as part of the recipe. Follow this sequence for consistently smooth blends: Ice → Fruits & vegetables → Leafy greens → Dry ingredients → Liquids.

Back-to-school hack: skip the added-sugar sports drinks and blend up a smoothie with unsweetened coconut water and whole fruit. Hydration + electrolytes, with no added sugar.

Celebrating National Dog Day with a treat worth sharing. We blended up frozen strawberry + yogurt treats and brought them along while volunteering at the @clevelandapl. Based on the reactions, we think they passed the taste test. *Serving suggestion (1-2 treats per day). Before changing your pet’s diet consult your veterinarian.*

This Strawberry Mango Orange Smoothie is perfectly sized for one and suited for the Vitamix Nano. SmoothiePilot™ takes the guesswork out of blend time, automatically adjusting the program based on your ingredients for consistently smooth, refreshing results.

Nano brings iconic Vitamix performance to personal blending with SmoothiePilot™ adaptive blending technology, a compact footprint, and blending cups designed to go wherever the day takes you.

Introducing the Target exclusive VX3 in a taupe color way designed in partnership with Hearth & Hand. Smart meets stylish with BlendPilot™ adaptive blending technology, automatically determining the ideal blending cycle. Available only at Target.

The tool you'll reach for from breakfast to dinner. From soups and sauces to whipped cream and dressings, the 5 Speed Immersion Blender Complete Bundle is built for everyday cooking. Vitamix Days has been extended until 3pm EST on August 21st. Shop this bundle and more during the sale, before it ends.

Give your kitchen a pop of color. These limited-edition summer shades are $220 off during Vitamix Days.

A kitchen built with only the essentials. Our biggest sale of the year is happening now - shop Vitamix Days deals and save up to $220 https://bit.ly/3Il2MPw

The frozen cocktail program takes the guesswork out of blending, automatically adjusting speed and timing for smooth, consistent frozen drinks every time. Available on select models.

Don't let blueberry season go to waste. Turn your extra berries into five delicious recipes you'll want to make again and again. Find all recipes on our website