BY THEODORE | Culture Curator (@bytheodore.co)

big michael michael @Loozecannon1 is one of many michael jackson resurgences in the last decade, but more and more keep populating my timeline. let’s talk about it. #michaeljackson #mj #bigmichaelmichael #blackculture #creativedirection

@Elsie you’ve been killing it for a while now. Let’s talk about HOW. Excited to see where you’re planning to take it! @REVOLT #music #creativedirection #musicinterview #popculture

@The Weeknd gave us ANOTHER classic both musically and creatively, AND he used Jim Carrey to do it. Let’s break it down. #theweeknd #dawnfm #afterhourstildawnstadiumtour #creativedirection

it’s only a lil misogyny these days lol. Seriously tho, let’s get into this man’s backstory a lil bit. #joebudden #patreon #joebuddenpodcast #blackculture

@Jaden your collection for @Christian Louboutin is insane. it’s grown on me a lot. let’s talk about it. #jaden #christianlouboutin #jadensmith #parisfashionweek

All jokes aside… RIP TAKE. Play this every NOV 1st outta respect. #migos #riptakeoff

@Justin Bieber you don’t have to answer to us, but i think your choice sparks a great conversation. I pray you’re doing well ! 🙏🏽 #halloween #justinbieber #haileybieber #religion

Drake and @21 went absolutely insane on the Her Loss Rollout. WHO CAME UP WITH THIS CONCEPT ! #drake #vogue #musicmarketing #creativedirection #nprtinydeskconcert

@Lucky Daye 🍀 @Warner Records we’ve got to talk about the creative direction and world behind this ‘ALOUD’ project. #music #creativedirection #luckydaye #musicmarketing

@AWGE @A$AP ROCKY this one was a miss, but it’s all good let’s learn from it and keep pushing the culture forward ! #aiart #asaprocky #blackculture #creativedirection

@Vic Mensa i’m happy to see what you’re accomplishing. you’ve figured it out and there’s a lesson in all of this … @edgaresteves @The Vic Mensa Show #vicmensa #jayz #podcastsoftiktok #creativedirection

If you didn’t know @J Rose is someone to be on the watch for in the music and black culture space… #complexcon #jcole #thefalloff #hiphopmedia

@Deante’ Hitchcock your album Junkie in the Sun deserves waaaaay more shine. Here’s how I think we can make it happen. #junkieinthesun #deantehitchock #independentartist #musicmarketing

Draketober is coming to an end, so we NEED to talk about the iconic Take Care Album and the world around the cover art. @drakerelated_ #drake #takecare #albumcover #creativedirection

@Nike realllllyyyyy wants to push more into the lifestyle lane with new jewelry. I wonder why that is… #nike #fashiontiktok #nikejewelry #nikesportswear

Replying to @kaiandjohn_mom We did it. We got our bags @Curves by Sean Brown but you DON’T MAKE IT EASY #curvesbyseanbrown #fashiontiktok #fashiondrop #curvestote

@Curves by Sean Brown knit tote has been on a teaaar. but why? let’s talk about it. #fashiontiktok #curvesbyseanbrown #blackculture #fashiondesign

@Westside Gunn had beeeeen that. take a look at the artistry. #virgilabloh #parisfashionweek #westsidegunn #griselda

there’s more to After Hours by @The Weeknd than you realize. let’s talk about it. #weeknd #weekndtour #afterhours #afterhourstildawnstadiumtour

I don’t think you know the full meaning behind Drake’s Iceman Cover, but I’ve got you. @drakerelated_ #drake #iceman #coverstory #creativedirection

@drakerelated_ has one of the most iconic hip hop covers of all time and ppl hated it. #drake #nothingwasthesame #octobersveryown #creativedirection

@Don Toliver is ELITE at world building and it’s part of the reason for his success this year. #dontoliver #dontolivermusic #creativedirection #drake

Draaaaakeeee chose the fans over texas. gotta respect it. #solareclipse #drake #ellalangley #choosintexas

@Westside Gunn neeeeeds to be studied and here’s why. #westsidegunn #creativedirection #rollout #blackculture

@jheneaiko we gottaaaa upgrade the merch. at least get it right for when the tour hits ! I’m here for you 🙏🏽 #jheneaiko #merch #merchconcept #blackculture

@jheneaiko you gottaaaaa drop the merch to go with your new project. #jheneaiko #newmusic #merch #merchconcept

The musician to creative director pipeline ! we have to study this #sza #kanyewest #pharrell #creativedirection #blackculture

let’s talk about what jaden IS or IS NOT doing at @Christian Louboutin #jadensmith #christianlouboutin #fashion #fashiondesign #creativedirector

@Aaron Page it’s time nowwwww. #newmusic #randb #creativesirection #concept

@Aaron Page i got sumn for you. part 1 of a larger visual identity scheme. #aaronpage #merchconcept #music #creativedirection #visualidentity