W cosmetics (@wcosmetics)

It’s haircare o’clock! 💆‍♀️🫧 Your hair deserves a little extra love too. 💗 Time to give your haircare routine an upgrade! ✨

Ever wondered why some hair products work wonders for others but not for you? It might have something to do with your hair porosity! Low, medium or high porosity? Understanding how your hair absorbs and retains moisture can help you choose products that suit your hair's needs. Swipe to learn more about hair porosity and discover our haircare picks at W cosmetics!

Our team’s secrets to their good hair 🤗 #haircare #hairroutine

Beauty marketing in a parallel universe is a little different…

Good hair days start with a little scalp care 🫧💆‍♀️ From scalp-refreshing treatments to nourishing hair masks and everyday haircare essentials, give your scalp and strands the attention they deserve✨ Time to upgrade your haircare routine! Find your new favourites at W cosmetics, in-store and online

Our W wings deserve their own runway debut #victoriassecret

Meet THOME 💗 From at-home beauty devices to ampoules, discover products designed to complement your skincare routine @thome_global Explore THOME at W cosmetics 💕

Not sure which SKIN1004 serum is right for your skin? 👀 From hydration and soothing care to brightening and barrier support, there's a SKIN1004 serum for different skin concerns! Which one is your skin calling for? ✨

@Mackie walks us through the SKIN1004 serum range✨ Still looking for the right serum for your skin concerns? 👀 Whether it’s dryness, dullness, uneven skin tone or fine lines, there might be one for you!

Dyed it, permed it, dyed it again… your hair has been through a LOT 😭💇‍♀️ From nourishing hair masks to treatments that help smooth and care for damaged-looking strands, we’ve got a few haircare picks worth adding to your routine! Find your next haircare favourites at W cosmetics 🛍️✨ #Wcosmetics #HaircareRoutine #DamagedHairCare #HaircareRecommendations #AsianBeauty

The reveal may (or may not) be here…👀🫣 #adventcalendars

@madshemson Maddie found her Mediheal mask in Bali, so we gave ourselves 1 minute to find it at W cosmetics ⏱️ Safe to say we smashed that time limit 🏃‍♀️ 📍 Featured store: W cosmetics World Square

It’s (almost)…TIMEEEEE #adventcalendars

Are you also a fan of Mediheal Toner Pads like Hanisha 👀✨

who do you think of when you hear these questions 👀 #namechallenge #millenialvsgenz #genz #office

What’s your hair porosity? #fyp

asking our customers what their fav products are from W cosmetics 💕 #canmake #makeup #beauty #fyp

The flip phone era is back at W cosmetics. Little Ondine × Tamagotchi might've just made the cutest collab of the year ✨

Have you visited our Abib × NAMING. pop-up yet? 👀 Shop exclusive value kits for just $50, valued at up to $160. Our GWPs are also available online and at other W cosmetics stores across Australia. Visit the pop-up at Central Park Mall now

Hey @Kyle Hunt Would your team like to try some Asian beauty products? 👀 #fyp #kbeauty #jbeauty #cbeauty

INDOOROOPILLY, WE’RE OPENING TOMORROW! 🎀✨ Come visit our brand new W cosmetics store from 9AM tomorrow, Saturday 3 October 💗 To celebrate, we’ve got some special opening offers available this Saturday & Sunday ONLY 👀 🎁 First 50 customers who spend $50+ each day will receive a Dr.G R.E.D Blemish Clear Soothing Trial Kit, valued at $28! ☀️ PLUS, the first 100 customers who purchase a full-size serum + moisturiser will receive a surprise gift we think you’re going to LOVE — especially for this hot weather 👀 Opening offers available Saturday 3 & Sunday 4 October only, while stocks last. T&Cs apply.* 📍 W cosmetics Indooroopilly ⏰ Opening from 9AM tomorrow See you this weekend 💕✨ #Wcosmetics #Indooroopilly #Brisbane #KBeautyAustralia #KBeauty

Meet Lily, our Beauty Advisor at W cosmetics Westfield Sydney 💗 Let’s see what customers ask her most about the most 👀✨

Last day to shop our September Sale! 🚨 Products featured in this video are on sale in Australia 🇦🇺✨

What’s your skin type, and which products have been your favourites so far? 💗 #skincare #beauty #kbeauty #jbeauty #skincaretips

How buying new skincare & makeup feels like: ✨💳🛍️ instant serotonin

Skin is SKINNINGGG ✨💗 Say hello to your Skin Skinning era — a full-body edit packed with skin-smoothing treatments, hydration heroes, lip care, masks and more 👀 🫧 CLEANSE + EXFOLIATE • VT Cosmetics PDRN Grinding Cleansing Balm • Meishoku & Momotani Detclear Bright & Peel Peeling Jelly (Unscented) ✨ TREAT + GLOW • Mary&May Spicule Azelaic PDRN Spot Cream • Anua Azelaic 10 Hyaluron Redness Soothing Serum 30ml • Sungboon Editor PDRN Pink Vitamin Glow Boosting Ampoule 40ml • KOMFYMED Human-like Recombinant Collagen Restoration Single Use Essence (30 pcs) 💧 HYDRATE + SOOTHE • Dr.G R.E.D Blemish Clear Soothing Cream 70ml • Voolga Medical Sodium Hyaluronate Dressing Mask Black (5 pcs) • Ishizawa Keana Nadeshiko Rice Face Pack 170g 💜 FINISH + CARE • Chasin' Rabbits All About Blur Purple Cover Cream • Canmake Mellow Dew Lip Essence / 01 Clear Pink

an aisle is an aisle 💍

5 products you need for ✨GLOWY✨ skin 👀💗 Psst… they’re all available at W cosmetics 🤭

$50*. That’s it. 👀 Your GRWM just got a serious upgrade for less. 💄 NAMING. Value Kit — $50 (RRP $160) That’s $110 worth of value saved on your makeup lineup. 🌿 Abib Value Kit — $50 (RRP $149) That’s $99 worth of value saved on your skincare routine. Whether you’re stocking up on skincare or refreshing your makeup bag, these kits pack some serious value for just $50 each. 📍 W cosmetics Central Park Mall only ⏰ Available from 10AM, 15 September ⚡ While stocks last. T&Cs apply.

In 40 seconds, here are the products coming to save your bad skin day 👀