12PM STUDIOS (@12pmstudios)

London Rose Gold is officially here. ✨ Our limited-edition frame, inspired by the Danessa Myricks Beauty Glossworks 4D Ultra Shine Plumping Gloss, brings together the warmth of Honey Cocoa and the soft romance of Vintage Rose. Finished with a limited-edition mirrored case, every detail was designed with intention for the perfect finishing touch before you walk out the door. Styled to Shine. While quantities last. Exclusively available on 12pmstudios.com @danessamyricksbeauty #blackownedbrands #12pmstudios #danessamyricksbeauty #blackbusinessmonth #femalefounders #luxuryeyewear

We will never be over seeing Law Roach in 12PM Studios! Happy Birthday Week to our FAVORITE muse @luxurylaw 🤩 #celebrityfashion #lawroach #luxurylaw #sunglasses #12pmstudios

Toronto 2.0 in Champagne Nude. The kind of frame that feels like it was always yours. Its champagne acetate settles into your skin tone instead of sitting on top of it. That's the quiet magic of 12PM Studios sunnies: it doesn't compete, it completes.

The best part of the night is sometimes getting there. Two people, two routes across the city, both taking a little extra care with the details. A final touch in the rearview. A last look before the door opens. The last thing you put on, the first thing they notice. Chapter 3: The Ride. The final chapter unfolds 10.29.26. Missed a chapter? Catch up at #12PMSlowBurn. @iamkamaribonds wearing Miami Smoke @dudathefeline wearing Milan Black Blue #12PMSlowBurn #12PMStudios #luxuryeyewear

Hot take, but we're standing on business: sunglasses make the outfit. Every time. #12PMStudios #AccessibleLuxury #SunglassesStyle #FallStyle

This is MARIA, the Fashion Journalist! There’s something about a good conversation, the right timing, and a little chemistry that makes you want to stay a while. Maria might have found all three. The Slow Burn continues... #12PMSlowBurn #12pmstudios #luxuryeyewear #fall

You can't create a campaign inspired by the 90s and NOT talk about the 90s! #12PMSlowBurn #12pmstudios #behindthebrand #90saesthetic #behindthescenes

There's an art to a slow burn. The unspoken chemistry, the playful conversation, the glances that say more than words ever could. Chapter 2 takes us to the gallery, where a shared appreciation for art might just turn into something more. A little flirting. A little mystery. And a connection worth a second look. Now, let's settle something: Is eye contact enough to make the first move? Chapter 2: The Art Gallery. Chapter 3 unfolds 10.22.26. Missed Chapter 1 & 2? Catch up at #12PMSlowBurn. #12PMStudios

Some things deserve a second look. A painting, the light on a gallery wall, the person beside you pretending to study the same piece you are. This is the part where the conversation comes easy. Where teasing turns into laughing, and the glances last a little longer than either of them planned. Chapter 2: The Art Gallery. Chapter 3 unfolds 10.22.26. Missed Chapter 1? Catch up at #12PMSlowBurn. The Slow Burn starring… @iamkamaribonds wearing Toronto 2.0 Smoke @dudathefeline wearing Miami Smoke @officialjennamonet wearing Milan Tortoise Nude @jeneenaylor wearing Milan Black Blue #12PMSlowBurn #12pmstudios #fall #luxuryeyewear

When the frames add just enough to the look!

No swag gap when you both have 12PM sunnies in rotation! #12pmstudios #falloutfits #fallinspo #besties

Meet Jenna-Monet, one of the faces of our latest campaign! We put her to the test with a little '90s-inspired this-or-that on set. Do you agree with her picks or choosing differently? #model #brandshoot #12pmstudios #rapidfirequestions #90saesthetic #behindthescenes

The Slow Burn playlist is our love letter to the songs that make you feel something. The ones you play on repeat, know every word to, and never skip. We're curious. What's one song you think belongs on The Slow Burn playlist? Listen now through the link in our Instagram bio. #12PMSlowBurn #fallplaylist #brandworld

I almost didn’t make these!!

