Zoltronic (@zoltronic)

We used this marketing hack on @Lori Greiner. Deceptive? Maybe. Effective? Definitely. #sharktank #marketing #santamonica #lorigreinershark #lorigreiner #marketinghacks #thirdstreetpromenade #carsharing #advertising

If you're not posting on social, you're invisible. 🔍 Nobody’s reading newspapers. 📺 Nobody’s watching TV. To stay relevant, you need to build your personal brand with a consistent and engaging presence on all social platforms. That requires a system, or a talented team that built one already: How…

This is why I have trust issues. He isn't even driving!! #fyp #foryoupage #foryou #justinbieber #bieber #justincorden #carpoolkaraoke #la #losangeles

Nobody talks about the real difference between running and cycling. Running: put on shoes. Leave. Cycling: two hour pre-ride ritual involving carb loading, two separate lights, precise tire pressure, chain maintenance, chamois cream, and a brief negotiation with traffic on the way out. Worth it…

Some things work whether you believe in them or not. You think of someone and they call. You wonder about an old friend and run into them the next day. Bumped into a buddy in Miami yesterday. Before I could say hi he goes: I was just about to text you. I'm not here to explain the mechanism. I…

LinkedIn video is getting crushed by LinkedIn images right now. Same post. Same copy. Video vs image. Image won by 5x. The algorithm is either not pushing video or users just aren't watching it. The outcome is the same either way. What works on LinkedIn in 2026: sharp writing and a strong image…

The hate comments are not the problem. Not being able to handle them is. If you showed up honestly, spoke from real experience, didn't mislead anyone, and didn't throw anyone under the bus, you have nothing to run from. The internet will always have people who disagree. That's not a reason to…

The chief AI implementation officer at your company has to be you. Not a new hire. Not a consultant. You. If the person at the top is not driving adoption the org never fully commits. It becomes a side project instead of a core belief. I run weekly AI sessions with my entire team. When a Claude…

Best hidden mic under $100. The SmallRig lav tucks completely inside your clothes. Invisible on camera. Sounds better than mics that cost three times as much. No internal recording but as a backup mic on a real shoot it's hard to beat. We use it on basically every production. Check it out on…

My video had a thousand views and someone called me a fraud for it. Those thousand views sent ten people to my inbox ready to talk business. That's the metric nobody talks about. Not the view count. The room quality. You would do anything to pitch a hundred perfectly qualified prospects. Your…

The platforms will never filter out AI content. Not if it performs better. And it will. What kids are watching right now is fully AI generated nonsense optimized for maximum attention. No story. No soul. Just dopamine on a loop. That's version one. Version two tailors every frame, every beat…

Three years. 500 videos a month. Every AI tool on the market. Here is what I know. AI cannot write a viral hook. Not really. It can approximate one. It can produce something that looks correct. But it always misses the thing that makes content actually work. Cultural nuance. The subtle gap between…

Putting someone on your podcast is an investment. Time. Money. Editing. Promotion. All of it. I have had guests pull their episodes after all of that because they did not like their hair or got scared of a few negative comments. So now there is a contract. And one clause in particular I never…

The designers and editors who master AI will not just keep up. They will be untouchable. One person doing the work of a hundred. Faster turnaround. Lower overhead. Better output. That is not a threat to good creatives. It is the biggest advantage the industry has ever seen. But only for the ones…

Nobody needs a studio to go viral. My most viewed video has 23 million views. Filmed on my phone at my kitchen table. The barrier is not equipment. It is comfort. Looking into a dead piece of technology and talking like a real human being is genuinely hard. Most people never figure it out. The…

A logo used to signal legitimacy. Building one required real skill, real time, and real investment. When you saw a polished brand identity you knew someone serious was behind it. Now anyone can have a full brand and coded website in 30 seconds. The trust signal collapsed. Logos don't mean anything…

Declining a collab tag because of grid aesthetics is one of the most selfish moves in creator culture. Nobody visits your grid. Nobody cares how it looks. Content lives in the feed. You were in the video. You agreed to be there. The least you can do is click accept and give the other person the…

You used to need years of training to create something. Now you need a sentence. Piano lessons. Coding bootcamps. Design school. All of it was just the cost of turning an idea into something real. AI eliminated that cost almost entirely. Suno gives you a song. Claude builds your app. Midjourney…

College graduates booed Eric Schmidt off stage for talking about AI. Not a protest. Just fear dressed up as resistance. And honestly? I get it. Nobody knows what the next 20 years look like. The uncertainty is real and it's uncomfortable. But that's exactly what every generation said about every…

AI is taking jobs. Yes. It is. That's not the debate. The debate is whether you're on the right side of it. The wheel replaced manual labor. The printing press replaced scribes. The internet replaced entire industries. Every time, the people who complained lost. The people who adapted won. AI is…

AI is taking jobs. Yes. It is. That's not the debate. The debate is whether you're on the right side of it. The wheel replaced manual labor. The printing press replaced scribes. The internet replaced entire industries. Every time, the people who complained lost. The people who adapted won. AI is…

Going viral won't make you rich. A client of mine has 200 million YouTube views. Platform revenue? Around $8,000. Social media pays almost nothing directly. The money comes from the business behind the content. Views are just attention. Attention needs somewhere to go. If you're creating content…

There's a difference between using AI and hiding behind it. AI b-roll, AI effects, AI editing — all legitimate. You're still the one showing up. But throwing a script at a Heygen avatar and automating your entire presence is a different thing entirely. It's lifeless. You can feel it the second you…

Logan Paul built a billion dollar brand on hype. MrBeast built one on product obsession. Prime is in the discount aisle. Feastables keeps growing. The lesson isn't about marketing or distribution. It's simpler than that. Prime tasted bad and people only wanted it because they couldn't have it. The…

The most trusted creators are not the most polished ones. Alix Earle built a skincare empire posting get ready with me videos with cystic pimples on her face. People do not trust perfection. They trust reality. You need to see someone at their best and their worst before you buy from them. The…

Fake it till you make it is real. I have watched it work for 20 years. The most successful people I know did not wait until they felt ready. They walked into the room like they belonged, solved the problem, cashed the check, and got better in the process. But here is the part nobody says out loud…

5am. Bike ride. Synagogue. Gym. Then work. Not because it is easy. Because it changed everything. I used to be 40 pounds heavier with zero energy and a completely wasted brain. The version of me that napped through the day would not recognize where I am now. Exercise was the unlock. Discipline was…

Multitasking is not a skill. It is a myth. I cannot process what my wife is saying while reading an email. We have established that. Sorry honey. I used to try to balance everything at once. Got me in a lot of trouble. The moment I accepted I can only do one thing at a time, everything changed…

Hormozi stopped giving away free resources. Now he's flying founders to his Vegas headquarters and posting that instead. That's not a pivot. That's a progression. Phase one: give away everything for free. Share the secrets. Sell the execution. Build trust at scale with content anyone can access…

Find the format. Stick to the format. That's it. That's the whole content strategy. The creators who go viral consistently aren't constantly innovating. They found something that worked and refused to stop doing it. Whether it's recipes, business content, or commentary, the audience returns for…