Woolworths SA (@woolworths_sa)

Poolside essentials, sorted ☀️💦 From sun protection to summer skincare, everything you need for a day by the pool is right here. Let the sunshine in! Shop now online and in store.

Life's a party with our 4 for 3 deals – easy-entertaining bites that are deliciously stress-free, and oh so convenient 🥟 Shop the deal in store and online.

Deals you do not want to miss 👀 stay tuned!

A considered approach to modern dressing. Shop the W-Collection online preview from 28 October 2026.

🚨 HOT TOPIC ALERT! To protein or not to protein? Or, more importantly, how much do we actually need? It's the question doing the rounds in every locker room, radio station and Woolies meat aisle. What kind? When? Why? For answers, we brought in Rosey Lombard, registered dietitian and sports nutritionist working with the Springbok Women's Rugby team, Proteas Cricket and Lions Rugby. And then our Head of Trade: Protein and Dairy, Cecil Mitchell, joins Sibs and Steve in studio to talk about what Woolies customers want, from uber-hot chilli sausages (🌶️🌶️🌶️🌶️) to our ever-growing biltong section. Catch the full episode on YouTube.

Summer finally looks like summer ☀️ Poolside lounging, sunny-day hosting and all the little details that make staying home feel like a holiday. Shop the new season at Woolworths Home, online and in store.

Summer is calling ☀️🌴 Sun-kissed skin, glossy lips and beauty favourites made for the season ahead.

Your next favourite Steve Madden piece might be closer than you think 😉 From statement bags and contemporary sneakers to sandals and the season’s trending split-toe pumps, discover styles that bring a modern edge to every look.

Pasta night, with a little extra goodness! 🍝 Woolworths Product Developer Zandile Finxa makes a quick and easy chicken pasta with hidden veg, wholewheat linguine and a dollop of cottage cheese for extra protein and fibre. #SupperClub #Wellbeing Give it a try this week! Check out the recipe online.

Summer never looked so good! ☀️ Excite the kids this summer with fun and versatile Woolies kids summer essentials online and in store.

Meet the latest in Edition activewear, where performance meets style. From studio sessions to off-duty moments, discover new styles, innovative design details and elevated fits designed to move with you. Here's what's new 👇 🧦 Pilates socks with anti-slip technology 💪 Compression tights 📱 High-rise pocket leggings with a supportive waistband and sculpting fit ☁️ Barrel-leg scuba joggers 〰️ Flare leggings 🚴 High-rise cycle shorts Explore the new Edition activewear collection online and in store.

Protein and fiber maxxing just got a whole lot easier! Our fresh in-store branding guides you to high-protein treasures and gut-friendly goodies. Simply follow the signs into the correct aisles for your daily meals.

Watch how the new Levi’s jeans fit, move, and style in real life. With a comfortable stretch, classic adjustable waist bands, and flattering cuts, these jeans are designed to become your go-to. Come try them on in store today to find your perfect size and style.

Introducing CoolTech with our buyer, Kea Maphologela 👕 This innovative moisture-wicking technology helps move moisture away from the body for quick-dry comfort. Built into our everyday tees, shorts and golf-ready essentials, it's performance-minded design that works beyond the course. Add to cart online and in store.

Refined materials. Curated silhouettes. Considered craftsmanship. W–Collection. Available soon in store and online.

Classical music for chickens? Yes, really! 🐔🎶 Ebrahim Moosajee from Woolies explains why he'll do whatever it takes to keep our free range chickens happy and healthy. He also explains why we've recently moved our eggs into the fridge. Controversial? Not when you understand why. Also joining us on this week's What's the Difference? is Khaya Burwana, founder of Agrikey Farming and Woolies Youthmaker winner, who's passionate about farming and giving back to his community. 👉 Watch the full episode now at the link in bio, or search ‘What’s the Difference?’ on YouTube, Spotify, Apple Podcasts, Audible or wherever you get your podcasts.

Celebrating the Woolies x Thebe Magugu Heritage Collection through your lens ✨ A beautiful showcase of heritage and personal style. @bakedonline @Kuhle Adams @Siyabunny @Balungile Tlou🌷 @mbuky_041 @blondblckbtch @ChunkyGirlDiaries @Dietitian Azi NO OTHER ACCOUNT @Tebogo @B*

Greek-style yoghurt does double duty! 🇬🇷 Woolworths Product Development Manager Scott Parker uses it to tenderise chicken and keep it deliciously juicy, with souvlaki seasoning for a flavour boost. Served with a wholewheat couscous and bean salad, it's high in protein, packed with fibre and genuinely satisfying. #SupperClub #Wellbeing Check out the recipe online and in store.

Take your senses above the clouds ☁️ Discover REPLICA FANTASIES Flying, a fresh, airy fragrance that captures the weightlessness of flight with bright citrus notes, delicate florals and a soft, musky finish. Secure this scent online and in store.

Mickey & Minnie are bringing the fun! ✨ From playful prints to summer-ready styles, the collection is made for little adventures, big smiles and plenty of playtime. Add to cart online and in store.

Finishing touches, considered ✨ Step into the details that pull the look together. From handbags, scarfs, hats, colourful accessories and footwear. Add to outfit, and cart online and in store.

It’s here! Meet the NEW Clarins Double Serum Foundation - where skincare meets makeup 💛 As seen on Expresso, discover the latest beauty innovation from Clarins, designed to bring together the power of skincare and the perfection of foundation for a fresh, radiant-looking complexion. Your glow-up starts here! Add to cart online and in store.

Enjoy our new egg and oat pots – delicious, wholesome breakfast options designed to support your Eat Well lifestyle ✅ From savoury egg pots to creamy overnight oats, they’re an easy choice whether you’re at home or on the go. Give it a go, add to cart online and in store.

He’s got plans, the wardrobe has options ✅ Secure these looks online and in store.

Create a room where imagination can run wild 🌼 From playful bedding and whimsical décor to cosy layers and pops of colour, refresh their space with everything they need for dreaming, playing and everything in between. Add to cart online and in store.

This October, we're making Breast Cancer Awareness Month an Extra Grande priority 🩷 Consider this your little reminder to put your health first because early detection can make a huge difference. Find out more info online.

🎬 And just like that – we’re back! New season, new guests and plenty to talk about. From food trends to recyclable packaging, we’re covering it all on season 2 of What’s the Difference? This week, we dropped Christelle van Zyl, Woolies’ Head of Product: Trade, into the cold seat to answer questions posed by some of our toughest critics (here’s looking at you, @talibabes). Enjoy! 🍿 👉 Watch the full episode now at the link in bio, or search ‘What’s the Difference?’ on YouTube, Spotify, Apple Podcasts, Audible or wherever you get your podcasts.

La Bomba Eau de Parfum by Carolina Herrera 🦋✨ A vibrant floral-fruity fragrance bursting with exotic pitaya, cherry peony, red frangipani and warm vanilla. Housed in a stunning refillable butterfly bottle, it's a celebration of confidence, freedom and living life beautifully. Shop this scent and more - online and in store.

From playful bedding to décor full of personality, create a space they’ll love that’s made for dreaming, playing and growing imaginations 🌈✨ Add to cart online and instore.

Fibre + protein = a pretty satisfying supper 💪🥗 Product Development Manager Scott Parker makes crunchy popcorn-crusted chicken in the air fryer, piled over a fibre-rich 7-grain salad with a creamy tahini-yoghurt dressing. A delicious way to get more fibre and protein onto your plate. #SupperClub #Wellbeing Check out the recipe online.