THE DREAM TEAM!!!!

An ode to 90s black cinema. Which film raised you?

He saw her from across the street. Whether she saw him was harder to tell. Some looks are meant to stay behind the frames. Still, he didn't wait to find out. An address to a gallery, written down. A walk across the street. Nothing rushed, everything intentional. What happens next is up to her. Chapter 1: The First Encounter. Chapter 2 unfolds 10.16.26. Follow every chapter at #12PMSlowBurn. The Slow Burn starring… @iamkamaribonds wearing Madrid Grey @dudathefeline wearing Toronto 2.0 Champagne Nude @officialjennamonet wearing NYC Nude @jeneenaylor wearing Milan Tortoise Nude

Fall in the city has a way of slowing everything down. Some connections announce themselves; others take their time. And this one, well, this one began with two people and one chance morning. A feeling that deepens slowly like your favourite song. Four chapters, one city, a love that takes its time. For now, enjoy this sneak peek.... Chapter 1 unfolds 10.8.26. The Slow Burn starring... @iamkamaribonds @dudathefeline @officialjennamonet @jeneenaylor #12pmstudios #luxuryeyewear #sunglasses #slowburnromance

Meet Jenna, the stylist. Good eye, better instincts. The kind of person who spots a great frame before anyone else notices it's there. Style a look, spot a spark, make it all look effortless. That's the tell of real taste. Jenna is just one piece of the story. The rest unfolds soon. #12pmstudios #luxuryeyewear #slowburn #sunglasses

Before you know the story, you need to hear it. The Slow Burn playlist is here. Press play and consider this your first introduction to the world of The Slow Burn. Link in Instagram bio. #theslowburn #fallplaylist #12pmstudios #luxuryeyewear

@culturecon 12PM Studios roll call! It’s only Day 1 and we spotted some familiar frames in the crowd… and y’all came dressed!! We’re back TOMORROW for the final day! Find us in the CultureCon Creator Marketplace to try on your favorites, shop, and say hi to the 12PM team. #culturecon #blackowned #12pmstudios #luxuryeyewear

Name better fall sunnies! We'll wait... Toronto 2.0 Champagne Nude & Madrid Grey #12PMStudios #unboxing #luxuryeyewear #accessibleluxury #asmr #sunglasses

A well-rounded wardrobe needs a well-rounded sunglasses rotation! London Gold/Nude. Miami Smoke. Milan Black. NYC Nude. Copenhagen Turquoise. What’s missing from yours? #sunglasses #fashionaccessories #12pmstudios #eyewear

How it feels wearing sunglasses at night. Nene Leakes at NYFW in Small London Rose Gold. #12PMStudios #NeneLeakes #NYFW #sunglasses

It's 12PM everywhere!! We love seeing how you make each style your own. Tag us on Instagram or DM us your pictures to be featured in the next one! Daisha wearing Milan Pink. #12pmstudios #sunglasses #sunglassesfashion #style #community

@luxurylaw makes stars look legendary. On the Emmys carpet, his sunglasses were the perfect finishing touch. Effortless!! Law Roach wearing Regular London Gold/Nude. #12pmstudios #emmys #lawroach #sunglasses #luxuryeyewear

Currently inspiring us.. See what else is on our moodboard this month over on Pinterest: @12pmstudios #pinterest #moodboard #12pmstudios

Every outfit starts with a little inspiration! What inspires your look most: your mood, the occasion, the weather, or the accessories? #USOpen #sunglassesfashion #12pmstudios #fashiontips

Mood, weather, occasion, accessories… everyone has their own way of building a look! What’s the ONE thing that decides your outfit? #12pmstudios #fashionadvice #fashiontips #stylehacks #sunglasses

A little behind-the-scenes of the 12PM Studios US Open experience! From the suite to the court to all the moments in between, this one was a good one. 🎾 #usopen #12pmstudios #blackowned #tennis #luxuryeyewear